Content Marketing Power: 3 Winning Strategies For Content in 2014

Content Marketing Power: 3 Winning Strategies For Content in 2014

Content marketing is the new advertising. Businesses place content on their own websites and share it on social media. They may also commission “sponsored content”, which is posted on high-traffic websites.

Here’s why. A recent study found that the cost of customer acquisition via content was 25 per cent of the cost of acquisition via paid search. In addition, content offers longevity for advertising; paid advertising stops when payment stops.

If you’re already creating content, you know there are challenges. Not only do you need to make time for creation, or pay for it, you also need to manage all your new creative assets. You’re now a publisher, with all that that entails.

Let’s look at how you can succeed with this new form of advertising, without going crazy.

1. Create Short and Long Term Marketing Goals.

Before you create a plan for creation and delivery, consider your overall business goals, as well as both short and long term marketing goals. Your goals form the basis of your strategies for 2014. Those over-arching business goals are the foundation of all your efforts.

You also need goals for the venues you’re using. If you know that most of your customers use Facebook for example, and you create material for Facebook, create goals too. Then track those goals carefully. If you discover that your followers don’t convert, you’ll need to rethink that strategy.

2. Be Aware That Outreach and Distribution is as Important as Your Content.

You’ve created your information assets such as articles, presentations, images, and videos, and they’re wonderful. But how do you get attention? This is a huge challenge. Google’s cycle of updates meant that many websites lost rankings and traffic.

You get attention by doing outreach, to bloggers, news media, and other websites. A clever marketer said recently that “social media is the new SEO”, and that seems accurate. Build up your social media profiles, so that you have an audience which will appreciate your material, and link to you.

Build relationships, so you can alert your network of contacts when you publish new material. Ask them to share your material on their social media sites. Naturally, you’ll do the same for them

Become a Thought Leader: Write a Book.

Write a book? I’m sure you feel that you have enough to do, without going to those lengths. Consider that in 2014, the competition for attention will be even more intense.

A book gives you authority and builds your brand. It doesn’t matter what kind of business you’re in, few of your competitors will write a book, or will even consider it. You’ll stand out from the crowd.

You can write a book, or get a ghostwriter to write it for you, and have paperback copies for sale in bookstores, and online, within weeks of completing it. You can have digital copies in ebook stores with 24 hours of completing your book.

So, there you have it. Three tips which will help you to take the reins of content marketing in 2014 without going crazy.

 

, and on Twitter: @angee

write a book book coaching

Everywhere You Want It: Live Your Life With Evernote

Evernote

It’s no secret I’m a huge Evernote fan. I adore it because it means that no matter where I am, I’ve got my stuff with me. Everything that’s important to me — client data, current projects — lives in Evernote.

I’m always looking for new ways to use it. Here’s a way that’s new to me — outreach. I especially liked this idea, Track Link Building Outreach like a Boss with Evernote | Search Engine People | Toronto:

“You can easily use your notebook data to infer what your success rate is at different stages of the workflow. For example, if I had 10 leads in Pitched, and 10 leads spread out between Writing, Submitted, and Published, my success rate for lead pitching was 50%. The math-savvy marketer should find it easy to calculate a whole ton of other data from this.”

Very nifty indeed. Makes my use of spreadsheets (which I hate) obsolete.

Getting handwritten notes into Evernote

I think better with a pen in my hand, so I scribble on anything handy when I want to think, or just need to make a quick note.

Livescribe is handy for getting some of this material into Evernote. I’ve got the Echo pen, which means I need to sync manually, but it’s brilliant.

For those times I’m scribbling onto sticky notes or index cards rather than Livescribe paper, I snap a picture of the notes with my phone.

That works. However, this may work better — CamNote:

This allows the use of Evernote’s OCR to convert my handwritten notes to digital text in the background, making all CamNote notes searchable by Evernote. In the example below a search for the term “CamNote” instantly returns the appropriate note as highlighted.

CamNote for iOS is free, BTW.