60 Minute Blogger Fast-Start

Clients tell me: “I don’t have time to blog!” But what if you spent just ten minutes a day on your blog? 50 to 60 minutes a week is doable for most of us.

60 Minute Blogger Fast-Start

I wrote a series of blog posts on business blogging in 60 minutes a week a year ago. Let’s review ways in which you can become a blogger — even if you have no time to blog.

This process takes just ten minutes a day.

1. Ten minutes: how will you promote your blog?

Start by working out how you’ll promote your blog. You’ll go through this preparation each week, as you work out how to promote your blog post once you’ve written it.

Flip through the slide deck. Although it’s for people creating a new business blog, it gives you a quick overview of how to make a blog work harder for you.

2. Ten minutes: how many blog posts will you create this week?

Consider formats. In the original “60 minutes” article, I said:

Usually when I mention blog posts to a client, he thinks in terms of articles. That’s fine. However, if you’ve only got 60 minutes a week, you don’t need to spend that time writing just one article — or half an article, if you’re a slow writer.

Consider: photos, other images, short videos, MP3 interviews… If you’re posting MP3s, post transcriptions too. You can get transcriptions from providers at fiverr.com at a reasonable rate.

3. Twenty Minutes: outline and collect — batch-create

Here’s the original article: Schedule 20 minutes each week, to outline your blog posts, and collect resources for them.

Your resources might include:

* Images;

* Facts and figures;

* Quotes from customers;

* Marketing materials for inspiration.

Once you’ve collected your resources, make a list of topics you want to cover on the blog. Keep the list somewhere you’ll find it easy, so you can add to it when you get an idea. I keep my blogs’ topics lists in Simplenote.

Next, explore keywords.

Keyword Eye is still my favorite  free keyword tool.

free keyword tool

Keyword Eye is ideal for brainstorming quick blog post titles.

Create the posts after you’ve decided on the titles, and save the posts as drafts.  Add some quick notes to each blog post so that you won’t be staring at a blank editing screen when it’s time to write.

 4. Twenty minutes: write!

You’ve done your preparation, so the writing should go quickly.

Tip: focus on images. Images give you many ways in which to promote a blog post. If you have two images in a blog post, you can post at least twice on Pinterest (space out your postings.) You can also post a blog’s images to Twitter, Facebook, and Google+, with a short commentary, and a link to the post.  

Over the past 12 months, I’ve discovered that images rule. I started posting about “image marketing” way back in 2012. In 2014, images are vital to draw attention.

So, there you have it. Your 60 minute blogger fast-start. Still think that you don’t have time to blog? :-)

, and on Twitter: @angee.

You can find Angela on Pinterest, too.

 

Guest Blogging Slam: Bye, Bye Easy Links

Blogging Services from Angela Booth

If you’ve been using guest blogging for SEO and links, the freezing winds of Google are blowing your way. Matt Cutts’ web spam team is looking at businesses which use others’ blogs to get easy links.

Search Engine Land reported on a tweet from Matt Cutts, “Today we took action on a large blog network.”  The article says:

The belief is that Google specifically went after MyBlogGuest.com. If you Google their name, it no longer shows up in the search results.

Ouch.

Does this mean that guest blogging is DEAD?

No, no, no… As I said in an article on guest blogging on my Fab Freelance Writing Blog:

Google’s warned people against guest blogging, when it’s done to scale – that is, if a company gets a thousand pieces of crap a month written solely for the links. When it’s done with quality content, and not solely as a link-getting activity, Google has nothing against the practice, as Matt Cutts noted:

“Added: It seems like most people are getting the spirit of what I was trying to say, but I’ll add a bit more context… And there are absolutely some fantastic, high-quality guest bloggers out there. I changed the title of this post to make it more clear that I’m talking about guest blogging for search engine optimization (SEO) purposes.”

So if you’re creating genuinely useful, quality content, and offer that content to others, you can use guest blogging for promotion.

It’s all about your intent…

Think about your intentions with guest blogging. Do you want to post on a blog which is read by your target audience because it’s a good marketing strategy? Go right ahead.

Or do you want some easy SEO link juice? If you do, beware. Anything which is done to scale will come back and bite you.

FWIW, I’m still guest blogging, and I’m blogging for my clients too. It’s worthwhile, esepcially if you want to build your search profile as an authority in an area. And of course, to get traffic. :-)

It’ll be interesting to see how this Google slam works out over the next few weeks.

11 Hot Content Creation Resources To Inspire And Motivate You

Looking for content creation resources? Creating fresh content every week is demanding. It’s easy to get stale, and run out of ideas. Here are some resources you may not have considered.

Deck Transcript

Content creation is demanding. You need resources and inspiration. Let’s look at 11 resources. For more help, check out “Web Content Creator: Dominate the Web”. It’s a complete package in content creation.

1. WHAT’S NEW?

INVESTIGATE NEWS SOURCES.

Check out your favorite newspapers and magazines, online and offline. You may be able to piggyback your content onto a hot news story.

2. EXPLORE IMAGE LIBRARIES.

YOUR CREATIVE RIGHT BRAIN THINKS IN IMAGES.

Your creative right brain thinks in images. Kickstart your creativity by visiting your favorite stock image libraries, or online art galleries. Choose an image, and brainstorm content, by relating the image to your topic.

3. ASK QUESTIONS.

WHO, WHAT, WHY, WHEN AND HOW…

Questions demand answers. Write a series of “who” questions, then a series of “what” questions, and so on. You’ll soon have more content ideas than you can use.

4. BROWSE PINTEREST.

CHECK OUT THE MOST POPULAR PINS.

Press the Explore icon on Pinterest, or use the search query field. Pinterest is an amazing resource. Remember #3 – ask questions.

5. EXPLORE REDDIT AND QUORA.

DISCOVER WHAT’S HOT AND WHAT PEOPLE WANT TO KNOW.

Something’s always happening on these sites. Resist the temptation to browse: set yourself a time limit, and make lists of content ideas.

6. READ A BOOK.

EXPLORE AMAZON AND GOOGLE BOOKS.

Books are the ultimate sources. Explore your home library, your local libraries, and Amazon and Google Books.

7. WHO’S READING YOUR CONTENT?

THINK ABOUT WHAT INTERESTS THE PEOPLE WHO READ YOUR CONTENT.

We all have many interests. Think about how you could tap into social culture. What movies are people watching? What sports events are in the news? If you’ve got an opinion on a hot movie, share it.

8. TURN OLD CONTENT INTO NEW CONTENT.

UPDATE OLDER BLOG POSTS.

We tend to forget that older content is still content. Update older blog posts. If you interviewed someone a year ago, interview them again.

9. CURATE CONTENT.

YOURS, AND OTHERS’.

Hunt for great content, and share it. Explore social media sites. Don’t forget your content: add it to your content mix.

10. YOU MAY QUOTE ME.

SHARE WISDOM.

We all need a daily boost of motivation and inspiration. Share the wisdom of the wise, and inspire your audience. Quotations abound online; jot down your own favorites from your reading.

11. GOOGLE TRENDS.

WHAT’S TRENDING?

What’s hot? Google has Google Trends, which show you what people are searching for now, and what they searched for in the past. Check out trending topics on Twitter, Google+ and other networks for inspiration too.

You can view the deck at full size here.

3 Simple Content Creation Tricks You Can Use Right Now

3 Simple Content Creation Tricks You Can Use Right Now

Desperate for some content creation ideas? Try these three simple tricks. I’ve found them helpful, and so have my students. Big bonus: they’re easy, and they help you to get more ideas.

1. Focus on Problems: No One’s Alone With a Problem.

Life is just one problem after another. Instead of cursing your challenges, try turning them into content. Don’t stop there. What challenges do your clients have? Your team?

Here’s a list of five challenges I’ve been thinking about this morning, and the solutions they inspire. These are content ideas, so make the most of them:

  • Evernote – my primary Evernote account has over 5,000 notes. It’s time to weed the notes out again. With over 50 million users, there’s a big audience for Evernote tips and tricks;
  • Images – I need more images! If you want to get your slice of the attention economy, images are essential. Time I learned to create infographics…;
  • My WordPress.com blog needs attention. I’ll brainstorm some ideas for it, and then will use Trick 2, below;
  • Catching up with my reading, specifically news feeds. Google Reader is long gone; I’ve just purchased ReadKit to help me to manage my feeds. I’m sure some of the 50 million ex-Google Reader subscribers are way behind on their reading too.

No one’s alone with a problem – if you’ve got a problem, turn it into content.

2. Get an Idea, and Implement It.

You’ve written down some problems, and solutions. Implement a solution. Here’s why: once you start implementing, you’ll discover what works, and what doesn’t work. Your readers will enjoy reading about your experiences.

You don’t need to create a case study, although you could. My first problem I mentioned in Trick 1 was too many notes in Evernote. (You can have up to 100,000 notes in Evernote, so my 5,000 notes aren’t necessarily a big deal. I just like to weed out outdated material reguarly.)

I manage goals, clients, and products in Evernote; it helps me to manage my writing, and my business.

Off the top of my head, I can think of two pieces of content I can create right away. As I weed out Evernote, I’m sure I’l think of more:

  • Evernote helper apps. I’ve been meaning to investigate a couple of apps which will help me to manage Evernote. I can create content about my experiences with these apps;
  • Managing your goals in Evernote. I want to try something new. I’ll try it, and then write about it.

3. Pitch Three or More Content Ideas at the Same Time.

If you create content for others, as I do, you need to pitch your content ideas. Try to pitch several ideas, rather then just one. How many of your ideas are accepted isn’t important. You pitch more, because you’ll find that this gives you more ideas; once you’re in a creative mindset, your ideas will flower.

For example, this morning I pitched a content creation schedule for one of my clients. I scheduled six pieces of content right within WordPress, adding several points for each post. I also chose the keywords I was targeting, and located some images. While I was doing that, I got ideas for content I can create for another client.

Once you get into a “content” mindset, you’ll come up with more ideas than you need.

Try these simple content creation tricks. They’re very simple, powerful. Make a note of them too, for the next time you get stuck, and can’t come up with ideas.

, and on Twitter: @angee

photo credit: zetson via photopin cc