Slideshare Trick: Your Deck As a Gif

Kindle Fiction: Write Hot-Selling Short Stories

If you use Slideshare, you may like this clever trick: Gifdeck turns your decks into gifs. Just go to Slideshare and get the URL for your deck, and paste it into Gifdeck. Within a few seconds, it’s created a gif for you.

You can add the gif anywhere you’d like — into a blog post, or into Twitter, or even into an email message.

It’s an easy way to get more mileage out of your presentations.

Oh — here’s the real presentation. The gif is too fast to read. However, it does get attention. It’s a way of pepping up your social media content very simply.

, and on Twitter: @angee.

You can find Angela on Pinterest, and on YouTube, too.

Blogging In A Wasteland? 6 Quick Tips To Get Targeted Traffic

Blogging: 6 Quick Tips To Get Targeted Traffic

When your blog gets little to no traffic, you can feel as if you’re in a wasteland, talking to yourself.

You know you need content, so you’re working hard. On the other hand, perhaps you already have lots of great content, but Google’s slapped you silly. Result – a trickle of traffic, on a good day.

You’re close to giving up.

Please don’t. You can get free, targeted traffic, and will fall in love with your blog all over again. Let’s look at six quick tips to get traffic.

1. Get social media buttons (obvious, and essential)

Do you have social media sharing buttons on your site? It’s easy to overlook this. Make sure that they appear on every page of your website, especially on your blog.

Shareaholic offers publisher tools, including share buttons, and tracked eight of the most popular social media platforms to see which were driving traffic:

Facebook, Pinterest and Twitter are dominating. These three social media power players collectively accounted for 15.22% of overall traffic last month. Given their community and share-friendly nature, it’s no surprise that they top the list in traffic referrals and have grown more than 54% each in share of overall visits.

2. Get easy inbound links: polish up your social media profiles

You can’t be active on every social media platform which might drive traffic. Choose two, and polish up your profiles on those sites.

I’m most active on Twitter, and Google+, so I keep those profiles updated.

Even if you’re not active on Google+, it’s a good idea to polish your profile there. You get a special section in your profile called Links. Make sure you link out to your online properties there, and if you contribute in any way to other sites, add the links to the “Contributor to” area. This helps Google to identify you across the Web.

3. Get busy reviewing on Amazon

I had a real “duh!” moment when I read this tip from Jennifer Bourn:

You can use your Amazon reviews as a sort of satellite blog, a place to offer your insights, intelligence, and helpful advice to consumers trying to find the right book or product. This is an opportunity for you to be helpful, to be visible to a new audience, and to be positioned as an expert, all at the same time.

I’ve never considered reviewing on Amazon, preferring my own websites. I just changed my preferences. :-)

4. Get moving with YouTube

Did you know that one BILLION unique users visit YouTube every month? Yep, you read that right: one billion.

You may not see yourself becoming a YouTube personality, but you can post short tutorial videos there, as well as videos related to your products and services.

Hunt up the presentations hiding on your hard drive, and post them to YouTube.

If you have a Windows computer, download and install Windows Live Movie Maker.

On a Mac? Keynote will send your presentations to YouTube too.

5. Get going on Slideshare

Did you know that Slideshare is a search superstar?

CMI suggests:

Since a strong search presence is a huge boost for content marketing, SlideShare could be just what your brand needs for more successful content marketing. Think of SlideShare’s link juice as rocket fuel for the content you post on the platform. All you need to start borrowing some of the professional network’s clout is a coordinated plan.

Slideshare is one of the top 150 online destinations, so start creating presentations for some of that traffic.

6. Get active in online communities

With hundreds of thousands of online communities, you’ll find at least one community where you can get active.

Start by getting to know the community, and fill out your profile – this gives you an inbound link to your site.

Then, ask questions, and join in the discussions. You can share your knowledge,and learn from others too. Of course, you won’t spam. However, do create a signature file (most forums allow and encourage this.) Your signature gives you another link.

Is your blog driving you crazy? Get help.

, and on Twitter: @angee

Hot Marketing Reads: November 11, 2013

Here are some great reads which caught my eye today. Discover: a brilliant way to add Slideshare to SEO content strategy; a plethora (lovely word ;-) of social media management tools; lots of great tools to get ideas for content; blog post templates; and some “rules” of content marketing.

SEO: 6 Steps for Successful Content Marketing Using SlideShare’s Secret Search Sauce (CMI).

Are you making the most of Slideshare? It’s one of the top 150 most-visited websites in the world, and you can get a share of that traffic. This article gives you an entire strategy for making the most of Slideshare.

This is something I need to do for myself, as well as for my clients. I love Haiku Deck and Bunkr. I’ll definitely be creating a couple of presentations just for Slideshare this week.

Social Media: 46 Experts Share Their Top Social Media Management Tools (BloggingWizard).

If you’ve been avoiding social media, give up the thought that you can keep your head in the sand. It’s time to front up on social. 46 social media experts share their top tools. You’re sure to find several tools which will help you to make the most of social marketing opportunities.

15 Free Tools for Instant Content Ideas (and 2 Paid Ones) (Raven)

Looking for content ideas? The content-creation To Do list never ends. Some great ideas here.

Hmmm… Play the audio file link in the first paragraph. The word I said aloud was “camera.”  What word did you think of? (It’s a lesson in how word association helps you with creating content.)

A Blog Post to Help You Write Blog Posts, plus 5 Free Blogging Templates (hubspot)

Hate writing, but need to blog anyway? Sometimes you can’t get out of it. This article teaches you how to create a How To post, step by step. There’s some templates you’ll find useful too.

Infographic: Findability – 21 New Rules of Content Marketing (Marketing Tech Blog)

I hate rules for anything, but these aren’t so much rules, as common sense advice for your content marketing. I love #16, “stop buying content from the bargain bin.”

, and on Twitter: @angee

Refurbish Your Presentations for Traffic and Sales

Want to get more traffic? Who doesn’t?

I’ve been investigating the presentation-sharing site Slideshare, and I’m very happy with the results.

Although I haven’t been featured on the home page, as this article, 7 Ways to Optimize Your SlideShare Presentations for More Traffic & Leads, points out, getting home page exposure would be wonderful:

“Your presentation has the potential of getting featured on the SlideShare homepage, and your title slide is the first thing SlideShare users will see if it does, so you want to maximize its potential for garnering lots of clicks. And you’ll never get clicks if that first slide doesn’t capture visitors’ attention, so be sure to treat your title slide like you would an enticing video thumbnail on YouTube. “

Read the entire article — it has lots of great advice.

So, how do you get started using your presentations for traffic and sales?

Here are the steps.

1. Decide what you want to promote

You can promote anything you choose — a product, a website, an ebook, one of your clients, your blog…

Slideshare Traffic

A presentation to promote Writing Genii

2. Choose your keywords

Sooner or later, everything on the Web comes down to keywords. :-) Choose between five and ten keywords which will bring viewers to your presentation.

3. Write a list of slide titles for your presentation

I like to have somewhere between 10 and 15 slides for an online presentation. I’ve created some for clients which had 50 slides. Be guided by the needs of the project. You don’t need to go overboard. Some slide desks on Slideshare only have a single slide — but that’s a little on the skimpy side.

Tip: keep it simple.

Each slide should contain just the headline. You can add a sentence or two, or some bullet points. However you’ll see that the most successful slide decks have mainly just headlines, and images.
So where do you get those images?

4. Source the images for your slides

You can’t use copyrighted images, and most of the images you find online are copyrighted. Restrict yourself to image download sites which are either commercial, or which offer Creative Commons images. Creative Commons images are free for you to use, with an attribution. However, always check the usage rights of an image you source.

5. Create!

Create your slide deck, and post it.

All done… :-)

Web Content Creator: Dominate the Web

SEO Content Mastery

Content beyond SEO: write it, and turn your words into cash… While Search Engine Optimization (SEO) is important — the search engines are indexing scripts after all — companies and publications are looking to social media, and rich content, to get traffic.

They need writers who are up to speed on these topics. So savvy Web writers are becoming content creators. They’re creating Facebook and Google+ pages, Twitter campaigns, writing video scripts, writing local content, and much more.

Check it out now.