Social Media Helpers: Take Control of Your Social Life


Love it or hate it, social media marketing is here to stay. It’s part of business life, but who has time to monitor Twitter and/ or Facebook for hours a day?

Relax. You can make the most of every minute you do find, by using some simple tools. Two of my favorites are Buffer and SocialOomph.

Buffer: Be there, even when you aren’t


You grit your teeth, and decide you’re going to DO social media, even if it kills you. So you create ten tweets, one after another, and post them all.

Commendable, and kudos to you for making the effort, but wouldn’t it be wonderful if you could spread your tweets out throughout the day?

Buffer lets you do that, and much more. I’m a fan. Buffer lets me schedule tweets, so I don’t feel guilty about not tweeting consistently.

SocialOomph: Take control of social media


SocialOomph comes in two versions, free and professional. The free version gets you started scheduling your tweets (no more guilt!), and tracking keywords.

The professional version has a huge number of features. I like the ability to schedule and publish blog posts, and integrate your blog and social media updates. That’s definitely on my To Do list; it will save me time every day.

There are many tools to help you to take care of your social media life. Buffer and SocialOomph are my favorites, they save me time, and eliminate guilt about what I “should” be doing on social media.

Twitter for Marketers: Two Essential Elements You Need

Twitter bio

Are you marketing on Twitter? The good news is that Twitter is easy to use; you can delegate tweeting to a staffer and go about your business. The bad news is that Twitter will be woefully ineffective if you don’t pay attention to your setup.

To set up Twitter effectively, you need to devote thought to your Twitter bio, and to your landing page.

Your bio is your calling card, or elevator speech. It should be friendly, creative, and professional.

Your landing page is the clickable link on your Profile.

Who Are You? Your Bio in 160 Characters

Your bio is that snippet of information Twitter displays on your Profile page. You have just 160 characters to entice followers. It’s easy to set up, just go to Twitter Settings, and click on the Profile tab.

Your bio describes your business, telling people who you are. Remember to add a couple of keywords, because profiles are searchable, but don’t go overboard. This is social media marketing, with the emphasis on “social.”

You can change your Profile at any time, so if you’re running a special offer, or are launching a product, revise your bio. Don’t forget to change it again once the special event is over.

Twitter Landing Page: Get Them Where You Want Them

On the Settings/ Profile tab, you’ll notice that you can add the URL of your website, or blog.

While initially you can simply add your website address, create a special Twitter landing page as soon as you can, then add that landing page URL to your Profile.

Yes, create a new webpage, just for your Twitter leads. You’re acknowledging them, rather than tossing them directly to a promotional page, or even worse to your home page.

Here’s why you should create a special landing page:

* To warm up your leads.

Your Twitter leads are cold; they’re unengaged. Yes, there are ways you can warm them up by running special social media promotions. However, primarily you’ll want to give them added information on the page, to introduce yourself to them.

In addition, give them a reason to click through to your website. For example, a special coupon.

* To get more clicks.

This is your chance to get clicks through to your primary website.

Think about who these visitors might be, and send them to appropriate informational pages on your website.

For example, you might group visitors into: those who are completely new to your business, people who are considering buying from you, and people who’ve already made a purchase.

Give each group a special area on your landing page, and then funnel them through to your website.

Marketing on Twitter is fun. It can be profitable too. Ensure your success by creating both an engaging bio, and a powerful landing page.

Does your social media marketing depend on Twitter?

Over the past couple of days, Twitter’s been down most times I’ve tried to use the service.

Others are frustrated too:

Twitter: Something Is Technically Wrong reports:

“I’ve mostly stopped bothering to post when Twitter is down like it is now and like it was yesterday (honestly, it’s news when they keep the site live for 24 hours at this point). But, seriously, they need to get their act together. It’s past embarrassing.”

If you’ve dived into social media marketing (SMM), perhaps it’s time to start looking for Twitter alternatives, but of the alternatives I’ve tried, they suffer from as much downtime as Twitter does.

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[tags]social media marketing,Twitter,SMM[/tags]

Social Media Marketing – get daily tips and info

What’s “social media marketing”?

Wikipedia says:

Social media marketing (SMM) is a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networks such as MySpace, Facebook, Bebo, BOOMj, YouTube, Dailymotion, Hi5,, social web applications (webapps) such as reddit, Digg, Stumbleupon, Flickr, iLike, Wikipedia, Squidoo,, Twitter, Eventful, ePinions, Shopit and others as well as within 3D virtual worlds such as Second Life, ActiveWorlds, Moove and

The goals of each SMM program or campaign will differ for every business or organization, however most will involve some form of building an idea or brand awareness, increasing visibility, encouraging brand feedback and dialogue as well as to possibly sell a product or service. SMM may also include online reputation management.

If you’ve been filing SMM under – “Web 2.0 junk that’s a total and complete waste of time”, you may want to have another look.

Especially at this site mentioned in Larry Chase’s Search Engine for Marketers – Social Media Marketing Resource Center:

Social Media Today is a moderated community for social media bloggers, marketers, PR and media professionals. You can browse through the copious, informative content to get up to speed on the social media marketing phenomenon. However, as fitting for a social media marketing website, you are encouraged to create a profile, tell everyone about yourself, rate posts and even blog directly within this blog.”

You may just change your mind about SMM after you browse through this site. However, a word of warning – set some marketing goals before you get too involved in any form of SMM. Don’t let the “social” aspect take over – it can be a huge time sink, as you might expect.

[tags]social media marketing,marketing,blog,SMM[/tags]