Ebook Covers: Design Secrets for Self Publishers

8 cover design secrets publishers use to manipulate readers into buying books

Whether you’re creating ebook covers yourself, or hire them done, you need to know what you’re trying to achieve, and why you’re trying to achieve it. As Derek Murphy points out in his article, make your cover clever (nonfiction) or emotional (fiction.)

Self publishers don’t need to do it all, but we function as ringmasters in our own little publishing circus. Cover images attract attention to our books, and with any luck at all, readers too.

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They (Probably) Won’t Steal Your Secrets

Buffer values
The company Buffer values transparency: see the complete slide deck below

What’s your secret? Every business has secrets. These days however, rather than keeping them locked in the vault, you may want to share them.

TNW shared this:

“There are two rules to success:

Never tell everything you know.”

Roger H. Lincoln

Does that apply today?

Some companies are wary of sharing too much information, particularly with their writers. We could go trotting off to their competitors, runs the theory, and SELL their secrets.

Um… no. You’re giving us credit for an entrepreneurial spirit we don’t have. We don’t care about your secrets. We just want to do a good job of the piece of writing we’re creating for you. Pinky swear.

Writers are paranoid too. It’s a struggle to convince some of my writing students to blog, or to send detailed queries to magazines and websites. They think someone will steal their ideas.

What if you shared some of your secrets? What would happen?

Share more

I admire Buffer, a social media company which has a culture of transparency:

People don’t mind going public with their sleep habits?

No, and that might be because we’ve been unusually open in other ways. For example, something that was definitely very scary for us to do was make all salaries public within the company. We created a formula for how salaries are calculated and added it to our Wiki page for everyone on the team to see.

(See the slide deck on Buffer’s culture below.)

We share with our friends. So, if you share more, you’ll make more friends.