Easier Online Selling With Selz and PayPal

Easy Online Selling: Selz and PayPal

Looking for easy online selling? I wrote about Selz last year.

Selz intrigued me because I’ve been selling digital products online for a decade and a half, and I’m always looking for easier ways to do it. The faster and simpler you can make the sales process for your customers, the happier they are. And of course, the easier you can make it for yourself, the more business you can do.

Although I enjoyed Selz, I felt there should be a PayPal option, because customers ask for it. Now there is. Selz has developed a new PayPal app:

Selz’s PayPal Unlimited app makes it simpler for creatives and entrepreneurs to take their sales to the next level by offering the option of buying with PayPal within Selz platform.

It doesn’t get any easier than this…

Anyone who’s been selling online for a while knows that integrating a PayPal buying option into your shopping cart isn’t aways easy. So when I saw that Selz was offering PayPal I winced, and thought: “OK, brace yourself. This will be painful.”

I was thrilled to discover it’s painless. Not a worry in the world. You just turn PayPal on in your Settings, and you’re done. And it’s inexpensive.

You can use Selz for marketing, too

You’ve got a mailing list. You want subscribers. Selz can help:

Here is my theory on why the Selz widget led to more subscribers than the standard opt-in box. The sheer size difference of the Selz widget compared to the standard opt-in box, along with the use of the cover image of the ebook in the widget, makes it stand out.

Selz makes it easy to offer free downloads, and the widget stands out on any webpage, or in your blog’s sidebar.

If you’re dipping your toes into online selling, give Selz a try. Not only is it easy for you to implement, your customers will love it too.

, and on Twitter: @angee.

You can find Angela on Pinterest, too.

“Don’t Pay Me, Like Me”: Payment Via Social Shares

Payment Via Social Shares

How much is free publicity worth to you? Most businesses would kill for a good media story. However, “the media” is no longer what it used to be, and it’s no longer the only game in town. Social media influencers, with thousands of people in their networks, can give you a public relations boost – and with little effort for you.

SmartCompany reports that the 1888 Hotel in Sydney gives anyone with over 10,000 Instagram followers a free night’s stay. Worthwhile for the hotel, because Instagram influencers will post images of their stay. (They’d be churlish if they didn’t.)

If you’re trying to build your social media networks with Likes (Facebook), +1s (Google+) and Mentions (Twitter), you can get in on the “don’t pay me, like me” trend too.

Decide what you’ll offer in exchange for your social media share, and you’re good to go.

Pay With a Tweet (free)

Pay With a Tweet is one of the most popular social-share payment options. It’s simple to use. Just choose whether you’d like to be paid with a tweet or a Facebook post, upload your goodie or coupon download URL, and get your code.

Cloud:flood (free)

Cloud:flood is similar to Pay With A Tweet. However, in this case, your aim is traffic to a landing page, in addition to the social shares.

Pay With a Like (commercial WordPress plugin, $19)

From the site:

Simply allow visitors to exchange a Like, +1 or Tweet for post content, videos, a free download, a coupon code or pretty much anything you want.

Then, by clicking Like, they’ll promote your site to their friends, followers and colleagues… who may also want to pay with a like.

Contact influencers directly (yes, bribe them)

Programs like Pay With a Tweet, Cloud:flood and Pay With a Like are great for small businesses, because they’re set-and-forget. There’s another option you can consider: contacting influencers directly, and giving them something for which they’ll pay with social shares, or similar.

This is a little more time-intensive than the automatic options, but depending on your business, can be well worth the effort.

Marc Ecko gives you 10 Rules for Getting “Influencer” Attention in an excellent post on Tim Ferriss’s blog. He says:

What if Kim Kardashian tweets about you?

What if Hugh Jackman wears your custom shirts on the red carpet?

What if a top blogger includes you in a top–10 list?

What if you got a mention on The Office or another primetime show?

Returning to our question, how much is free publicity worth to you? Think about it, and start getting paid in tweets and Likes, with social shares.

, and on Twitter: @angee