Yahoo Bought Tumblr: Oh, The Horror

Tumblr themes
Creatives love Tumblr

I love Tumblr, because it’s fun, fast and super-easy to use. I created my Tumblr blog for all the stuff I want to remember online, which doesn’t fit onto my other blogs. There’s no serious intention behind that particular blog; it’s a giggle.

You’d think that Yahoo’s acquisition of Tumblr wouldn’t matter much to me — I don’t have much of an investment there. If it all goes to hell, I hope they’d give people time to move their stuff, as Posterous did, before it closed up shop.

The acquisition does affect me however. I’ve been helping clients to create little outposts on Tumblr for their businesses; I also encourage my writing students to blog on Tumblr.

What concerns my clients and students concerns me, and I’ve been telling anyone who asked, just to sit tight and see what happens.

On the official Tumblr blog, Tumblr boss David Karp says:

…. let me try to allay any concerns: We’re not turning purple. Our headquarters isn’t moving. Our team isn’t changing. Our roadmap isn’t changing. And our mission – to empower creators to make their best work and get it in front of the audience they deserve – certainly isn’t changing.

So what’s new? Simply, Tumblr gets better faster. The work ahead of us remains the same – and we still have a long way to go! – but with more resources to draw from.

OK… We won’t panic, then. :-)

If you’ve been wondering why Yahoo bought Tumblr, John Battelle knows: native advertising (content as a form of advertising), which is the hot new online advertising trend. Everyone’s a content marketer now.

He writes in, Yahoo! And Tumblr: It’s About Display, Streams & Native at Scale | John Battelle’s Search BlogJohn Battelle’s Search Blog:

“The reason native works is because the advertising is treated as a unit of content on the platform where it lives. That may seem obvious, but it’s an important observation. When a brands’s content competes on equal footing alongside a publisher’s content, everyone wins. “

So, there you go. If you’re looking pale and feeling shaky, buck up. Tumblr isn’t Posterous. Let’s take David Karp and Marissa Mayer at their word, and carry on.

Your Micro-Business: Clever, Free Social Media Marketing Ideas


Looking for clever ideas to promote your micro-business? If you’re a sole trader, or own a small company, it’s hard to take your business to the next level. You don’t want to splash out on advertising without being sure of a return.

Read this article for some very clever ways to use social media sites like Pinterest to get followers and attention, Will Social Spur Sales for This Mom’s Small Business?:

“Hold a ‘Pin it to Win it’ contest on Pinterest. By the time Lynch had offered her suggestions, Ismail had created a Pinterest page for JumpSac. At the time of this writing, there was nothing on it. Lynch suggests JumpSac pin a photo of its best-selling product and then ask users to repin it for a chance to win the item.”

Build your own social media ecosystem

We’ve talked about image marketing before. Like Pinterest, Springpad’s a real boon to image marketers. Business owners have little time, so using Pinterest and Springpad makes sense. It takes seconds to pin something onto a Pinterest board, ditto to “spring” something onto Springpad.

Here’s a tip. Social media is inexpensive advertising. It’s not free, because it takes time. However, if you set up a workflow, in which you repurpose the same content onto several sites, you can set up your own little social media marketing ecosystem:

  • Twitter
  • Facebook
  • Pinterest
  • Springpad
  • Google+
  • Tumblr

(Make sure that your images link to appropriate pages on your website.)

Choose any three of the above; there’s no need to go crazy. :-) Vary the text content slightly. The images can stay the same.

The key to making this work for your business is consistency, over time. It’s much better to post one piece of content to your ecosystem once a week, than it is to post six pieces, and then let never use your social media accounts again.

Business Blogging in 60 Minutes a Week 2: How Many Posts?

Business Blogging in 60 Minutes

We started our new series, Business Blogging in 60 Minutes a Week yesterday, and said:

“Can you afford to spend 60 minutes a week on blogging? Although a mere 60 minutes over the course of a week may not sound like much, if you can spare that time, you can develop a blog which will help you to meet your business’s goals.”

If you’ve committed to 60 minutes of blogging a week, your next step is to decide on content for your new business blog. That is, how many posts will you create, and how often will you post them to your blog?

Usually when I mention blog posts to a client, he thinks in terms of articles. That’s fine. However, if you’ve only got 60 minutes a week, you don’t need to spend that time writing just one article — or half an article, if you’re a slow writer.

You can do better than that. ;-)

On my freelance writing blog, I talked about “5 minute a day blogging”, referring to Tumblr:

If you’re familiar with Tumblr, you know that you have a choice of seven blog post formats: text, photo, quote, link, chat, audio and video…

These formats mean that you have the option to create long blog posts, or you can make them very short. For our purposes, most of your blog posts will be short. How long does it take to post a photo? Half a minute, perhaps?

The Tumblr platform is brilliant if you want an “instant” blog. Many businesses are using it successfully, because with Tumblr, you can just click a “Share Tumblr” button on your Web browser’s toolbar to create a new blog post.

Here’s a list of 60 brands which are using Tumblr, and Bergdorf Goodman’s Tumblr blog:

Bergdorf Goodman on Tumblr has taken a leaf out of Tumblr’s book so to speak, and also encourages you to create very short posts, as you can see in the image of’s “New Post” selection dialogue box below.

Post formats on WordPress

Choose blog post formats, and decide how many posts you’ll create each week

Think in terms of SHORT blog posts. As we’ve said, image marketing is now huge. When you focus on short blog posts, and images, this will not only make your blogging tasks easier, it will ensure that you don’t go over your allotted 60 minutes a week.

Each week, you could post:

* Two images (one post per image, then repost the images to Pinterest);

* One short 250 word article; and

* One quote.

Decide how many posts you’ll create each week, and the kinds of posts now. Tomorrow we’ll talk about outlining your posts, and collecting resources.

photo credit: Graphic Dix via photopin cc