Refurbish Your Presentations for Traffic and Sales

Want to get more traffic? Who doesn’t?

I’ve been investigating the presentation-sharing site Slideshare, and I’m very happy with the results.

Although I haven’t been featured on the home page, as this article, 7 Ways to Optimize Your SlideShare Presentations for More Traffic & Leads, points out, getting home page exposure would be wonderful:

“Your presentation has the potential of getting featured on the SlideShare homepage, and your title slide is the first thing SlideShare users will see if it does, so you want to maximize its potential for garnering lots of clicks. And you’ll never get clicks if that first slide doesn’t capture visitors’ attention, so be sure to treat your title slide like you would an enticing video thumbnail on YouTube. “

Read the entire article — it has lots of great advice.

So, how do you get started using your presentations for traffic and sales?

Here are the steps.

1. Decide what you want to promote

You can promote anything you choose — a product, a website, an ebook, one of your clients, your blog…

Slideshare Traffic

A presentation to promote Writing Genii

2. Choose your keywords

Sooner or later, everything on the Web comes down to keywords. :-) Choose between five and ten keywords which will bring viewers to your presentation.

3. Write a list of slide titles for your presentation

I like to have somewhere between 10 and 15 slides for an online presentation. I’ve created some for clients which had 50 slides. Be guided by the needs of the project. You don’t need to go overboard. Some slide desks on Slideshare only have a single slide — but that’s a little on the skimpy side.

Tip: keep it simple.

Each slide should contain just the headline. You can add a sentence or two, or some bullet points. However you’ll see that the most successful slide decks have mainly just headlines, and images.
So where do you get those images?

4. Source the images for your slides

You can’t use copyrighted images, and most of the images you find online are copyrighted. Restrict yourself to image download sites which are either commercial, or which offer Creative Commons images. Creative Commons images are free for you to use, with an attribution. However, always check the usage rights of an image you source.

5. Create!

Create your slide deck, and post it.

All done… :-)

Web Content Creator: Dominate the Web

SEO Content Mastery

Content beyond SEO: write it, and turn your words into cash… While Search Engine Optimization (SEO) is important — the search engines are indexing scripts after all — companies and publications are looking to social media, and rich content, to get traffic.

They need writers who are up to speed on these topics. So savvy Web writers are becoming content creators. They’re creating Facebook and Google+ pages, Twitter campaigns, writing video scripts, writing local content, and much more.

Check it out now.

Make Your Website Sell: Offer Closing

Make Your Website Sell

Just a quick note…

The special offing on this coaching workshop is closing soon, Make Your Website Sell – Writepreneur:

“What makes a website sell? 

From speaking with my writing students, I know that it’s a challenge for writers to create websites which sell. Your websites should be money magnets for you.

If they’re not, you need a process which ensures that every site does exactly what you want it to do. Moreover, you should know how to create sites FAST.

Once you know how it’s done, you’ll be able to create a website in less than 60 minutes, AND have that website make money for you the same day.”

Of course, the workshop isn’t just for writers.

Discover how you can create a website which sells in under 60 minutes.

Web Content Strategies: Monetize Your Mobile Website

Mobile websites

I’ve been working on a couple of client websites, creating mobile content strategies.

While most of my clients are well aware that they need to optimize for mobile devices, few are taking it to the next level: deliberately monetizing their mobile traffic.

If you’re just getting started with a mobile website, this article, Mobile – Nine Tips for Building a Solid Mobile Website : MarketingProfs Article will help. It suggests that you:

Monetize intelligently

When you create a good mobile website, your mobile traffic is sure to surge. Have a plan ready for monetizing your mobile traffic.

If you rely on advertising revenue, note that your desktop banner ads will be too big for your mobile website. Sign up for a mobile ad network like IntoMobile or Google AdSense for Content to display ads according to the mobile visitor’s choice.”

PLAN for monetization, as you plan your mobile site.

If you’ve already commissioned a designer, put that on hold, until you do some thinking about your customers.

For example, if you’re running an online store, could you create some “mobile only” special offerings? These would be very easy to promote on social media. Make it easy for your customers to buy, too. You never know, you could end up with a new revenue stream.

On the other hand, if your website strategy involves bookings, consider how you can make that easy for your mobile visitors.

Tip: don’t get too heavily invested in a strategy until you do some testing. You can’t know until you know, and only hard data will show you that the best way to monetize your mobile website.

Web Content: How to Get Ideas When Your Mind’s a Blank

Web Content: How to Get Ideas When Your Mind's a Blank

Web content creation is becoming more and more important to businesses. If you’re chosen as the creator, what do you do when your mind’s a blank? Here are some ideas.

Great Web content is the body and soul of your website. Whatever your business happens to be, customers find you and judge you by your content. So you know you need it, but what if your mind’s a blank?

Relax. You don’t need to start from scratch. You’ve got the seeds of great content already: the seeds are right within your business.

You know your business. All you need to do is share your knowledge.

Let’s look at five ways you can get ideas.

1. Expand on What You’ve Already Written

If your website already has content, browsing through what you already have is the easiest way to get fresh ideas. Nothing stays the same, especially on the Web. Check through your website, blog, press releases, and marketing materials.

If you haven’t created a content inventory, now’s a good time to start. Record the content you already have in a spreadsheet. As you do this, think about what’s changed since the content was created. Can you expand on it? Correct it?

Before you know it, you’ll have many fresh ideas. Make a note of them.

2. Check Your Emails — What Did You Say?

You spend time on email every day. You answer questions, either in brief, or at length.

Look through your Sent folder. Make a list of responses you’ve made. You’re sure to find lots of ideas for content.

3. Check Your Emails — What Were You Asked?

While you’re going through your messages, look at the questions you’re asked. Perhaps you’ll find ideas for content. If someone else is responsible for customer service, ask to browse through the database of customer questions. (If questions aren’t being recorded, now would be a good time to start.)

Yes, some questions will be unique. However, many of the questions you’re asked are asked over and over again. Use the questions as seeds for content.

Remember too, that “content” may be images, audio, video, or slideshows. Sometimes content begs for video, rather than text alone. Look for ideas for content in formats other than text.

4. Read More: Read the Latest News and Books in Your Industry

You’re the expert in your business. You need to keep up with the thought leaders not only in your business, but also in business news in general.

Read the news, as well as books in your industry. Make notes as you read. Your notes will provide you with many content ideas.

No time to read? Business books often come out in audio as soon as they’re published. You can listen while you drive to work, or exercise.

5. Pick a Brain: You Don’t Need to Struggle Alone

You’re not alone. Ask your colleagues for content ideas. You never know, perhaps you’ll find someone to share your content creation duties.

Ideas for content are everywhere. Start creating ideas from what you already have. Each idea will spark another one. Before you know it, you’ll be able to say, in all honesty: “I love creating content — I have more ideas than I’ll ever need.”

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, and on Twitter: @angee.

You can find Angela on Pinterest, too.

photo credit: commune_absence_giboyeuse via photopin cc