Content Marketing – Use Content to Sell

You’re running a business. You need to make sales. For many years, advertising helped you to make those sales. Unfortunately, conventional advertising is no longer as effective as it once was. You’re spending more, and making less income. It’s time you learned about content marketing.

What’s Content Marketing?

Many companies are shifting to content marketing. Traditional advertising, based on the interruption model, is no longer effective. Not only is the audience segmented widely, but the audience is no longer reacting in the way it used to.

Content marketing is simply marketing by using content. This content can be in the form on informational articles, entertaining videos, custom publishing of magazines, and blogs, or other forms of content.

How Can You Use It?

One of the major benefits of content marketing is that content, at least compared to traditional advertising, is very cheap to produce. This means that you can test content marketing in various ways, and select methods which produce the best results for you.

Start out by using content marketing to support traditional advertising you’re using. For example, if you’re running a radio or TV campaign, set up a website for it first. Create a blog, and build some social media marketing accounts. If you set up these forms of content before your campaign goes live, you’ll be able to test the results you’ve achieved.

Of course, you don’t have to wait until you’re launching a new campaign. If you don’t have a company blog, create one now. A blog is a form of content marketing, and it will allow you to test its effectiveness slowly, without investing a great deal of time and money.

What Results Can You Expect?

The results may surprise you. Of course it depends on the industry and you’re in, but some companies report that they’re achieving the results they want by spending only 20 per cent of what they’d usually expect to spend on traditional advertising.

Over the past ten years, the gradual shift to content marketing has begun. In the vanguard were companies which invested in blogging and other social media. Over the past couple of years, more and more companies are realizing the effectiveness of marketing using content. Perhaps it’s time you tested this new form of marketing too.

NEW – get quality articles from ContentBee

ContentBee offers you quality Web content from Angela Booth and her writing team. Angela has developed a team of writers to provide you with great Web content for your Web sites, ezines, newsletters, blogs, and also for article marketing (articles posted to directories as free advertising for your sites).

Order superb, well-written articles today. ContentBee provides articles for your sites and blogs, and promotional articles posted to article directories too.

Blog Marketing – Drive Traffic to Your Site Today

Want to drive traffic to your website, simply and easily and essentially for free? Consider how amazing it would be to make an impact on your customers in a way which would inspire trust… You could get direct feedback from them, find new customers, and make sales, just by communicating what you do in your business, day by day. A blog is a marketing tool which helps you to do that, and more.

Although blogs have been around for over a decade, they hit the mainstream in 2004, when “blog” became the Merriam-Webster Dictionary’s word of the year. Unfortunately, although many businesses are using blogging as a marketing strategy, most business owners are still uncomfortable with the idea of an “online journal”.

I encourage you never to think of your company’s blog as an online journal. Instead, think of it an online marketing machine. You’re marketing your business and products via instant publishing, to millions of people all over the world.

In short: blogging equals traffic to your website, and sales — if you do it correctly.

Here are a couple of tips which will help you to get up to speed.

1. Integrate Your Blog Directly Into Your Website

Your first step should be to decide on a publishing platform (WordPress is popular and is suitable as a Content Management System for many businesses.)

Once your blog’s up and running, use it to publish company news, and to answer reader questions.

As you continue to publish entries, each page is a new gateway to your site, on which your customers can find you. Ensure that you link to your primary site’s pages and products from your blog pages.

2. Share Your Company’s News

The instant publishing function of your company’s blog means that it’s ideal for sharing insights, news, tips and hints, and much more. You can share material like customer stories, and staff news.

Remember that each page is yet another gateway to your site, and will build your website’s traffic.

Blog marketing is a simple but powerful way to build traffic to your site, and help you accomplish your business’s goals. If you haven’t already created your blog, I encourage you to do it today.

Want to drive more traffic to your site? Let’s discuss ways in which you can use blog marketing for your business.

Web Marketing: 3 Copywriting Secrets You Must Know

Are you getting started in Web marketing? It can be highly profitable, even in the current economic climate, as many marketers are discovering. However, it’s different from other promotional strategies. Let’s look at three copywriting secrets you must know for success.

Web copywriting can not only increase traffic to your site, it will also increase conversions. Of course, your conversions are vital: traffic for the sake if it is useless.

By “conversions” we mean that when a site visitor reaches one of your site’s pages, he takes the action you want him to take, rather than clicking away immediately.

Here are your vital Web copywriting secrets.

1. Match Your Keywords to Your Positioning Statement

Take out your business’s positioning statement. If you don’t have one, create one right away. Your positioning statement includes: a statement of what your business is, who your target market is, (optionally) who your competitors are, and finally, what makes you different from your competition.

Now, brainstorm keywords. Brainstorming is important, before you use any keyword tools, because keyword tools only contain historical data. For any site, at least 50 per cent of traffic derives from unique searches.

Use this target market, and keyword information in your site’s content.

2. Copywriting Sells, but You Must Test

Testing is vital online, because you can waste a great deal of money on Pay Per Click and other advertising if you don’t. When you’re setting up a new site, or are adding content to an existing site, or are launching a new product or service, do some Pay Per Click advertising first, so you can discover the keywords which convert for you.

Then, once you’ve written your copy, test it and tweak it using Pay Per Click (PPC) to enhance your conversions.

3. Use Copywriting to Build Relationships

Finally, use Web copywriting to build relationships. You spend a lot of time and energy getting visitors to your site, so build the relationship with strategies like email marketing, and social media marketing.

Remember to write copy which is friendly, chatty and informal: the Web is a conversational medium.

Are you making all the sales you need? Get persuasive copy written by a top copywriter. I (Angela Booth) have been online for a couple of decades, and I’ve been writing copy for longer than that. Persuasion isn’t optional: it’s the difference between a business goldmine and survival. Get persuasive Web copywriting that works.

[tags]copywriting, web copywriting, marketing, online marketing, Web marketing, PPC, Web content[/tags]

Writing Web Articles Which Sell Products and Services

Are you writing Web articles to sell your products and services? Article marketing is a great way of promoting your business because the returns on your investment are greater than for any other form of advertising. Your articles stay online for years, and send traffic to your site for years.

However although your articles are advertising, they shouldn’t be perceived as advertising. Your customers should look on your articles as useful information you’re giving them to help them to make purchasing decisions, and for general educational purposes.

Here are four steps to writing Web articles which sell.

1. Who’s the Audience?

When you write an article, you’re providing information to your audience. So before you write, think about your audience. Who are they?

The easiest way to discover who your audience is is to check your Web site referrer logs. The search terms which brought your customers to your site will tell you who they are.

You can also create a simple poll to learn more about who your customers are. Offer a reward for completing the poll and keep the poll short.

2. What Does the Audience Need Help With?

When you know who your customers are, it’s time to think about what they need help with. Occasionally this is obvious; you’ll know by the enquiries you get and by the questions your support staff is asked.

But don’t wait to be asked about a particular product. Develop an educational campaign for each product and service which you offer. Providing education and instruction will cut down on the number of returns you get, and also on the number of support queries. Writing article is a perfect way to educate your customers.

3. Information Which Sells

Your customers buy a product because they want the benefits a product gives them. So if you can educate your customers about your products’ benefits with articles, you’ll sell more.

Some of the benefits of your products won’t be immediately obvious. Think about your products in terms of somebody who is completely new to them. You may know why your product costs more than competing products, but your customers don’t know. Educate them via articles.

4. the Resource Box Is an Advertisement

After you’ve given free information in your articles, the “resource box” or “bio” at the end of the article is your chance to promote your product or service. Use the bio in exactly the same way you’d use a classified ad or other advertisement. Spend time crafting each resource box carefully, it’s your chance to sell your customers.

DIY Copywriting – the Secret to Big Sales Every Day

Copywriting has been called the secret of business success, and it’s no exaggeration. Expert copywriting can double and triple your profits within a year.

However, top copywriters are expensive. Worse, they’re always booked well in advance.

What if you could do your own copywriting? You can become an expert copywriter with Angela Booth’s “Copywriting Master Class – Ten Weeks to Copywriting Genius” – the class takes you from beginner to copywriting pro.

Do your own copywriting: sell more. Discover the communications’ secrets of the top copywriters. At the end of the class, not only can you do your own copywriting, you can also sell your copywriting services to others.

Enroll in “Copywriting Master Class – Ten Weeks to Copywriting Genius” now.

[tags]writing articles, article marketing, marketing, online marketing[/tags]