Market Your Ebooks To Get Out Of Keyword Hell

Market Your Ebooks To Get Out Of Keyword Hell

Authors complain about marketing, but it’s necessary, otherwise you won’t make sales. There are endless ways to market your ebooks.

Sadly if you’re relying on tags and keywords to make your ebooks discoverable, you’ll hit a snag. Some authors on Amazon cram their titles with a dozen keywords, so your book is pushed back ten or 30 pages deep in the search results.

Authors have complained about keyword-cramming for years. Sooner or later Amazon will conduct a purge. In the meantime, do some easy promotions yourself. It’s not difficult, and it needn’t take much time.

The process I share in Ebook Dominance works. And yes, it takes just 15 minutes a day. Be consistent; do a little each day. You’ll start selling, and then you’ll sell more.

What if you can’t spend 15 minutes a day?

For most of my pen names I can’t spend 15 minutes a day either. I’d be lucky to spend 30 minutes a month promoting most of them.

There’s a solution — your readers’ list.

The marketing key: your readers’ list

As soon as I set up a new pen name, I set up a readers’ mailing list for that name. I add the signup code to a page on Facebook, or on a blog. Then I add the signup page’s URL to the back matter of each ebook under that pen name.

Try this simple strategy yourself.

You’ll slowly get subscribers. To build subscribers quickly, make an ebook free, and then promote it on one of the many “free ebooks” promotional websites. Or run some Facebook ads.

Be patient: everything you do counts, it’s cumulative

I discuss consistency in Ebook Dominance . Keep up your marketing chores. You’ll see results.

The other day I burst out laughing when I read a gleeful email message from a student. She forwarded her message of her pending payment from Amazon, and told me how much the payment was. The sum made me blink. I laughed because this was student who “hated” marketing. Her message ended with: “you were right! I’m glad I didn’t quit.”

Don’t you quit either. Market your ebooks. It doesn’t take much effort.

Ebook Dominance: sell more copies of your ebooks, every day

Ebook Dominance: Market and SELL Your Ebooks In Just 15 Minutes A Day

Discover the marketing secrets of bestselling authors — you can market in minutes, from the comfort of your sofa…

How would you feel if your sales doubled, then tripled — and then YOU hit the Kindle hot sellers’ lists?

Ebook Dominance helps you to turbocharge your marketing, and sell more ebooks today.

, on Twitter: @angee, and find Angela on Pinterest, too.

How to profit from your writing: online store.

Hate Pinterest’s Search? Go Look!

Hate Pinterest's Search? Go Look!

If you hated Pinterest’s Search function, go and check it out. It’s a lot better. Search now has tags. I first became aware of this when I posted a pin, and Pinterest kindly guided me around all the improvements. The other interface changes seem cosmetic, but Search is a big deal.

Pinterest Search: much improved

When you type a search term into the search query box, Pinterest pops up suggestions in a slider. I typed “novel writing”. My query became tags; more tags appeared, in a slider. When you click on a tag in the slider, it’s added to the search query, to narrow your search.

For my query, the site offered these tags on the slider: process, ideas, projects, prompts, romance, and an arrow, offering even more tags.

My first thought, as it surely will be yours too, if you create content: “Oh wow! Keywords.” When you keep clicking the arrow, you get more and more keyword terms.

If you create content, Pinterest search is for you

Let’s say you have a skin care website; you’re selling products, or services. Type “skin care” into the Search query field, and here’s what you get.

Pinterest search skin care

Keep clicking the arrow, and you’ll get lots more keywords. Very nifty. It’s a content creator’s dream, especially if you’re a visually inclined marketer or writer.

With tags, you can ensure that your boards are easy to find

There’s another use for the tags/ keywords. You can see which tags come up, and edit your boards so that they’re easier to find. This can a trade-off. You may have some board titles which are witty, or creative, that you don’t want to change. That’s OK. Use the most popular tags in your pins.

I love the new Search; it will make Pinterest much easier to use, going forward. If you haven’t checked it out, go and look.
, and on Twitter: @angee.

You can find Angela on Pinterest, and on YouTube, too.

Content Creator? Make Sense Of Google AuthorRank – New, Free Tool

Content Creator? Make Sense Of Author Rank – New, Free Tool

If you’re a content creator, you’re aware of Google’s AuthorRank. It’s a way to build your authority online. To assess your “authority,” do a Google search for a piece of content you’ve written. If your image pops up next to your content in the results, you’ve got authority, in Google’s eyes.

All you need to do to get the magic image is join Google+, then associate your name with your content.

There’s a lot of discussion about whether or not Google takes AuthorRank into account in its search algorithm. And if it doesn’t yet, will it take it into account in the future.

In a sense, it doesn’t matter. As Mark Traphagen says:

I’m convinced that if you’ve properly set up Google Authorship; and you’re creating memorable, well-targeted, authoritative content; and you’re building effective networks of fans and key influencer relationships to help spread it, you’re well in position for whenever “AuthorRank” comes calling.”

Got AuthorRank? Find out with this free tool.

Virante has created a free Author Rank tool, currently in beta. You can use the tool to discover how you, and your content, appear to Google. Here’s Virante’s Author Rank Tool FAQ to help if you have questions.

Just enter your Google+ account ID, and click GO. You’ll need to wait a couple of minutes to get the results. Be sure to save the page.

In a month or two, you can use the tool again, after you’ve created more content. As the tool’s page says: “The easiest way to increase one’s AuthorRank is to write better content on better sites.”

I tried it. I love the “themes” at the bottom of the stats.

Here are mine:

Themes

Computers/E-Books: 3

Business/Marketing_and_Advertising/Internet_Marketing: 2.53

Arts/Writers_Resources: 5.5

Arts/Literature/Horror: 4.45

That’s how Google sees me, according to the tool. To be seen as an authority on those topics, or on others, I’ll need to produce more good content in the areas in which I want to boost my authority.

Is the tool accurate? Who knows. It doesn’t really matter, because Google hasn’t said that it takes AuthorRank into account in its rankings. However, the tool does give you a sense of how you appear to Google, and that’s extremely valuable.

, and on Twitter: @angee

Google and SEO: “Social Signals are For the Long Haul”

“There is no longer any value in serving up generic or commodity information. With Hummingbird and semantic search, Google is getting better at using machine learning to understand the world’s knowledge base. The main reason for Google Search to exist, from Google’s point of view, is for people to be exposed to AdWords ads, the source of most of Google’s income.”

From Matt Cutts at Pubcon 2013: Authorship, Authority and the Future of Search.