Curses! Google’s turned off the free keyword tool, which means you need to log in to AdWords and use the Keyword Planner if you want Google’s data. But what if you want to use keywords to inspire your content creation, rather than to buy ads?
A little digression. Please be aware that since Hummingbird flew out of its cage, it’s vital to consider your audience, and its needs, rather than create content to any keyword formula. So these days, Google’s free keyword tool would be much less useful anyway. (We all feel better now, right?)
Let’s look at five keyword tips which ensure that you will NEVER run out of content ideas again.
1. Consider user intent, and focus on “themes”
I love this insight from Aaron Wahlstrom. He discusses how to find content ideas without using Google’s free keyword tool, and in the age of Hummingbird:
This is why keyword “themes” and specific theme landing pages will become more important. For instance, if a user historically was using the queries “A great SEO company for a B2B industrial company” versus “B2B SEO”, you may have received vastly different results. However with Hummingbird, the intent behind this search is largely the same. In this case, it is important to now have a page which targets a theme of Industrial B2B SEO, with good content, which will capture both of these queries.
Here’s how this could work for you in practice. Let’s say that you own a garden center, and you’ve been targeting specific keywords for fertilizers in your content. You’ve been writing about fertilizer brands, when and where to use fertilizer etc.
Corral all the “fertilizer” content you have, to see what you’ve got. Next, create an “everything you always wanted to know about fertilizer but didn’t know who to ask” page. Interview your own fertilizer expert, and the rest of your staff too. You want your new page to be as comprehensive as you can make it. Link out to the fertilizer content you already have.
As Aaron suggests in his article, this is your “theme landing page.”
As you corral the content you have, and create your page, 1001 new content ideas will emerge.
2. What’s in the news? Create alerts for your favorite keywords
Go to Google News, and enter your favorite keywords, one by one. Create alerts for them all.
I just entered “fertilizer” into Google News, and got the result you can see in the image below.
Depending on your keywords, you may get a lot of results, or very few. Either way, you’ll get some inspiration for content ideas.
3. Use Google Suggest: go through the alphabet
This is my favorite easy, keyword content idea inspiration-getter. All you do is go to Google.com, and enter your keyword, plus a letter of the alphabet.
In the image below, I entered “fertilizer”, and the letter “a.”
Just meander through the alphabet, and see what ideas you get. You’re sure to find several ideas which inspire content.
4. Hello Amazon: enter your keyword, and browse books on your topic
Depending on your keywords, you can get some great inspiration here, especially for your “theme” landing pages.
Just enter your keyword into Amazon Book Search, as in the image below. Then check out the Tables of Contents of any books which appeal to you, using Look Inside/ Table of Contents.
5. Use Soovle, for inspiration-at-a-glance content ideas
Wedded to Google? Google isn’t the only search engine. There are lots more, but don’t worry, you don’t have to click your way through them all. Let Soovle do it for you.
As you can see in the image above, Soovle pulls from several search engines, including Wikipedia, Amazon, and YouTube, to give you lots of content ideas.
So there you have it. Five ways to get ideas for content, using keywords, and without using Google’s free keyword tool.