Sales Power: Grow Your Website With Great Web Content


You own a small business. You want more sales. If you have a website, you’re disappointed with the results; you expected your site to do more for your business. If you’re site is small: brochure size, you can’t expect much from it. To get more traffic and more sales, you need more content.

However, creating it can be a hassle. You’re busy, and so is your staff. Is it really worth the effort? Yes, it is. Dollar for dollar, every cent you invest in content will stand you in good stead for years to come.

1. Web Content Is a Cheap Promotional Strategy

Adding content to your website is one of the cheapest and most effective ways to promote your business. The more content your site contains, the more visitors you will get.

In addition to adding content you need to ensure that some of your content is so valuable that it attracts links effortlessly.

Each link you get is valuable. Consider that any backlink is worth at least $25 a month to you, and much more if the link comes from a high-ranking site. Placing a monetary value on links gives you way to evaluate the results you’re getting from your content development.

2. Which Keywords? Use Your Positioning Statement

Your positioning statement describes your audience. It also describes what your site is, and why your audience will find it valuable.

Write your positioning statement before you start researching keywords. Your keywords should be developed from your positioning statement — brainstorm keywords, and ask everyone in your company to do the same. You know your business better than anyone else, so you know the mindset of your audience and the words they’re likely to type into a search engine to find you.

Use keyword research tools only after you’ve developed your own in-house keyword list.

3. Create a Schedule for Web Content Development

The easiest way to grow your website with great content is to create a content-development schedule. (Hire writers if no one in your company has the time to write.)

Your website can be your most effective marketing tool, but its effectiveness depends on amount and type of content. The more your site grows, the more marketing power you’ll have.

, and on Twitter: @angee

photo credit: 竜次 ryuuji via photopin cc

Web Marketing: 3 Copywriting Secrets You Must Know

Are you getting started in Web marketing? It can be highly profitable, even in the current economic climate, as many marketers are discovering. However, it’s different from other promotional strategies. Let’s look at three copywriting secrets you must know for success.

Web copywriting can not only increase traffic to your site, it will also increase conversions. Of course, your conversions are vital: traffic for the sake if it is useless.

By “conversions” we mean that when a site visitor reaches one of your site’s pages, he takes the action you want him to take, rather than clicking away immediately.

Here are your vital Web copywriting secrets.

1. Match Your Keywords to Your Positioning Statement

Take out your business’s positioning statement. If you don’t have one, create one right away. Your positioning statement includes: a statement of what your business is, who your target market is, (optionally) who your competitors are, and finally, what makes you different from your competition.

Now, brainstorm keywords. Brainstorming is important, before you use any keyword tools, because keyword tools only contain historical data. For any site, at least 50 per cent of traffic derives from unique searches.

Use this target market, and keyword information in your site’s content.

2. Copywriting Sells, but You Must Test

Testing is vital online, because you can waste a great deal of money on Pay Per Click and other advertising if you don’t. When you’re setting up a new site, or are adding content to an existing site, or are launching a new product or service, do some Pay Per Click advertising first, so you can discover the keywords which convert for you.

Then, once you’ve written your copy, test it and tweak it using Pay Per Click (PPC) to enhance your conversions.

3. Use Copywriting to Build Relationships

Finally, use Web copywriting to build relationships. You spend a lot of time and energy getting visitors to your site, so build the relationship with strategies like email marketing, and social media marketing.

Remember to write copy which is friendly, chatty and informal: the Web is a conversational medium.

Are you making all the sales you need? Get persuasive copy written by a top copywriter. I (Angela Booth) have been online for a couple of decades, and I’ve been writing copy for longer than that. Persuasion isn’t optional: it’s the difference between a business goldmine and survival. Get persuasive Web copywriting that works.

[tags]copywriting, web copywriting, marketing, online marketing, Web marketing, PPC, Web content[/tags]

Web Marketing: Two Super Secrets You Must Know

New to Web marketing? Compared to offline marketing, promoting your products and services online has great advantages: your promotions stay online more or less forever, and tracking your results is easy. Here are two super secrets you must know.

1. Content Counts: the Organic Search Results Are Free Marketing

The old saying “content is king” is more true than ever, but here’s a tip: the saying should really be: “RELEVANT content is king”.

In the online world, the more content you have on your site, and on other online venues, the better, but before you splash out on hundreds of articles and videos, think about the needs of your audience.

Who are they? What are their buying triggers? Who is your competition? Once you’ve answered these questions, you can start creating content — or having it created for you.

You can use content in many ways online to achieve your marketing objectives, but be aware that in general, more traffic to your site is not the answer, unless that traffic is targeted, and responds to your offerings.

Therefore, do some research, and create a marketing plan to get you started, but don’t spend too long over it. You should be able to rough out a plan in half an hour or less.

Then, once you start marketing, track your results.

2. Use What’s Available: Rich Media Helps to Spread Your Message

In addition to advertising, there are many ways to spread your message online. Consider: videos, online news releases, free blogs, social networking and forum marketing, in addition to Pay Per Click advertising, and organic search engine marketing.

Before deciding on which form of rich media marketing and social networking to use, work out where your audience hangs out. Video marketing won’t work for you if your audience isn’t interested, for example.

Test your results in each form of marketing, and persist with those which give you the best results.

Are you making all the sales you need? Get persuasive copy written by a top copywriter. I (Angela Booth) have been online for a couple of decades, and I’ve been writing copy for longer than that. Persuasion isn’t optional: it’s the difference between a business goldmine and survival. Get persuasive Web copywriting that works.

[tags]marketing, internet marketing, web content, web marketing, website marketing, web site marketing[/tags]