Pinterest Traffic: 4 FAST Sales Generators

Pinterest Traffic: 4 FAST Sales Generators According to Alexa, Pinterest has a global rank of 26, and a US rank of 16. (Alexa ranking is an estimate of popularity.) However, few companies are using Pinterest effectively. Look on it as both a social, and a sales tool. Pinterest traffic may well surprise you.

I encourage my copywriting clients to engage on Pinterest as well as on Facebook, for a couple of reasons:

Let’s look at some fast ways to promote on Pinterest.

1. Images Count: the More the Merrier

Look on Pinterest as the ideal showcase for your products. When you’re launching a new product, or service, create 20 images you can use on Pinterest. You won’t use them all at once, of course. However, combined with descriptions (see below), you can create interest, and increase traffic to your product pages.

Tip: it can be tempting to look on your Pinterest account as an online catalogue, but remember… SOCIAL. Create boards for entertainment, as well as business. Consider your customers’ interests, and create boards around those interests.

2. Create an Engaging Description: It’s an Ad, With a Call to Action

Pinterest gives you 500 characters (100 words) to use in your pin descriptions.

You have space for a tiny ad — make it engaging. Write for users, but remember keywords and hashtags — and a call to action. Include prices too; pins with prices get more repins than those without.

3. Create a Board for Your Blog (Your Blog’s Your Content Hub)

Your blog is your social media content hub. Create a board for your blog. This is on my own To Do list for 2015. Add a couple of images to each blog post; this gives you more pinning options.

Integrate Pinterest with other social media networks.

A workflow:

  • Create a blog post with two (or more) images;

  • Pin the post to two different boards (one image each board);

  • Promote the pins on your other social media networks: Twitter, Facebook, and Google+.

4. SELL! Use Contests, and Pinterest-Only Offerings

To get more engagement, consider Pinterest contests, and Pinterest-only offerings. Promote them on your website, your blog, and your other social media accounts. Reach out to companies with complementary products to yours. Suggest a quid pro quo: they promote your contest, you do the same for them.

The more planning you do for your contests, the more you’ll get out of it. Pinterest has guidelines for contests, so keep them in mind in your planning.

When you’ve built an audience on Pinterest (even a small one) consider creating Pinterest-only offerings. Not only will you build your audience, as your customers learn to watch for your offerings, you can promote these Pinterest-only offerings on your other sales channels.

, on Twitter: @angee, and find Angela on Pinterest, too.

Get coaching, and build your skills at Angela’s online store.

They (Probably) Won’t Steal Your Secrets

Buffer values
The company Buffer values transparency: see the complete slide deck below

What’s your secret? Every business has secrets. These days however, rather than keeping them locked in the vault, you may want to share them.

TNW shared this:

“There are two rules to success:

Never tell everything you know.”

Roger H. Lincoln

Does that apply today?

Some companies are wary of sharing too much information, particularly with their writers. We could go trotting off to their competitors, runs the theory, and SELL their secrets.

Um… no. You’re giving us credit for an entrepreneurial spirit we don’t have. We don’t care about your secrets. We just want to do a good job of the piece of writing we’re creating for you. Pinky swear.

Writers are paranoid too. It’s a struggle to convince some of my writing students to blog, or to send detailed queries to magazines and websites. They think someone will steal their ideas.

What if you shared some of your secrets? What would happen?

Share more

I admire Buffer, a social media company which has a culture of transparency:

People don’t mind going public with their sleep habits?

No, and that might be because we’ve been unusually open in other ways. For example, something that was definitely very scary for us to do was make all salaries public within the company. We created a formula for how salaries are calculated and added it to our Wiki page for everyone on the team to see.

(See the slide deck on Buffer’s culture below.)

We share with our friends. So, if you share more, you’ll make more friends.

Social Media Madness: Stop Giving Your Leads Away

Content marketing
I’ve been working with a couple of clients who are busily promoting Twitter and Facebook. That’s not a good strategy. That’s throwing your leads away.

Especially since, as this article, The 3 Worst Ways Companies Waste Money in Social Media | Social Media Today, points out:

“Facebook is starting to double-tax you to reach your own fans. According to the NY Observer,

‘Facebook acknowledged it as recently as last week: messages now reach, on average, just 15 percent of an account’s fans. In a wonderful coincidence, Facebook has rolled out a solution for this problem: Pay them for better access.'”

You promote your Facebook and Twitter accounts — why?

Please don’t answer: “so that we get Likes and Followers.”

Likes, and Followers, nice as they are, do very little for your bottom line. Yes, they do provide you with some social media proof, but basically you’re just giving your leads away.

You’re giving them to Facebook and Twitter.

I’m sure you don’t want to spend thousands of dollars promoting social media companies, especially since they’ll charge you for promotions you do on their sites.

Why not develop an email list, so that you can collect all those wonderful leads, and promote to them over and over again? For free.

Email marketing works

I convinced my clients to stop doing favors for Facebook and Twitter, and focus on their own email list. Of course, you can still promote your social media accounts, but when you do, understand that you’re giving your leads away.

You have no control over the policies of those sites. Giant social media companies have their own agenda. If you’re going to send traffic to social media sites, make sure that you get some benefits, beyond Likes and Followers.

There are always exceptions…

Every rule has exceptions. If you don’t have any other “home” online — you don’t have a website or blog — then by all means set up a Facebook page or Google+ page for your service, or self-published book, or whatever else it is that you’re promoting.

By all means send your traffic to your page… as well as creating your own email list.

One of my writing students is self-publishing under a couple of pseudonyms. He’s set up a Facebook page for each book, and a mailing list too. I’d tell you the names of his books, but he’d kill me if I shared his pen names.  When last we spoke, he’s seeing nice increases in sales, as his mailing list grows.

Need help turning Likes and Followers into leads?

CRM Is Now Social: Listen First

Do you care about your customers?

Yes, every company pays lip service to customer relationship management. Sadly, your customers, who spend ten minutes negotiating your voice mail system, then 30 minutes being bounced around from rep to rep after that, have no reason to believe you.

If nothing else, social media gives your customers a way to vent. Are you listening?

Listening is more important than pitching on social media, as this article,

How Social Media Is Changing CRM – Businessweek, points out:

“If you’ve been pondering how best to use CRM in your business, you may want to begin with where it’s headed (two-way communication) rather than where it has been (one-way messaging). Start by listening rather than talking and responding rather than pitching.”

Getting started with social media

There are several useful Social CRM applications, but if you’re just starting out, you don’t need them.

Create some simple researches for your company and product names, and see what people are saying. Of course, you need to respond, too.

Check your social media searches at least once a day.

After a couple of weeks of this, you’ll be ready to create your own social media strategy for CRM.