Article Marketing: Still A Great Marketing Strategy For Any Business

This past week I’ve had a couple of conversations with clients about article marketing — which I love — and the topic of “business secrets” came up.

I’ve got a “what secrets?” attitude.

What’s so secret about your ideas, your insights, and your processes? Why not share them?

Sharing does no harm, and it’s powerfully effective.

I share lots of copywriting secrets in my article marketing, and it doesn’t mean that clients will suddenly decide: “Hey — it’s easy. I’ve read an article, I can do it myself!”

It takes a little more than reading an article to become an expert at anything, so sharing your business secrets doesn’t mean that you’re giving away the farm. Obviously you’re not giving away proprietary information. You’re sharing what you know, how you do things, and what works for you, and that sharing shows your competence and expertise.

It engenders trust.

As I said in this article, Article Marketing: Why Articles are Your Most Valuable Promotional Tool | Angela Booth’s Creativity Factory:

“Article marketing helps to establish trust. Write articles in your field, promote the articles on article directories, and you will become an authority in your field, if those articles are useful.

So if you’re considering article marketing as a form of promotion, don’t hesitate. It gives you a lot of bang for a small amount of time invested.

When you consider that your articles will work for you year after year, and compare this with the ephemeral nature of advertising, article marketing is a great investment of your time and energy.”

If you’re hesitant about sharing your business secrets, ask yourself what’s so secret? People do business with people they know. The more you reveal, the more you’re known.

Article marketing is a powerful strategy: use it.

Article Marketing Strategy: Easy Profits With Articles

You’re running a business, and you’re looking for an article marketing strategy. You’ve heard that this form of advertising is not only inexpensive, but is also highly effective. Discover how you can make it work for you.

I’ve been using article marketing as a promotional tool for a decade, and although I use other forms of marketing, articles give me the best ROI (Return on Investment.) I like to set up a series of campaigns, so that I can track them, and assess their effectiveness.

Let’s look at three steps which will help you to strategize your own campaigns.

1. Ask yourself: what does your audience need to know? You’re using article marketing to achieve a specific result, so think in terms of information which would help your audience to make a decision to buy from you, or to learn more about the product you’re promoting.

For example, let’s say you’re launching a new product. Make a list of attributes and benefits of your product. You could write informational articles on each of these attributes, explaining why they’re important.

2. Create an article marketing plan, and schedule your tasks. This is essential. As with other forms of marketing, you need to track what’s working. Structure each plan into a campaign, with a specific goal.

Decide how many articles you’ll need for each campaign, and have them written, or write them yourself.

3. Track your articles: are you achieving the results you want? Tracking is essential.

Remember that the effect of your articles is cumulative, and that you’ll be able to assess the effectiveness of a campaign around a month after you’ve posted the final article to article directories.

The above three steps will help you to develop an article marketing strategy. They’ve worked well for me for years, and they’ll work for you, too.

Download top copywriter Angela Booth’s new free report now. It offers a complete article marketing strategy.

Angela has been using articles for promotions for a decade. You can discover her success secrets at her article writing blog.