Many websites were hurt by Google’s Penguin updates. Their traffic dropped.
One way to recover from Penguin is to create great Web content — for your customers. When you create for your customers, the search engines love the content too.
As this article, What Google’s Penguin Algorithm Means for Your Business, points out:
“Good content will never hurt you. Ever. If you have been on the receiving end of an algorithm update gone wrong, one of the best ways to get back in Google’s good graces is to feed it good, relevant content. How?
Have a blog and update it at least once a week.
Put out a press release once a month. Are you hosting an event in the community? Hiring someone new? Speaking at a conference? All of that is newsworthy.
Put out whitepapers. People love information. Tell them how you do things and share your expertise.”
Every business with a website, which wants to get organic traffic from the search engines, is a publisher now. The search engines are becoming picky: they want authoritative sites.
Over the past 12 months, the Web’s been undergoing a reality check. Indeed, the Web has grown up. Before 2012, large brands eyed the Web as a red-headed stepchild. The downturn in the global economy means that big brands — and everyone else — is eyeing the Web as something of a savior.
Your content is everywhere, not just on your site
If you wish, you can have a minimalist website, it doesn’t need to be crammed with content. However, you do need content. Somewhere. As The new rules of website design suggests:
If they like your business, they may opt in for up-to-date news and information from social media platforms like Facebook, Twitter and new platform, Pinterest, he adds.
Be aware that “minimalist” websites only work if you don’t care about organic search engine traffic. If your marketing is focused on paid advertising, perhaps you’re cavalier about your presence in the search engines. Maybe you’re a brand, and sites link to you anyway.
If that’s the case, you still need content. Somewhere — whether it’s on Facebook, on Twitter, or on Google+. Creating Web content for your business is a necessity. If your business depends on Web traffic, it’s essential for your survival. Post-Penguin, Web content will build your business.