More Blog Content Ideas Than You’ll Ever Need

More Blog Content Ideas Than You'll Ever Need
More Blog Content Ideas Than You’ll Ever Need

You’re a blogger, so you’re constantly looking for blog content ideas.

If you’re like most of us however, when it comes to formats, you rely on the tried-and-true. Your favorites may include, as mine do: tip posts, reviews, customer and product information, and  the latest news in your industry and business.

It’s time to revitalize your content and your thinking. Russ Henneberry at Digital Marketer’s produced The Ultimate List of Blog Post Ideas, and it’s a doozy. You can download the PDF, or view the MindMeister mind map. I counted approximately 53 ideas.

New blogger? Share your insights

Russ has divided his post ideas into “how to blog” considerations, such as: “be useful, be human, and be generous. ”

If you’re a new business blogger, you’ll want to include some “be promotional” posts. Of course you want to talk about your company. If you’re a solo entrepreneur, that’s vital. Who will toot your horn if you won’t?

Primarily however, you’ll focus on your readers, and their needs. This can be a challenge. You need to put yourself into your customer’s, or client’s shoes, and consider how you can best help them. We discussed writing to build your brand, so look at the mind map, and consider posts you can schedule which help you to brand yourself.

Be wary of creating too many off-topic posts if you only post once a week. If you post several times a day, you can post whatever you like. I enjoy The Australian Newsagency Blog, because the blogger’s a prolific publisher, publishing several times a day.  If you’re as prolific as he is, no one will notice if you publish off-topic posts occasionally.

If you own an established blog, consider new blog post formats. Blogging is instant publishing; you have immense power to reach your audience. Take advantage of it.

, and on Twitter: @angee.

You can find Angela on Pinterest, too.

Idea Mind Maps: Fun and Inspiration with Murally

I’ve just found a new favorite app, Mural.ly. Although I just started working with it yesterday, I’m using it for a couple of projects already. It’s an online version of Curio, and super-easy to use.

I use mind maps every day. I discuss their uses for writers in this article, Mind Maps for Writers: Get Inspired, Get Organized, and Make Money | Angela Booth’s Fab Freelance Writing Blog:

“Mind maps help you to track clients, projects, and your writing.

For example, you make notes when you’re speaking with a client, and by the time you’re half way through the project you have notes on your computer, on sticky notes, and on your phone.

Corral your project notes onto a mind map. Once the map becomes too big to take in at a glance, print it out. Cross off items as you complete them.”

Strictly speaking, Murally isn’t a mind mapping app; it’s an open canvas for thoughts and ideas.

You can work on your content on alone, or you can share with others. All of your new idea maps are public by default; you can make them private if you wish.

Marketing Tip: Create Personas Using a Mind Map

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Marketing begins with creating personas; so that we can see our audience as real people.

Whether you consciously create personas, or decide that you understand your target market so well that you don’t need to, the typical persona is… boring. It reads like a laundry list of attributes and traits.

When I’m creating personas for my copywriting clients, I try to jazz the personas up a little, creating character stories to make them more memorable. This takes time, initially to write little stories involving the personas, and then later, reading the personas to remember who they are.

When I found this article, I knew that I’d found a way to present personas quickly and effectively. How to quickly develop personas using an empathy map suggests:

“Here’s how I would adapt this marvelous visual thinking technique to mind mapping software:

* Place a picture of a typical or actual customer at the center of the map

* Arrange the areas of seeing, saying, doing, feeling and hearing as branches around the central topic – instead of regions.

* Add details to the appropriate branches”

It’s a wonderful idea, and one I had’t though if, even though I use mind maps every day. I’m currently in the process of creating persona mind maps for a couple of my clients. These “at a glance” views of personas are easy to review when I’m writing copy or content for my clients.

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