Hate writing? Me too, at times, even though it’s what I do. Whenever I don’t want to write, I check to see if I have a plan for what I want to accomplish with that piece of writing. Usually, that’s the problem: I don’t have a plan which is easy to execute. Similarly, when my content marketing clients have challenges, the first thing we look at is their plan.
CMI created a good one page content marketing strategy plan you can check out. Create your objectives, goals, and strategies, then create your plans for your content.
With your plans in place, let’s look at some tips for success for SIMPLE content marketing. Suggestion: keep your plans simple until you have feedback. Then you can adjust your plans.
1. Promote your content: online and offline
With some 30 million pieces of content flowing onto the Web each day, the days when you could publish a blog post and sit back and relax, are long gone. Luckily content’s easy to promote. We’ll look at ways to promote content in another blog post.
Make your own list of how you’ll promote your content. Tackle easy methods first. Get staff to promote the content on their own social media accounts, and of course, promote it on social media yourself. Set up a page on Google+. If you have page on Facebook, expect to pay to promote your content there.
2. Get help: collaborate on content with suppliers, your industry, and even competitors
Broaden your reach for content. Discuss content with your suppliers. If you have an industry group, contact them and ask how they’re promoting your industry. If you know what advertising they’re doing, consider piggy-backing your content onto that.
Consider collaborating with your competitors too. There’s power in numbers. Today, your biggest challenge is getting traction and visibility. When you band together with others, their audience and your audience combine.
Collaboration can work to generate publicity too. Here’s an easy way. Make a friendly competition public, for the public good. Have a competition to see which company can raise most money for a worthy cause. Or raise money together. Either way, your collaboration can generate publicity.
3. Use keywords to find topics, and brainstorm (keywords still matter, sort of)
I know. The days of “keyword” content are over. However, keywords come in handy to help you to generate ideas for topics, because they show you searchers’ intentions. I’ve been using KWFinder for keywords.
4. “Content” can be anything you choose: keep it simple
Consider various forms of content. Keep thinking “simple.” It’s easy to get stuck developing complex ideas. Images on Instagram may work for you.
If you’re writing articles for your blog, consider using them to create videos on YouTube. Demonstrate your tips, if you’ve created a tips article, for example. Or demonstrate a feature of your product.
So there you have it. Keep your content marketing simple, and you’ll succeed.
Top Ten Content Marketing Mistakes — And Simple Ways To Fix Those Boo-Boos
Here’s a slide deck which covers easy fixes for the most common content marketing mistakes. Once you’ve got the mistakes fixed, you can develop a strategy which helps you to make content work for you.
Top Ten Content Marketing Mistakes – Created with Haiku Deck, presentation software that inspires
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