Social Media Kickstart: Top Five Tips for Pinterest Marketing

One of my boards on Pinterest
One of my boards on Pinterest

Looking for new marketing opportunities? Consider Pinterest. This social media website is fast-growing, and addictive. It’s image-focused, so it’s perfect for advertising.

The site’s easy to use, so it won’t take long to get up to speed on how it works, and on how you can best use it for your business.

If you haven’t done so already, add Pinterest buttons and widgets to your own website, so that your customers can “pin” your images. Then, get acquainted with the site, and use it as part of your marketing strategy.

These five tips will help you to get the most from Pinterest.

1. Be Prolific: Create Boards for Your Products, and for Your Customers’ Interests

The Bark Around the Park
The Bark Around the Park

Check out what other companies are doing. Petplan Pet Insurance for example has 42 boards with cute images, and creative names, such as “The Bark Around the Park”, as you can see in the image above.

Bergdorf Goodman

Retailer Bergdorf Goodman has 39 boards which reflect the company’s image, and showcase must-haves for stylish women. One board, “History of the Chanel Little Black Jacket”, focuses on the making of Chanel’s iconic jacket. You can imagine customers whipping out their credit cards when they see the care and craftsmanship that goes into making such a jacket.

As you click through other companies’ boards, make notes of clever ideas you can use.

2. Get Social on the Site

Follow others, and pin others’ pins. Others will see your activity in their streams and notifications, and they’ll discover your boards and will follow you.

3. Get Chatty: Comment on Popular Pins (Because These Pins Are Seen More Often)

Pinterest’s “Popular” category consists of pins which are pinned most often, and commented on most often. When you comment on pins in this category, more users will see your comments. As with blog commenting, be sincere and specific in your comments. Say what you like about the pin and why, rather than simply “I like it.” Be careful not to over-do the commenting; don’t comment-spam.

4. Promote Your Pinterest Boards to Your Customers, and on Your Other Social Media Accounts

Let your customers know that you’re active on Pinterest, and encourage them to check out your boards, and interact with you. Contests are popular, so consider running one.

You can also find your friends on other social media accounts like Twitter and Facebook. To do this, click on your business name on the home page. Choose Find Friends from the drop-down list.

5. Create a Pinterest Marketing Plan

As you create more boards and add pins to those boards, starting promoting individual boards, rather than your entire account.

Create a plan, focusing on one or two boards a week.

There you have it: five top tips to help you to market your small business on Pinterest.

, and on Twitter: @angee

Check out my Pinterest boards.

 

Book Marketing: Go Where Your Readers Are

Yesterday, we talked about book marketing, and said:

Marketing your book starts BEFORE you write it, believe it or not. In our ebook mastery coaching workshop, our focus is on promotion, before you start writing. Why? Look at the image on the right. Hundreds of thousands of books are published each year.

Today, let’s talk about where your READERS are.

I’m a voracious reader — I read anywhere between five and ten books a week — so here’s where I go. My reader friends use these sites too: Goodreads and LibrayThing.

Big tip: please DO NOT use these sites solely to push your books. You’ll just annoy people. Use the sites firstly as a reader.

You can promote your books of course, but do it in a professional manner.

Both sites have Help pages for authors:

* Goodreads authors’ program;

* LibraryThing authors’ page.

Fab Freelance Writing Ezine

Book Marketing: 3 Simple Marketing Tricks You Can Use Today

Book Marketing

Marketing your book starts BEFORE you write it, believe it or not. In our ebook mastery coaching workshop, our focus is on promotion, before you start writing. Why? Look at the image on the right. Hundreds of thousands of books are published each year.

When you send your book proposal to an agent or acquisitions editor, they glance over your overview, then flip directly to your marketing plan for the book. No plan? No contract.

Yes, I know this sounds tough, but it’s reality. Remember, your book is one of many, many thousands of books being published each and every year.

Cheer up! :-) Enough doom and gloom.

Let’s focus on three simple book marketing tricks you can use today.

1. Get a book idea and make a marketing plan

A couple of decades ago, I took my first marketing course. Marketing 101 teaches you that you look for a market, then concern yourself with a product.

Book ideas are everywhere. You can come up with a dozen ideas in five minutes, I’m sure.

As soon as you get an idea, check to see whether there’s a market. Or preferably, develop ideas to suit a hot market.

What if you’ve already written a book, and you need to market it NOW?

Your task is harder. It’s never to late to find a market, however. WHO would buy your book? Why? Answer those two questions, right now. You can’t market, until you answer them.

2. Pitch an agent, even if you’ve written an ebook

On my “write a book” blog, I wrote this article, If You Hate the Thought of Pitching Your Book | Write a Book: Just Write A Book Blog:

“Should you send your pitch to one agent at a time?
I’m often asked whether you should send your pitch out to many agents simultaneously.

You can do whatever you feel is best. However, I suggest one agent at a time. Research the agent online first. Read her/ his blog. Study the agent’s client list.

Personalize your letter/ email message, to ensure that the agent knows that you’re not sending out a mass email. Write something like:

‘I enjoyed your blog post on _________ (whatever. Tell her why you enjoyed it.) _____ (Author name) is one of my favorite authors, I loved his ________ (whatever) book.’”

The literary agent business is changing, just as publishing is changing. Agents are looking for ideas.

Therefore, pitch your book to an agent, even if you have zero interest in a traditional book deal.

Here’s why: you need to focus on BOOKS rather than a single book. An agent will teach you that. Agents have their fingers on the pulse of publishing. The 10% or 15% you pay an agent is a powerful motivator.

Agents deal in ideas, so your pitch is a calling card. Talk about your ebook. The agent may be looking for someone like you for a deal she’s putting together.

3. Keywords are your secret weapon

Keywords, or “tags” as Amazon calls them, are the key to your book being found.

Spend time on your tags. It’s a simple, but very powerful trick. If they can’t find your book, they can’t buy it.

Writing and Selling Ebooks

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