Selz: Online Selling Made Easy, Even for Digital Downloads

Selz: Selling online made simple
Selz: Selling online made simple

Want to sell stuff online? You have lots of options, starting with big sites like Amazon and eBay. You can sell single items there, and set up a store. The challenge with large sites is that they have rigid requirements, and also have fees which mount up.

You can also sell from your own website. But setting up an ecommerce cart, and a payment system is a challenge. It takes time, and requires technical expertise.

There’s a clever, simple and sophisticated alternative. No matter whether you want to sell just a couple of items, or whether you want a complete online store, you can now sell online without hassles.

Selz is a new online payment processor, which adjusts perfectly to your needs. One of the biggest benefits of selling with Selz is that there’s no interruption to the buying process, as there can be when buyers are forced to log in to a payment processor like PayPal. Interruptions lead to lost sales.

Selz is a snap: sell all over the world

Selz manages 190 currencies seamlessly, so no matter where you are in the world, you can use Selz, and you become a global seller.

I’ve been selling online for well over a decade, and over the years, I’ve tried many different sales options. Not a single one of them has been as simple to set up and use as Selz.

In this article, I covered how to sell on Selz:

  1. Click the “+Sell an Item” button on your dashboard
  2. Choose whether you want to sell a physical item, or a digital item
  3. Add your item details

You can offer your products for sale in minutes.

What products? Anything you like. Sell that lurid shirt you got as a gift, your collection of designer handbags, or digital downloads like ebooks, videos and MP3s.

Selz is your online store: add it to Facebook

As soon as you create an item in Selz, you’ve created your own online store. You can promote individual items in your store, or you can promote your store as a whole. You can even add your store to a Facebook page.

Here’s my store, added to my Facebook page.

My Selz store, added to my Facebook page
My Selz store, added to my Facebook page

If you have a website, it’s simple to add a Selz Buy button, or a widget, wherever you want to place them. For example, add them to a HTML page, or to your WordPress or other blog. I’ve added Selz items to my WordPress and Typepad blogs. You just copy the code and paste it into a widget on your website.

Easily sell digital downloads with Selz

If you’re a magician or a writer, Selz automates your sales and delivery. Just add your item, upload it to Selz, and you’re good to go. Selz handles large files too; up to four gigabytes.

I’m moving many of my products to Selz, because it’s so easy to use, and promote, items.

What can you sell on Selz?

You just sell just about anything. Explore the Selz Blog, for seller stories.

Quora: Share Your Expertise, Build Your Brand

Do you hate wasting time on social media? if you do, there’s no point in me telling you that it will do good things for your business.

One of my clients felt this way. He has a small company, just ten employees. He couldn’t see social marketing working for him, so I suggested Quora. It’s a social media site/ Q and A community.

He’s a sharp thinker, so I thought he’d fit in there.

I was relieved when he liked it. He told me that on Quora, he didn’t feel that he was wasting his time.

As this article, Why Quora is a Better Free Internet Marketing Tool Than LinkedIn | Business 2 Community, points out about social media:

Speed

This is important because speed is a critical factor when you need to get as much value out of your time online as possible.

If Quora makes it easy for you to answer ten questions well, in the time it takes to find and answer 3 similar questions on another platform, it is safe to say that you are getting over 3 times as much value out of your time (all other things being equal).”

If you haven’t tried Quora, do some exploring on the site. Be warned however, that it tends to be addictive. When I visit the site to research something or other, an hour later, I’m still browsing.

These days, there are so many social media sites that no one could be active on them all. If you like Twitter or Google+, stick with them. On the other hand, if you haven’t yet found your social media niche, Quora may suit you.

Do I Look Like an Idiot? Real Help is NOT Free

How much of yourself do you give away? Chances are that you give away a lot of information for free. I’m not talking about website content, social media and blogging here — I’m talking about your one-on-one chats and consultations.

If you’re an independent consultant or own your own business, I’m sure you do a lot of it. If you’re working for someone else, you probably do it it too, but off the clock. When you need to account for your time on a timesheet, you won’t get away with handing out too many free consultations.

I love this article in Forbes: No, You Can’t Pick My Brain. It Costs Too Much – Forbes:

“And no, a turkey sandwich is not payment for something that helped you overcome an obstacle and either created value or additional revenue for your company. I charge my paying clients very good money for my expertise and results. How would they feel to know that I’m giving out free advice? Not too swell I would imagine. In fact I hope they don’t call me demanding refunds!”

The Internet encourages “free”, because it’s a marketing tool.

However, you shouldn’t give away the farm. I learned that 30 years ago when I was managing a business. There were only so many hours in the day, and if I gave an hour to someone who wanted advice, that was an hour I couldn’t spend on what I was being paid to do.

There are still only 24 hours in a day.

If you don’t value your time, no one else will, either

Suspect you’re being taken advantage of? 

Here’s how to fix that.

1. Work out how much your time is worth.

Let’s say that your time is worth $300 an hour to your employer. (That employer may be you.)

Keep that figure in mind — write it on a sticky note and stick it onto your computer monitor. Stick another note onto your car’s dashboard, and onto the mirror in your bathroom. Let the figure sink in. 

2. Count the minutes.

When the phone rings, hit a timer. When someone enters your office, hit a timer. 

Hit a timer every time you chat with someone, or answer an email message by giving out free assistance.

At the end of the day, count up the minutes, and work out how much money you gave away. 

You’ll be shocked.

Now, think about how and when you’ll charge for your time.

Make a list of your fees for all the stuff you’ve been giving away — and start charging.

Info Product Creation: Market Comes First, Then The Product

I’ve had several questions this week about marketing info products.

These questions are always hard to answer. Ideally, you would consider your market FIRST, and then create the product. There’s no point in creating something which may not even have a market.

That said, I’ve occasionally created info products just because I wanted to write about ______ (whatever my current obsession) was. This strategy rarely works out well. You can lead a horse to water, etc…

So, to save tears and frustration, consider your MARKET first.

Let’s see how this might work.

And yes, let’s use the ever-popular “dog training” market which is always used as an example, to see how we consider MARKET NEEDS first, and then create the product.

You’ve got a dog, and as all dog owners do (we’re just like parents), you think your dog is the bravest, cleverest, cutest… so you want to write an info product about dogs, using your experiences with Fido.

FIRSTLY you consider your market, and work to discover a hungry market, before you do anything else. “Dog training” is a HUGE marketplace.

However, since you’re not a professional, and you basically just want to write about Fido, you choose the “dog health” corner of the “dog/ pet” market. Over the years, Fido has cost you a small fortune in vet fees, and you’re on Christmas-card and send-flowers terms with your local vet. So, you think you can write knowledgeably about dog health.

While watching the TV news, you see a story about pet insurance. One woman had no insurance, and her recent vet bill was over $8000. Ouch…

You wonder… Might people be interested in dog insurance? You wander over to google.com and enter “dog insurance” into the search query field.

Doginsurance

Wow — lots of ads. Great! That looks promising. People are obviously spending money in advertising, and if they have money to spend, that means that somewhere in that market there maybe an opportunity for an information product.

TIP: You need to do MORE research before you decide on creating a “dog insurance” ebook, of course. You’ve just the glimmer of an idea that there just may be a market right now.

However, I hope I’ve convinced you that the MARKET for your information product needs to be your first concern, before you start working on the product.

Want to make $500 a day from your home office? You can when you write and sell ebooks. Angela Booth’s Info Product Maestro package reveals her secrets for creating and selling HOT ebooks.

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