Email Marketing: 5 Simple Ways to Get More Clicks

Email Marketing: 5 Simple Ways to Get More Clicks

Email marketing is a challenge. Everyone’s Inbox is stuffed. How many emails do you open? Most are deleted unread, right? Or they’re ignored. We’re all too busy.

Nevertheless, email marketing is effective. Even without a click, you’re building awareness of your company, and what you do. That bears fruit later on. MailChimp posted some stats on email marketing campaigns by industry. How do your stats measure up?

Whatever your stats are, let’s look at how you can get more clicks.

1. Keep Messages Short

One company (they’re not a client, but I wish they were, they know what they’re doing) sends email messages five times a day. Ridiculous, right? Well, no. I’m on their list, and although I delete their messages 90 per cent of the time, I do click through. So do others, because the company’s doing great. As far as I know, email is this company’s primary marketing tool. They’re not shy of mailing their lists.

Here’s the point: if you have something to send, send it. If you’re thinking “I can’t send email too often, people will unsubscribe!” They may do, and if they do, what have you lost? On the other hand, if you restrict the number of mailings, you’re losing sales.

Keep your messages short, and send more of them.

2. Encourage Social Sharing

According to GetResponse, their study, “Email Marketing and Social Media Integration Report”, revealed:

“… that email messages that included a social sharing option generated 30 percent higher click-through-rates (CTRs) than emails without a social sharing option, and messages with three or more sharing options generated 55 percent higher CTRs. Emails with a Twitter sharing option returned over 40 percent higher CTRs than messages without any social media links, indicating the benefits of sharing may be vastly underestimated.”

Who knew? I’m implementing social sharing in my own mailings, and mailings I create for clients. It’s a super-simple way to increase clicks.

3. Target: Create Email Lists for Each Stage of the Buying Cycle

Big companies do this. Smaller companies don’t. If they send emails, they tend to send out a mailing once in a blue moon, which gets the results you’d expect.

You need to target your emails to each stage of the buying cycle.

Your content creates awareness of your company: that’s the first stage of the buying cycle. Depending on your industry, this stage may be short, or it may be uncertain, or it may be on-going, as it is for companies like Coca-Cola.

In some industries the buying cycle is long. Whatever the cycle is in your industry, building awareness is vital. However, your email mailing for prospects who are becoming aware of you can’t be the same as your email marketing to people who’ve purchased from you.

4. Cut the Clutter: Put Your Offer at the Beginning of the Message

I use Mailbox as my email client; it offers a large preview. Some email clients preview the first few lines. If your email message includes a huge header, you’re wasting valuable space. Put your offer right at the beginning of the message, where it will do you good.

5. Build Urgency Into Your Calls to Action

Urgency increases sales if you’re sending to targeted recipients. Calls to action like: “Three days only”, and “first 100 customers” build urgency, and urgency works.

You won’t always use urgency, but use it often. It gets results.

A Bonus Tip: Remember Mobile

Marketing Land reports that 66% per cent of email opens are on mobile.

When someone opens your emails on an itty bitty screen, can they read your message and take action?

, on Twitter: @angee, and find Angela on Pinterest, too.

Get coaching, and build your skills at Angela’s online store.

Content Creator? Remember These Five Essentials

Ensure that your content answers the 5 Ws & H: Who, What, When, Where, Why and How.

From:

99 Zingers – Tips That Will Challenge Your Digital Marketing Beliefs

Are you a content creator? Who, What, When, Where, Why and How are essential for every piece of content you create, even if it’s a tweet. Read the other 99 zingers. Some of these digital marketing tips are gems.

Pinterest For Business: 5 Ways to Lure Customers Today

Pinterest
Pinterest

No small business owner has enough time for marketing — and we surely don’t have time for bleeding edge marketing, which may or may not work. Therefore few small biz owners are paying as much attention to Pinterest as they could.

Pinterest’s a recent entry into the social media landscape. Essentially, it’s an image sharing site. If you’re thinking, “yeah, as if I have time to play around posting pretty pictures”, consider that:

• Launched March, 2010, Pinterest has grown 4000% in the last six months.
• It has 17 million users a month and is the 60th most visited site in the U.S.
• Pinterest drives more referral traffic than YouTube, Google+ and LinkedIn — combined.

To get up to speed fast, Wikipedia gives you the gist.

Interested yet?

A recent article in Forbes stated:

Realizing that you could be using Pinterest to engage with your online audience is a far different thing from knowing how. And even knowing how is sometimes a far cry from knowing how to best engage with them.

OK, you’re interested. But how do you get customers from the site?

5 Ways to Lure Customers on Pinterest

Here are five ways to consider.

1. Pin images from your website and blog

We’ve discussed image marketing. Have at it. You’ve got images, so post them onto boards on Pinterest. You can join Pinterest as a business. The site offers many different tools for business, so that you can monitor and measure engagement.

Pinterest Success Stories

 

Pinterest Business Success Stories

No images? Grab your cell phone camera, and start snapping. You don’t need to hire a photographer.  Home-made images are not only fine, but also seem more credible to viewers.

2. Pin your videos and presentations

Here’s your chance to make the most of the content you already have — post your presentations and videos onto your business boards.

Since you can share boards, ask your customers to pin too — create boards they can use.

3. What do you wish your customers knew? Pin it

I’m sure you’ve got Frequently Asked Questions on your website. You’ve got Support and Help pages too. Who reads them? That’s right — very few people.

Make all your helpful info more palatable when you pin it. Create graphics like infographics, and how-to images. (And videos.)

4. Pin fun items — make your brand stand out

Pinterest suggests:

Show what inspires you

Instead of just showing off your products, show what inspires them. Create boards for the ideas, places, people and moods behind your brand.

Getting any ideas yet? Of course you are. The point is, make your boards entertaining.

5. More fun: create contests on Pinterest

Pinterest users love contests. Who doesn’t?

Hubspot shared 8 Real-Life Examples of Engaging Pinterest Contests:

… when it comes to contests, Pinterest is a rule hater’s dream network. In fact, it wasn’t until Pinterest launched business accounts recently that the social network even had a set of official rules or guidelines for running contests, and it’s definitely one of the more flexible social networks in this respect.

Contests are easy to set up, and they drive engagement.

So there you have it. Five ways to lure customers using Pinterest. Although Pinterest won’t work for all businesses, chances are good that it will work for yours.

If you need help setting up Pinterest for your business, get in touch.

 

Book Marketing: Go Where Your Readers Are

Yesterday, we talked about book marketing, and said:

Marketing your book starts BEFORE you write it, believe it or not. In our ebook mastery coaching workshop, our focus is on promotion, before you start writing. Why? Look at the image on the right. Hundreds of thousands of books are published each year.

Today, let’s talk about where your READERS are.

I’m a voracious reader — I read anywhere between five and ten books a week — so here’s where I go. My reader friends use these sites too: Goodreads and LibrayThing.

Big tip: please DO NOT use these sites solely to push your books. You’ll just annoy people. Use the sites firstly as a reader.

You can promote your books of course, but do it in a professional manner.

Both sites have Help pages for authors:

* Goodreads authors’ program;

* LibraryThing authors’ page.

Fab Freelance Writing Ezine