Book Marketing: Get Results in 30 Minutes a Week

Book Marketing: Get Results in 30 Minutes a Week

Book marketing can be amazingly simple, but nevertheless effective. Even if you hate marketing, you can get great results in just 30 minutes a week. Schedule it once a week, or split it up, into three ten-minute sessions. Even if you hate the idea of promotions, you can do it.

My students ask questions like:

* “HOW do I market?”

* “Is this enough?”

* “What should I do now?”

You’ll find some easy marketing ideas below. Essentially it doesn’t matter WHAT you do, as long as you do some promotion.

A digression: hate marketing? Many hardcore writers do. (Me included, oddly enough, I’d rather write… :-)) If you hate, hate, hate the idea of promotion, forget about it. Write another book. End of digression.

1. Set Up Your Social Media Profiles – Choose One or Two Social Media Websites.

We’re not counting this activity in your 30 minutes a week. Setting up your social media profiles may take you 45 minutes or so, but you only need to do it once. Review your profile every couple of months, as you book marketing activities change, and tweak as necessary.

Before you start, develop some creative material – images. Your creatives can be book covers in various sizes, some CTAs (Calls to Action: advertising images), images of yourself, image quotes from your book, or anything else you choose. Your creatives grab people’s attention. Use to create FAST images, completely for free.

Now set up profiles on two social media websites. You can choose any two you like. Book marketers get results on Facebook, Twitter and Google+, however your mileage may vary. Choose the two with which you’re most comfortable, and set up your profile pages on these sites.

Here’s my Twitter profile page.

Angela Booth on Twitter

Essential: use your book’s cover as a profile background image: people need to associate you with your book. If you’re promoting several books, create a collage of your book covers, and add the link to your Amazon Author Page on your profile.

2. Create Types of Social Media Shares.

Your types can include:

Shares of Others’ Material.

Let’s say you’ve written a nonfiction ebook about online dating. You an reshare the content of influencers in that niche, or of anyone in the niche, as long as you feel it’s useful and important to your followers. If you’re writing suspense fiction, your can reshare other suspense writers tweets and posts – readers are always looking for great new books.

Thoughts and Questions.

What are you reading? You can post your current reading using the hashtag #amreading. Alternatively, what are you writing? Post using the hashtag #amwriting.

I’m currently on a Georgette Heyer kick, so I’m posting #amreading, as you can see in the Google+ post below.

You can also ask questions of your audience. What are they reading? Who’s their favorite character?

Book Announcements, and Promotional Material.

You were wondering when we were going to get around to promotions, weren’t you – here we go. :-) Promote away. Use your ebook’s covers, quote images, and anything else you’d like. Tweet and post snippets from your book.

VITAL… include your Amazon link, please, so people can buy your book.

It’s easy to forget to do this. I often read something about a book in which I’m interested, and when I search for the retailer link, there isn’t one. I need to copy and paste the book’s title into Amazon… and sometimes I think – “later.” Make it as easy as possible for people to click through to your ebook on Amazon or wherever you’re selling.

Reshares of Your Own Blog Posts.

If you’re running a blog, don’t be shy – reshare your blog posts. Over time, you’ll develop a lot of content. I have around 4,000 posts on one blog, and 2,000 on another. You’ll develop masses of content too: use that content to promote your books.

3. Create Draft Content for Social Media Posts.

I create a week or two’s worth of draft content in a spreadsheet on Sunday evenings. It’s become automatic now, and takes me around 15 minutes. It may take you a little longer when you start out.

4. Schedule Your Content: Use Buffer.

Buffer makes it simple to line up your content for sharing. You can schedule for specific times, or use the Settings scheduler, and so that your posts go out at regular times. Buffer is free for a basic account, and it’s all you need for book marketing.

So, there you go. Once you’re set up with the types of material you’re sharing, you can create and schedule your book marketing in just 30 minutes a week. See? Marketing can be easy. Dip into your social media accounts for a couple of minutes occasionally during the week, to respond to people.

Enjoy Writing? Imagine Starting and Running Your Own Highly Successful Copywriting Business.

Copywriting Business: Master Class

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, and on Twitter: @angee.

You can find Angela on Pinterest, too.

5 Writing Tips Which Will Change Your Life

5 Writing Tips Which Will Change Your Life

Let’s look at some writing tips which which will help you to develop a writing process which suits you. After working with students for many years, I’ve convinced that 90% of their challenges arise because they don’t have a process. If you don’t have a process, these tips will change your life.

Your process eliminates challenges like:

* Procrastination;

* Weak writing;

* Lack of clarity;

* Poor results – your writing won’t do what you want it to do;

* And on, and on.

You’ll develop your own process over time. These tips will help.

1. Start With a Blurb.

Perhaps you’ve made this nasty error as I have: you didn’t read something carefully enough. You simply assumed. And you made a horrible mistake. Once I almost signed a book contract before I realized that the sneaky publisher had included a clause which assigned the copyright in the book to the publisher. That was a close call.

Other things I didn’t read carefully include:

  • A copywriting brief. I quoted on catalog copy which I assumed would take three hours. It took most of a weekend – and I couldn’t invoice the extra work, since it was my mistake;
  • A book proposal. I blithely wrote a proposal for a light, sweet romance. When I reread the contract, just before sending the proposal, I realized that I’d been thinking of a phone conversation I had with a ghostwriting client… I wrote the proposal for the wrong book. Sigh…

I could go on.

Over the years, I’ve learned to write a blurb, before I write anything at all, even an article. A blurb’s just a short description. It may be just a sentence or three. Or several paragraphs.

I write the blurb on an index card. When it’s time to work on the project, I find the card, and reread it.

Your blurb not only prevents mistakes, it keeps you on track. Your writing is less likely to go off on tangents.

Before you read on: write a blurb for a project you’re working on. Blurbs can save your sanity.

2. Write Drafts – as Many as You Need.

Whenever I start a project, I just start writing. If it’s a long project, I create a bunch of index cards in Scrivener. This acts as a basic outline. If it’s something short, I create a bunch of headings in Markdown, then I write away.

Your first draft is written straight through, without stopping if it’s a short project.

By “without stopping” I mean without correcting errors or going back and rewriting. You’ll stop after 20 minutes or three hours, whatever time you have to write that day. The next day, start writing again – keep moving forward.

If I need to look something up, I just put “XXX” into the text, and keep writing. I do brainstorming right within the draft itself, because it’s useful later.

Think of your first draft as being similar to an artist’s sketch. It’s nowhere near complete, it just gets you started.

3. Rethink, When You Revise.

Once your first draft is complete, read it without changing anything. I like to create a PDF for the reread, so that I can’t tinker. If it’s an ebook, I’ll save it as a MOBI (Kindle) file, and read it on my iPad.

Your aim at this stage is simply to see the project as a whole. You want to see what you have. Your creative mind thinks in wholes, not parts. If you resist the urge to make notes too soon, you’ll get better ideas.

Next, without going back to reread, make a revision plan. I create one revision note per project in Evernote. I drag the note into the sidebar, so I can find it quickly.

Then I rewrite, according to the plan in the note. With fiction, I delete superfluous scenes, and create new ones. With nonfiction, I create examples, explanations, and exercises.

4. Consider Your Transitions.

Once your revision is done and you’ve read through your project again, consider the transitions. Does one paragraph lead on to the next?

With fiction, are the characters’ motivations clear? It’s a good idea to create a timeline for your fiction too. You don’t want a character to have a three-month pregnancy, or (as I read recently) to travel from London to Scotland in eight hours. Yes, that’s possible today. However, the book was set in 1806, when the trip could take a couple of weeks, if not longer.

5. Read It Aloud.

Your final step, aside from proofreading, is to read your project aloud. Yes, you can whisper if you like. :-) Reading aloud solves a lot of problems. You’ll catch many errors this way – and you’ll grain fresh inspiration.

I use a program called Text2Speech for proofreading. It’s a Mac app. Both Windows and Mac have built in apps which will read text, so explore your operating system’s Help files.

So there you have it. A basic writing process. Customize it to suit the way you like to write.

Enjoy Writing? Imagine Starting and Running Your Own Highly Successful Copywriting Business.

Copywriting Business: Master Class

You can earn while you learn to write copy in ten weeks. Join us in the Copywriting Master Class.

, and on Twitter: @angee.

You can find Angela on Pinterest, too.

Make Money Self Publishing: Use What You Have

Make Money Self Publishing: Use What You Have

You want to make money self publishing, but you’re not a writer. On the contrary: write something, anything, and you’re a writer. As I tell my copywriting students, if you can write an email message and get a response, you can write copy. Similarly, if you want to write an ebook – to make money, or get leads for your business, or build your platform – you can.

Just use what you have. No matter how old or young you are, you have endless topics for nonfiction ebooks, based on your own experiences, and those of your family, friends and colleagues. You can even use the events of your life for fiction.

A BIG tip: when considering nonfiction topics, remember What’s In It For Me (WIIFM). Everyone is totally consumed with self-interest. It’s hard to get anyone to buy an ebook that’s just the story of your divorce. However, an ebook that covers what you learned from going though your divorce, and how that information can help others, can sell.

Writing Nonfiction: What Do You Want to Learn?

Writers are often told to “write what you know.” New writers approach this in a narrow fashion. The truth is, you can only write what you know. Everything you write, whether nonfiction or fiction is colored by your perceptions, and your own version of truth.

You don’t need to have an experience to be able to write about it. Thriller novelists write about serial killers; no one expects them to kill anyone… We all have the same emotions, so a thriller writer can easily use his imagination to feel himself into the skin of a serial killer.

So saying “write what you know” isn’t helpful. You can’t avoid doing that. When it comes to nonfiction, it’s more useful to suggest: “write about what you want to learn.”

Way back in the 1980s I got interested in the Internet. This was long before the Web. A Melbourne academic got me a connection, and from then on I become engrossed in the online world of BBSs. Eventually, I subscribed to CompuServe. Those early online experiences triggered an interest in tech, and for many years, I wrote tech articles for several computer magazines. I wrote what I wanted to learn.

Ask yourself what you want to learn. Maybe you want to learn online dating, or how to cook like Julia Child (a blogger blogged her Julia Child cooking experiences; that blog became a book, and then a movie), or how to home-school your children.

The Benefit of Writing What You’re Learning: Beginners’ Mind.

People want information, and they’re willing to pay for it. However, at any given period, there are many more people who want to learn the basics of a topic, rather than advanced material. You need to write what you experience as a beginner, rather than waiting until you become an “expert.”

Here’s why: you’re only a beginner once. When you achieve deep knowledge about any topic, it’s challenging to write for people who are new to a topic. You can’t wash away your experience.

So, in conclusion, if you want to make money self publishing, go for it. Use what you have, and write about your experiences learning something new.

Write Short: Sizzling Success From Short Reports and Short Stories

Write Short: Sizzling Success from Short Reports and Short Stories

Use your spare minutes; turn them into cash. Write and sell SHORT products you create, both nonfiction and fiction. You’ll discover a great new write-and-sell strategy, and will develop your own profitable income streams which will boost your hourly rate into the stratosphere. Get started immediately.

, and on Twitter: @angee.

You can find Angela on Pinterest, too.