Angela Booth Offers Free “Web Writing” Program on Freelance Writing Blog

Web Writing in 2013 and Beyond

In December, Angela Booth is publishing a new series on the Fab Freelance Writing Blog: “Web Writing in 2013 and Beyond”. The series covers opportunities for writers in 2013, and is free.

Angela Booth’s upcoming series on the Fab Freelance Writing Blog “Web Writing in 2013 and Beyond” helps writers to develop strategies for a healthy writing income in 2013. The series is free, and will be running on the blog right throughout December.

Angela said: “Writers need to be aware of new Web writing opportunities, particularly the opportunities in mobile content.”

Mobile devices are becoming popular for online shopping. This means that companies are developing websites and Web content for these devices. Content is needed: both informational content, and content created for entertainment, since smartphones and tablets are entertainment devices too.

This new Web writing series will cover:

* Opportunities in ebooks. Companies are looking for engaging content, both for their websites, and for mobile. Writing serial content for mobile devices is a new opportunity for writers; it’s the perfect engagement tool.

* Digital magazines. Magazines are now apps. They need rich content, and savvy writers to create that content. The series will include coverage on digital magazine opportunities.

* New opportunities in copywriting, and in social media marketing.

* Blogging’s new opportunities. Angela said: “Blogging has little in common with writing for print media. Some writers are struggling to make the transition to blogging; this new series will help them.”

* Marketing strategies for writers — building a platform. Many writers struggle to market their services and books.

Writers can get the complete series by joining Fab Freelance Writing Ezine, the blog’s companion ezine. Or, they can subscribe to the blog.

About Angela Booth

Angela Booth is an internationally published author, a top copywriter, and writing teacher. She offers many guides, courses and classes to help writers to enhance their skills.

She also provides inspiration and motivation for writers on her writing blogs. Angela has been writing successfully since the late 1970s, and was online in the 1980s, long before the birth of the Web. Her business books have been widely published.

Web Writing: Meet The Demand for Web Writers

SYWON (Sell Your Writing Online Now)

I’ve been working with several print writers, helping them to make the transition to writing for the Web.

With any luck at all, I’ve opened their ideas to the opportunities and possibilities for writers today.

If you’re wondering whether you should be focusing on writer for the Web, I’ve created a complementary report for you, Free report: “Get Paid to Write: Make Money Online Today”:

“Want to make money writing online? Get the free report

You can cash in on your words today.

‘Write and Make Money: Cash In On Your Words Today’ is an 18-page PDF containing a series of articles to help you to make money online, just by writing.”

There’s a huge demand for Web writers, because the Web is built on words.

If you’re a technophobe…

If you’re a technophobe, relax. If you can handle a word processor, you can write for the Web.

I made the transition to Web writing way back in 1997, when the technology was very complicated and flaky. If I can do it, you can do it with all the marvelous tools (like WordPress) that we have today.

Remember, your words come first. You don’t need to worry about graphics, or anything else. Designers handle the graphics; you handle the words. Usually, your words are delivered in plain text, ready for someone else to convert to HTML. You may create your original content in Word, for revision purposes, but you’ll deliver in plain text.

Enjoy the report. If you’re new to Web writing, I hope it opens your eyes.

The Art of Web Writing: What’s the Page About?

Web writing’s harder than you’d think.

When writing a page, I start with the meta tags, and research — and thinking.

As this excellent post, 4 Pro Tips To Write Titles & Meta Descriptions That Make Your Site *Pop* In The Search Results | Search Engine People | Toronto, suggests:

“Don’t just stop at the broader fat head terms you are looking to pull in gobs of traffic with. What are the secondary terms people are going to be landing on this particular page for? What subtle exact match keyword variations get more traffic? Look out for the nuances of a site’s industry and always pay close attention to the details.”

Writing for print is much less exacting than writing for the Web. Once someone’s picked up a newspaper or magazine, they read the article, or they don’t. They’re as much a captive audience as you’ll get.

The Web’s different, because your audience has to find the content first.

That means thinking about the audience, and the terms they’re likely to use. Although researching keywords and demographics helps, thinking is essential.

Your page description is an ad for the content

Your webpage’s description shows up in the search engines; it’s the second thing your audience sees. Writing that description is copywriting; it’s persuasion.

When I’m working with my Web writing students, most think that meta data is boring. However, looked at the right way, it’s the most fascinating part of creating a webpage.

Web writing can be an art. Before you writing, think what the page is about. Create the meta data.

If you’re tempted to skip this, consider how long your content will be online. Web content lives for much longer than print.

All writers should learn copywriting

Recently I posted the article “Writing Articles for the Web – Build your Income Fast” on my Fab Freelance Writing Blog.

Mike made this (valid) comment:

The web is growing at an alarming rate and the demand for content is growing just as fast. That might seem like a win for the writer, but only for the one who can crank out content on the cheap. Unfortunately, that’s not a good business practice.

I responded:

Mike, I completely agree with you… but the money quote in your comment is “Now, it may be that I’m just not finding the high-paying article markets, but it’s not for a lack of looking.”

You shouldn’t be looking… clients should be approaching you. This is what I try to get through to Web writers. But it’s the old story, you don’t know what you don’t know. :-)

Web writers should MARKET. When you market, people come to you.

If you’re running a business, you must market, or you’ll go out of business

Marketing is essential for all businesses, whether you’re a giant multinational corporation, or a humble Web writer.

Unfortunately, most writers are extremely naive. Many get scammed because they are so naive and trusting.

I wrote two posts on my writing blog to help:

Avoid Writing Income Disasters with These Five Tips – Part One

and

Avoid Writing Income Disasters with These Five Tips – Part Two

In Avoid Writing Income Disasters with These Five Tips – Part Two, I wrote “Writers need to learn self-promotion, and then they need to promote themselves.”

Copywriting (marketing writing) is an essential skill for writers. I began my writing career as a romance novelist, and got into copywriting because I was writing advertising for a business I was running, and was asked to write copy for other business owners.

I learned the power of copywriting – I could see the results in business profits immediately.

There’s a big difference between a writer who’s paid $5 for a Web article and one who’s paid $250 for a similar article: the $250 writer has learned to MARKET and has basic copywriting skills.

If you’re a writer – any kind of writer – learn copywriting.

Become a copywriter and get paid to write

Did you know that most business people struggle with their writing? It’s true. If you enjoy writing and find it easy, you can write for money, for business. In short, you can become a copywriter.

Copywriting is writing for business: promotional writing. Copywriters write material like advertisements and compared to most writers, they’re VERY highly paid.

The explosion of the influence of the Web means that copywriters are flooded with offers of work. Even new copywriters find it easy to get copywriting gigs and to build their copywriting services business.

If copywriting intrigues you, join me in my Copywriting Master Class. I’ll take you from copywriting novice to pro.

“Copywriting Master Class – Ten Weeks to Copywriting Genius” gives you a comprehensive copywriting course, as it helps you to set up your copywriting services business.

[tags]writing,copywriting,Web writing[/tags]