How much is free publicity worth to you? Most businesses would kill for a good media story. However, “the media” is no longer what it used to be, and it’s no longer the only game in town. Social media influencers, with thousands of people in their networks, can give you a public relations boost – and with little effort for you.
SmartCompany reports that the 1888 Hotel in Sydney gives anyone with over 10,000 Instagram followers a free night’s stay. Worthwhile for the hotel, because Instagram influencers will post images of their stay. (They’d be churlish if they didn’t.)
If you’re trying to build your social media networks with Likes (Facebook), +1s (Google+) and Mentions (Twitter), you can get in on the “don’t pay me, like me” trend too.
Decide what you’ll offer in exchange for your social media share, and you’re good to go.
Pay With a Tweet (free)
Pay With a Tweet is one of the most popular social-share payment options. It’s simple to use. Just choose whether you’d like to be paid with a tweet or a Facebook post, upload your goodie or coupon download URL, and get your code.
Cloud:flood is similar to Pay With A Tweet. However, in this case, your aim is traffic to a landing page, in addition to the social shares.
Pay With a Like (commercial WordPress plugin, $19)
Simply allow visitors to exchange a Like, +1 or Tweet for post content, videos, a free download, a coupon code or pretty much anything you want.
Then, by clicking Like, they’ll promote your site to their friends, followers and colleagues… who may also want to pay with a like.
Contact influencers directly (yes, bribe them)
Programs like Pay With a Tweet, Cloud:flood and Pay With a Like are great for small businesses, because they’re set-and-forget. There’s another option you can consider: contacting influencers directly, and giving them something for which they’ll pay with social shares, or similar.
This is a little more time-intensive than the automatic options, but depending on your business, can be well worth the effort.
Marc Ecko gives you 10 Rules for Getting “Influencer” Attention in an excellent post on Tim Ferriss’s blog. He says:
What if Kim Kardashian tweets about you?
What if Hugh Jackman wears your custom shirts on the red carpet?
What if a top blogger includes you in a top–10 list?
What if you got a mention on The Office or another primetime show?
Returning to our question, how much is free publicity worth to you? Think about it, and start getting paid in tweets and Likes, with social shares.