If you’ve been using guest blogging for SEO and links, the freezing winds of Google are blowing your way. Matt Cutts’ web spam team is looking at businesses which use others’ blogs to get easy links.
Search Engine Land reported on a tweet from Matt Cutts, “Today we took action on a large blog network.” The article says:
The belief is that Google specifically went after MyBlogGuest.com. If you Google their name, it no longer shows up in the search results.
Does this mean that guest blogging is DEAD?
No, no, no… As I said in an article on guest blogging on my Fab Freelance Writing Blog:
Google’s warned people against guest blogging, when it’s done to scale – that is, if a company gets a thousand pieces of crap a month written solely for the links. When it’s done with quality content, and not solely as a link-getting activity, Google has nothing against the practice, as Matt Cutts noted:
“Added: It seems like most people are getting the spirit of what I was trying to say, but I’ll add a bit more context… And there are absolutely some fantastic, high-quality guest bloggers out there. I changed the title of this post to make it more clear that I’m talking about guest blogging for search engine optimization (SEO) purposes.”
So if you’re creating genuinely useful, quality content, and offer that content to others, you can use guest blogging for promotion.
It’s all about your intent…
Think about your intentions with guest blogging. Do you want to post on a blog which is read by your target audience because it’s a good marketing strategy? Go right ahead.
Or do you want some easy SEO link juice? If you do, beware. Anything which is done to scale will come back and bite you.
FWIW, I’m still guest blogging, and I’m blogging for my clients too. It’s worthwhile, esepcially if you want to build your search profile as an authority in an area. And of course, to get traffic. :-)
It’ll be interesting to see how this Google slam works out over the next few weeks.