5 Keyword Tips To Inspire You: Never Run out of Content Ideas Again

keyword content ideas

Curses! Google’s turned off the free keyword tool, which means you need to log in to AdWords and use the Keyword Planner if you want Google’s data. But what if you want to use keywords to inspire your content creation, rather than to buy ads?

A little digression. Please be aware that since Hummingbird flew out of its cage, it’s vital to consider your audience, and its needs, rather than create content to any keyword formula. So these days, Google’s free keyword tool would be much less useful anyway. (We all feel better now, right?)

Let’s look at five keyword tips which ensure that you will NEVER run out of content ideas again.

1. Consider user intent, and focus on “themes”

I love this insight from Aaron Wahlstrom. He discusses how to find content ideas without using Google’s free keyword tool, and in the age of Hummingbird:

This is why keyword “themes” and specific theme landing pages will become more important. For instance, if a user historically was using the queries “A great SEO company for a B2B industrial company” versus “B2B SEO”, you may have received vastly different results. However with Hummingbird, the intent behind this search is largely the same. In this case, it is important to now have a page which targets a theme of Industrial B2B SEO, with good content, which will capture both of these queries.

Here’s how this could work for you in practice. Let’s say that you own a garden center, and you’ve been targeting specific keywords for fertilizers in your content. You’ve been writing about fertilizer brands, when and where to use fertilizer etc.

Corral all the “fertilizer” content you have, to see what you’ve got. Next, create an “everything you always wanted to know about fertilizer but didn’t know who to ask” page. Interview your own fertilizer expert, and the rest of your staff too. You want your new page to be as comprehensive as you can make it. Link out to the fertilizer content you already have.

As Aaron suggests in his article, this is your “theme landing page.”

As you corral the content you have, and create your page, 1001 new content ideas will emerge.

2. What’s in the news? Create alerts for your favorite keywords

Go to Google News, and enter your favorite keywords, one by one. Create alerts for them all.

I just entered “fertilizer” into Google News, and got the result you can see in the image below.

keyword in Google News

Depending on your keywords, you may get a lot of results, or very few. Either way, you’ll get some inspiration for content ideas.

3. Use Google Suggest: go through the alphabet

This is my favorite easy, keyword content idea inspiration-getter. All you do is go to Google.com, and enter your keyword, plus a letter of the alphabet.

In the image below, I entered “fertilizer”, and the letter “a.”

Google Suggest
Google Suggest

Just meander through the alphabet, and see what ideas you get. You’re sure to find several ideas which inspire content.

4. Hello Amazon: enter your keyword, and browse books on your topic

Depending on your keywords, you can get some great inspiration here, especially for your “theme” landing pages.

Just enter your keyword into Amazon Book Search, as in the image below. Then check out the Tables of Contents of any books which appeal to you, using Look Inside/ Table of Contents.

Amazon for content ideas

5. Use Soovle, for inspiration-at-a-glance content ideas

Wedded to Google? Google isn’t the only search engine. There are lots more, but don’t worry, you don’t have to click your way through them all. Let Soovle do it for you.

Soovle

As you can see in the image above, Soovle pulls from several search engines, including Wikipedia, Amazon, and YouTube, to give you lots of content ideas.

So there you have it. Five ways to get ideas for content, using keywords, and without using Google’s free keyword tool.

Need content? Contact me today.

, and on Twitter: @angee

No Soup For You! Google Encrypting ALL Keyword Data

Google Keywords
“No soup for you!”

Ouch. Google is moving to encrypt its keyword research data. Search Engine Watch reports:

Nearly two years after making one of the biggest changes to secure search that resulted in a steady rise in “(not provided)” data, Google has switched all searches over to encrypted searches using HTTPS. This means no more keyword data will be passed to site owners.

Although a total shutoff hasn’t happened yet, Hubspot believes that 74% of user keyword data is now encrypted.

Why is Google encrypting keyword data?

Probably to shove recalcitrant marketers over to Pay Per Click, as Hubspot points out:

So Google says, the reason for the switch is to provide “extra protection” for searchers. Search Engine Land, however, suspects that Google may also be attempting to block NSA spying activity — since Google was accused of giving the National Security Agency access to its search data back in June (which it has strongly denied). We also can’t help but think that, because Google is encrypting search activity for everything but ad clicks, this is a move to get more people using Google AdWords.

The short answer to “why” is because Google can, and because it believes that it will gain an advantage (profit) in some way.

Can YOU live without Google keyword data?

Of course you can. Although having keyword data kindly provided by Google was a nice bonus, raw keyword data stopped being useful years ago.

In Hubspot’s article, Aaron Anders suggests:

“SEO marketers need to be focused on raising organic traffic as a whole, achieving business objectives like online sales and lead generation, growing branded communities, and earning brand mentions. This move by Google will force SEO marketers to focus on business results rather than keywords — which is where the focus should be anyway.”

Exactly.  (You can still get the data, of course. Just run an AdWords campaign.)

In general, focus on building your business — use your content to add value to your products.

, and on Twitter: @angee

photo credit: GaryRHess via photopin cc

 

Blogging? 4 Easy Ways to Save Time

whyarent

Trying to fit blogging into your busy schedule? We looked at itty bitty SHORT blog posts you can create. This saves time. However, there are other ways you can save time too.

Over the years, I’ve streamlined my blogging workflow so that I can get more done – and I continue to tinker with it.

Here are my four favorite time-saving methods.

1. Plan your blogging: planning reduces procrastination

I’ve talked about Sunday planning. This needn’t take long. You can do it while you’re watching TV.

Take action: write a paragraph or two for each idea. If you just write a couple of words, or a title, you’ll wonder what you were thinking when it’s time to write a post. Describe your idea. A minute or two saves time later.

2. Sort out your keywords: keywords count, but readers count more

When you’re planning, check out your website’s stats. Are people finding you for the keywords for which you want to be found?

If not, you may have a targeting problem. Brainstorm keywords your ideal customer might use to find you.

Take action: create a keywords spreadsheet.

Although keywords count, create your blog content for your readers, rather than for search engines.

3. Collect or create images

Collect the images you’ll use for your blogging in the following week.

Take action: if you’re short of images, or even if you’re not, use your cell phone camera. Take photos of your products, your staff, and your location. Image marketing is BIG in 2013.

4. Blog on the go

Most blogs will allow you to blog via email messages. When I update my clients’ blogs, I often type up some quick updates via email. When you do this, you don’t even need to log in to the blog.

blog by email
Got a WordPress blog? Save time by blogging via email

If you’ve got the Jetpack plugin installed in your WordPress blog, you can use the Post by Email option.

Alternatively, just set up an email address in your Dashboard – Settings/ Writing.

We’ve discussed how to blog on the go:

I do much of my blogging away from my computer. I’m more creative out of the office than in it. If you get frazzled and distracted, consider that you can blog anywhere.

Take action: set up an email address now for your blog, so you can blog anywhere, anytime. You never know when you’ll see something blog-worthy.

Everyone’s busy these days. With a little preparation, you can save time blogging.
, and on Twitter: @angee

photo credit: Mike Licht, NotionsCapital.com via photopin cc

Bye Bye Google AdWords Keyword Tool

Error message which appears when you try to access the external Google Adwords Keyword Tool
Error message which appears when you try to access the external Google AdWords Keyword Tool

Nothing lasts forever, not even the Google AdWords Keyword Tool. It’s been replaced. When you try to access the page, you get the above error message.

You need to log in to your AdWords account to access the external tool’s replacement, the Keywords Planner. Of the Planner, Google says:

To find new keyword and ad group ideas, use Keyword Planner just like you would the Keyword Tool. You can search for ideas related to a keyword, your website, or a category. A new feature in Keyword Planner also allows you to ‘multiply’ keywords, or combine two or more keyword lists to generate new keywords. Unlike Keyword Tool, where you were only able to target countries, you’ll now be able to target individual cities and regions within a country.