Twitter Traffic Trick: Get Two Links In Your Profile

Twitter traffic

Here’s a wonderful Twitter traffic trick. Did you know that you can add TWO links to your Twitter profile?

Amy Porterfield’s shared a How to Get More Leads on Twitter video, which shows you how to enter your two links.

If you’re using Twitter, you’ll instantly be able to get double the benefit from your traffic. As Amy suggests, use the other link to send traffic to an opt-in page; give your followers something special.

I’ll be implementing this Twitter traffic tip asap. Very clever.

Need a social media solution for your business? If you’re not getting value from social media, contact me. 

 

Content Marketing: Top 10 Creative Ways To Use Info Products in Your Business

10 Creative Ways To Use Info Products in Your Business

Content marketing is HOT for a simple reason. It’s cost-effective. You get an awful lot of bang for your content marketing buck.

If you’re thinking about using content for marketing, you may confine your ambitions to blogging, and Facebook pages. While there’s nothing wrong with that, consider broadening your horizons, to info products.

Blogs and social media pages have a big challenge: they’re ephemeral. You can create a wonderful, traffic-generating blog post, which gets a trickle of traffic for years. While it’s valuable, and can do a great deal for your business, it’s still just a blog post.

A book on the other hand is a book. Suddenly you’re an author. At a more humble level, a white paper or a report is a product. It’s a discrete entity. It’s not that I have anything against blog posts and the like. Heaven forbid. I’ve been blogging since 2000, and loved blogs while other businesses were still scoffing at “online journals.” A blog’s wonderful, but info products are entities.

Let’s look at creative ways you can use info products in your business.

1. Use content marketing to demonstrate expertise: become a thought leader

Want to become a thought leader in your industry? Write a book. Seth Godin is the pattern card for thought leaders in marketing. The man’s a genius, no question. Authors are respected.

No time to write a book? Hire a ghostwriter, or write a white paper, report or short ebook.

2. Generate income opportunities from info products

You can generate income from info products in many different was:

  • Offer them as inducements to sign up to a mailing list;
  • Sell them on Amazon or the Web;
  • Create online classes and courses;
  • Attract traffic and links.

3. Get more traffic (Google isn’t the only search engine)

Speaking of traffic: Google isn’t the only search engine which sends you traffic. Aside from Yahoo and Bing, consider that Amazon, iTunes, and YouTube are search engines which can send you traffic.

Podcasts and videos are popular info marketing tools for this reason: traffic.

4. Generate more leads using info products

As we’ve said, a blog post is just that. Millions of blog posts are created each day. (3.7 million, in August 2014.) That’s a LOT of competition.

If you create an info product however, it’s something for your website visitors to download, pass around, and keep.

5. Build your brand

Content marketing with Info products builds your brand. Produce a book, and you’re an author… an authority. Produce ebooks, or a magazine, and you’re a publisher as well as a business person.

In 2014, many more businesses use info products like magazines to publish regularly to build their brand — see Flipboard, if you’d like to create a (free) magazine for your business too. I love Twitter, but a tweet has a life span measured in seconds. Every info product you create builds your brand now and in the future.

6. Become an author: build reputation

We’ve mentioned Seth Godin. He’s an info product powerhouse, who understands marketing and publishing. His reputation rests on a sold foundation of books.

7. Create ebooks to enhance sales

In the early 1990s, if you strolled into a bookshop, you saw brick-sized software manuals stacked to the ceiling. Yes, they were necessary. I can remember reading my Lotus Agenda manuals as if they were holy writ.

Those manuals were also content marketing. Businesses displayed those manuals on bookshelves.

Nowadays you don’t have to kill a forest. You can use ebooks to enhance your sales. Think about what you wish your customers knew about your products. Create a downloadable ebook to tell them.

8. Create workbooks to help customers get more from your products

Most products lend themselves to a workbook or two.

Selling T-shirts? Create a workbook which shows customers how to draw their own designs onto your T shirts. Then create a contest for the best designs.

In real estate? Create a workbook/ journal/ app to help your clients to move house.

9. Create white papers and reports to inform

Your business produces a mass of research and stats. Use that information to create white papers and reports.

Tip: get creative with this. If you can’t stand to read your own white paper, your customers won’t read it either. Use straightforward language, and don’t be boring.

10. Create videos and podcasts to entertain (and inspire)

Your videos and podcasts are info products. By all means upload them to YouTube. Don’t stop there however. Make the most of them by compiling them into downloads on your own website, where your customers can find them easily. Info products you create to teach your products also promote your products – and they’re info products in their own right.

Techsmith for example does an amazing job with their tutorial videos as you might expect from a software company devoted to helping their customers to create images and videos.

Here’s what I like about the way Techsmith handles its tutorials: they’re entertaining, and informative, as well as being inspiring.

So there you have it — ten creative ways to use info products in YOUR business.

Updated July 24, 2014.

, and on Twitter: @angee.

You can find Angela on Pinterest, and on YouTube, too.

Blogging: 5 Fast Ways to Get More Business Via Your Blog

business blog

You have a business blog. Is it getting business for you?

While there are many benefits to creating and maintaining a blog (credibility, find-ability, trust), few businesses bite the bullet and commit to getting business via their blog.

Let’s look at how you can put your blog to work.

1. Write About Your Products and Services

Whenever I get a new blogging client, I check the blog to see how tightly the blog’s integrated with the business.

Many businesses do this brilliantly, but there’s always room for improvement.

Do this now: check your customer service reports. What questions are your customers asking? Answer the questions on your blog. You know your products. Help your customers to get the most from them.

2. Get Sponsors

Why not offer other businesses the chance to advertise on your blog, by sponsoring content?

There are sites which automate sponsored posts. However, it’s better to get sponsorships yourself. Sponsored content is a form of native advertising.

“Native advertising” has been hot for the past year. If you’re not sure precisely what native advertising might be, there are many definitions. It’s a slippery beast to try to nail down, because there are so many varieties.

In essence, I agree with Ian Schafer, that native advertising is old-school advertorials revamped:

The loudest such critic, Deep Focus CEO Ian Schafer, considers native advertising in this case just a re-packaged version of advertorials, a timeworn ad format for print media. Schafer’s definition is a bit different: “Advertising that takes advantage of a platform in the ways consumers are actually using it.”

Do this now: offer allied and related businesses the opportunity to sponsor content on your blog.

3. Increase Your Reach: Multiply the Effect of Your Content

You can multiply the effect of your content to get traffic and sales by repurposing your content.

Consider:

  • Turning your blog posts into an ebook (or a series of ebooks);

  • Creating presentations from popular posts;

  • Creating YouTube videos based on blog articles.

Do this now: compile blog posts on a theme into an ebook. You can offer this free, in exchange for contact details.

4. Collect and Cultivate Leads (Inbound Marketing)

Are you collecting leads from your blog? Encourage blog readers to:

  • Sign up to your mailing list;

  • Call you for a product demonstration;

  • Visit your Facebook and/ or Google+ pages, follow you on Twitter, visit your Pinterest boards.

Do this now: add social media buttons and widgets to your blog.

5. Use Your Blog to Differentiate Yourself from Your Competitors

Think about your competitors. Your blog offers you the perfect opportunity to differentiate yourself.

Do this now: make a list of ways you’re different from your competition. Next, make another list on how you can expound on those ways on your blog.

Blog traffic is hard-won. When visitors do arrive, make sure that your blog’s doing its job, which is getting business for you.

, and on Twitter: @angee

Get leads with show and tell

Your Web site can provide you with all the targeted leads you can handle, no matter what your business happens to be.

But beware the “bouncers” – those people who click onto your landing page and click off again, within seconds.

You can cut down on the number of bouncers by using show and tell.

As B2B Lead Generation Tips reports:

“Show and tell. I’ve learned that people like to see what they are getting before they go through the effort to get it. It’s true: a picture is worth a thousand words. B2B search marketers should take a page from the product marketing play book. Make it tangible. Include a screenshot from the software download, a picture of the whitepaper cover & table of contents, or a short clip from the video demo.”

Case studies, white papers and testimonials are all forms of show and tell. They’ll cut down on your bounce rate, and will improve your conversions.

Need marketing help? Brief me.

[tags]leads,marketing[/tags]