Keywords, And More Keywords: Google’s Fun, Free Keyword Tools

Web content is all about the words — keywords. The search engines index them or they don’t… If they don’t, you’re in big trouble.

If you’re not sure where to get started with keywords, let’s look at some free tools.

Google’s Keyword Tool

Google Keywords Tool

Google’s venerable AdWords tool is a great place to start.

Tip: if you have an account, make sure you log in; it saves you bothering with the captcha, and has some excellent utilities.

Google Trends Timeline

Google Trends

See what people searched for over time — “hot trends” is very useful, this shows you the most popular search terms over 24 hours. Currently, “Felix Baumgartner” is the top search, with over a million searches.

Yes, Baumgartner’s a daredevil, and a very brave man. He’s also a marketing opportunity, as this article points out:

But while the stunt is a rallying cry for science, it’s also proved to be a huge marketing opportunity – and not just for the expensive watch strapped to Baumgartner’s wrist.

Energy drink Red Bull has sponsored the entire event, from Baumgartner’s training all the way through the skydive itself – complete with branding on the parachute.

Tip: there’s a BIG lesson for you in this. If you can tie your content to a hot trend, you’ll get lots of traffic. Be careful with this strategy. It works, and it’s powerful, but it can also lead to a lot of useless traffic if you’re not careful.

Google Suggest

To use Suggest, just go to Google, and start typing. Google offers you ideas of what you may want, depending on what you’ve typed.

Google Suggest

You can use suggest in various ways.

Tip: choose a keyword, and then work your way through the alphabet for your next word.

For example, if your chosen keyword is “keyword”, type “keyword a…” etc.

So there you have three of Google’s free and fun keyword tools. There are more; these will get you started.

Instant Publishing and Marketing: Take Advantage of It

Instant Communication

Everything’s instant these days. You can get in touch with your market immediately.

As David Meerman Scott says in Web Ink Now: How Content Works:

“Instant: When Google started indexing content for Google Search in real-time, it transformed how information is found. For example, this blog post was indexed by Google the second I posted it.”

Think about that for a moment.

You can publish something right now on social media, and get a response. Of course, it’s a double-edged sword. You need to be careful about what you say, do, and share. Most importantly, you need to be aware of what’s being said about your business.

There’s immense power freely available to you NOW, and few businesses are taking as much advantage of it as they could.

Image credit