Writing For Money: The Reason You’re Not Selling

Writing For Money: The Reason You’re Not Selling

This is a “writing for money” blog post, which I’d normally post to the Fab Freelance Writing Blog. But this post isn’t just for people who get hired to write, it’s for anyone who’s selling online. So, if fits better here because it’s broadly applicable.

It’s also the single biggest mistake I see companies making with content marketing. Not to mention authors. (Scroll down, if you want to know how to sell more books.)

You’re not selling because….

You’re looking in the wrong direction

Everyone wants traffic, and that’s the big reason you’re not making sales online. Whether you’re selling ebooks, self-help courses, or widgets, content marketing is just marketing.

The goal of marketing is sales. Ditto content marketing.

Your goal is never traffic. I discovered the perils of striving for traffic years ago. Did I learn my lesson? No way. I had to learn it over and over again. Traffic doesn’t help you to sell anything.

Stop looking at your website stats. Start looking at your sales.

Not making any sales? Then your content marketing isn’t working.

You need more content: content that’s focused on your customers, and this content may well be boring.

Josh Haynam describes the benefits of boring content in making sales in an excellent post on Hubspot. Trying for viral posts didn’t make sales:

“Then one day, out of sheer exasperation, I tried a different approach. Instead of just trying to get hits I decided to answer a real question that a real potential customer had asked me.”

Now let’s look at how to sell books — one tip, however. Don’t be boring — that’s the one thing you must remember as an author. Never, ever, be boring.:-)

How to sell more books: book marketing secrets

A couple of students asked me how content marketing — writing for money — works with book marketing.

That’s simple: write more books.

Let’s say you’ve written seven ebooks — fiction, or nonfiction, it doesn’t matter. You’re making sales, but your sales aren’t growing. You took a break from writing a few months ago, and haven’t been publishing. Your sales have pretty much flat-lined.

You’ve considered spending money on advertising. You’re blogging, and using social media.

Sales? Crickets.

To repeat: write more books.

Publish more. You don’t need to write more novels, if you’re writing fiction, or lengthy works of nonfiction. Write short material. Authors have had great results from the strategies we cover in Story Power, and from Sell Kindle Ebooks. Basically — write short material, and publish it.

Writing fiction? This post, 4 Easy Writing Tips To Turn Short Stories Into Kindle Cash, will help.

Yes, it’s content marketing. Your ebooks are content. Create more content to sell. With ebooks, a consensus seems to be that it takes authors (who don’t have a backlist of titles to which they have the rights back) around 30 titles to make “good” sales. You may need more than 30 titles to be happy with your sales. Kindle Unlimited helps. You get paid for each ebook of which 10% or more is read.

And of course, by publishing more and publishing regularly, you’re taking advantage of Amazon’s “new releases” list, which attracts readers for you.

So, whatever you’re selling, remember that your goal isn’t traffic.

If you’re Kindle publishing, stop the social media frenzy. Write more — create more salable content — that is, ebooks, and let Amazon sell them for you. Currently, that’s the way you sell more.

“What have you written today?”

A final tip: writing for money means writing. A lot. If something isn’t working, ask yourself the question I ask my students: “what have you written today?”

Sell Kindle Ebooks: Write Bestselling Genre Fiction & Nonfiction FAST

Sell Kindle Ebooks: Write Bestselling Genre Fiction & Nonfiction FAST

Sell Kindle Ebooks is a comprehensive self-publishing program which helps you to make the most of your talents. Take advantage of the power of Amazon to write both genre fiction, AND nonfiction. It’s time to develop a publishing program, and tell your day job goodbye.

You receive everything you need to become a publisher of both fiction and nonfiction.

, on Twitter: @angee, and find Angela on Pinterest, too.

How to profit from your writing: online store.

Make Money Blogging Sex

Make Money Blogging Sex

If you want to make money blogging, your subject matter is all-important. Most blogs are doomed on creation; no one cares about the blog’s topic. And if people do care, they don’t spend money on the topic.

I’ve been blogging for 15 years. My initial attempts at blogging failed. The blogs failed because the blogging scripts of the day were crap; this made blogging an adventurous experience. By “adventurous” I mean that entire blogs got mangled, posts vanished etc. Technology aside, there’s another reason my early blogs failed: I chose topics which interested me, rather than lots of people.

Tip: if you want to make money blogging, blog about things people care about, and spend money on.

Sex, Diets, and Money: Everyone Cares, So You’ll Get Traffic.

Many years ago, a magazine editor gave me this advice: “Write about sex, diets, and money, and you’ll make money.” She was 100 per cent right.

Here’s why you’ll make money if you blog about those three things: they’re primal. Check out the pyramid on Maslow’s hierarchy of needs. Sex, diets, and money are basic human physiological needs; they’re on the bottom two tiers of the pyramid.

Where does your blog’s topic fit? Are others blogging about your topic? Don’t be fazed if lots of other people are blogging about your topic – that’s a good sign. They’re making money, and so will you.

So, sex, diets, and money – in both broad and direct interpretation – work for you if your aim is to make money from your blog.

We’ll talk about diet blogs (I include food blogs in “diets”) and money blogs later. Let’s look at sex blogs today.

Sex Sells: You Can’t Go Wrong With a Sex Blog.

Sex sells everything, everywhere. Think you can’t write about sex? Think broadly. Then narrowly. How broadly can you think about sex? Consider: dating, romance, relationships, marriage, etc – and of course, the topic of sex itself.

blog topics

Then choose one of the broad areas and narrow it down. Ubersuggest is perfect for this.

In the image to the left, I searched Ubersuggest for “dating”.

Lots of ideas for blogs there. And lots of blogs already exist on some of those topics. Explore the topics. Make a list of ideas.

Of course, you can choose to blog directly about sex too, if you decide to create an adult content blog. Check out Kinkly’s Our Top 100 Sex Blogging Superheroes of 2013.

Tip: if you choose to create a money-making blog in the adult content area, read your hosting company’s terms of service to make sure that they support adult content on blogs. If you’re not sure, ask them. You can also do a Google search for “hosting for adult blogs”.

Google’s free Blogger service will host adult content blogs, with some provisos:

Adult Content: We do allow adult content on Blogger, including images or videos that contain nudity or sexual activity. But, please mark your blog as ‘adult’ in your Blogger settings. Otherwise, we may put it behind a ‘mature content’ interstitial.

Read the entire Blogger Help page section, “Content Boundaries”, using the above link, if you choose to create your adult content blog on Blogger. You don’t want Google to nuke your new sex blog. :-)

Making Money From a Sex Blog: Find a Topic by Thinking Broadly.

What interest you? I write romance fiction. However, creating a romance blog doesn’t interest me. When you’re searching for a blog topic, look for something which interests you so much that you won’t get bored. Blogging is a marathon, but you can create a blog and then sell it later.

blog topics visual

Finding topics is easy. “Sex” is a very board topic. Ubersuggest can help. Enter terms, and see what you discover. I like the VisuWords Online Dictionary tool (image above) too.

So there we have it. You can make money blogging, as long as you choose a topic which not only fascinates you, but fascinates many other people too.

, and on Twitter: @angee.

You can find Angela on Pinterest, too.