It’s enough to make your head spin. Apple’s sold 3 million of the New iPad since its launch last Friday. So, three million of the glamorous gizmos over a long weekend.
Sounds like a new slogan for Apple — three million in three days.
“Apple Inc has sold 3 million units of the new iPad since sales began on Friday, setting a first-weekend record for the iPad, which for the first time came with 4G capability.”
And yes, if you’re wondering, I bought one. I woke up at 5 AM on the day of Tim Cook’s keynote and ordered one as soon as the Apple Store updated. There were plenty like me; I had to try three times to get the order done, the site kept hanging…
Obviously the iPad’s hot, as is the Kindle. It will be interesting to see when tablet computer sales outpace computer sales. Yes, WHEN, rather than IF.
What does this mean for businesses?
Off the top of my head…
* More online shopping and sales.
iPads and tablets are personal. They’re entertainment machines. Shopping is entertainment. The gorgeous new displays will encourage catalogue marketers to create apps for their catalogues, because their goods will look as good as they do in print.
If you have an online store, check your website logs to see how many tablet owners are visiting your store. Take tablet browsers into account when you’re updating your store pages.
* More online reading.
Now’s the time to take content marketing seriously.
Content sells. By the way, you may want to download the new ebook from Google, ZMOT — Zero Moment of Truth. Fascinating.
* More media marketing opportunities.
It’s time to take video marketing seriously. Put some color and movement into your marketing.
Notice that Apple uses video when introducing new products. If you’re not using video, you should be. (You can ask me to create some concepts and scripts for you, anytime.)
* It’s time to take social media seriously.
Remember the ZMOT. You have to be there at the Zero Moment of Truth — when the buyer is ready to buy.
What a fascinating two years it’s been, since the launch of the original iPad.
Remember to factor tablet owners into your marketing plans.