When did you last send out a press release?
Yes, I thought so. :-)
Although you’ll get more results from a series of press releases that you will from paid advertising, many businesses have NEVER sent out a press release.
You’re missing out – not only on building your brand, but also on sales.
MarketingSherpa has a great piece on developing press releases:
“Eight Steps to Creating a PR campaign
Announcing the birth of your company or a new product or service to the world for the first time might seem like a daunting task. It doesnâ€™t have to be. As with most things in life, the simpler it is, the better.
â€˜It shouldnâ€™t be a big scary thing,â€™ Epstein says. â€˜With some basic guidance â€¦ you can pretty much, for several months, take PR in-house and see some pretty good results.â€™”
Read it all, and don’t miss the “Three Pitfalls to avoid”.
It’s great advice.