Google, Oh Google: 10 Tips to Top Rankings

Ten Tips to the Top of Google

I enjoyed this article because not only are the tips practical, they’re doable for most people. Of course, only Google knows whether you’ll hit the top. :-)

TIps include:

* Focus on marketing basics;

* Consider your website’s structure;

* Build a digital footprint — be everywhere;

* Consider how your site will be viewed: multiple screens…



Everywhere You Want It: Live Your Life With Evernote


It’s no secret I’m a huge Evernote fan. I adore it because it means that no matter where I am, I’ve got my stuff with me. Everything that’s important to me — client data, current projects — lives in Evernote.

I’m always looking for new ways to use it. Here’s a way that’s new to me — outreach. I especially liked this idea, Track Link Building Outreach like a Boss with Evernote | Search Engine People | Toronto:

“You can easily use your notebook data to infer what your success rate is at different stages of the workflow. For example, if I had 10 leads in Pitched, and 10 leads spread out between Writing, Submitted, and Published, my success rate for lead pitching was 50%. The math-savvy marketer should find it easy to calculate a whole ton of other data from this.”

Very nifty indeed. Makes my use of spreadsheets (which I hate) obsolete.

Getting handwritten notes into Evernote

I think better with a pen in my hand, so I scribble on anything handy when I want to think, or just need to make a quick note.

Livescribe is handy for getting some of this material into Evernote. I’ve got the Echo pen, which means I need to sync manually, but it’s brilliant.

For those times I’m scribbling onto sticky notes or index cards rather than Livescribe paper, I snap a picture of the notes with my phone.

That works. However, this may work better — CamNote:

This allows the use of Evernote’s OCR to convert my handwritten notes to digital text in the background, making all CamNote notes searchable by Evernote. In the example below a search for the term “CamNote” instantly returns the appropriate note as highlighted.

CamNote for iOS is free, BTW.

Web Content Meta Data: Search Engines Are Dumb

Search engines are dumb — they’re scripts. Yes, the scripts are written by very smart people, but the scripts themselves can’t think.

A webpage’s meta data: the Title, Description and Keyword tags, govern what a search engine “thinks” about a webpage, and determine how it will be indexed. Therefore, they’re important.

When I’m teaching Web writing, I get all excited about meta data, because it’s something you can control. Write a webpage, and write the tags. Or write the tags FIRST, and then write the page.

I’m fond of the Description tag; it’s a free Google ad.

This article, How the Meta Description Tag Affects Google Rankings | StepForth Web Marketing Inc., gives an excellent overview of the Description tag:

“The clearer your Meta Description describes the content and purpose of a given page, the better chance you have of keeping a searcher on your page when they get to it. Now based on what I believe above, if the searcher stays on the page instead of going back to Google immediately (or quickly) your site’s page will have a better chance of at least maintaining the ranking it has or improving it.”

Write the meta data first

Web content, just for the sake of content, is useless. Before you write any content therefore, think about WHY you’re creating the content. What goals do you hope to achieve? Write down your goals for the content.

When I create Web content for a client, we discuss what the clients wants. The answer to: “What response do you want?” is vital. I write down whatever the client says, and try to boil it down into a sentence. I write the sentence on a sticky note, so that I can see it while I write.

Once you know what you want to achieve, work out how you’ll achieve it. Content doesn’t exist in isolation. You need an integrated campaign. Once you’ve planned that, and are ready to write your webpages, write the meta data for each page FIRST.

Each Page Description is an outline for that page.

Another tip: keep records, and track your content. Remember the Three Month Rule.

Search engines are dumb. Be smart, and pay attention to the meta data.