Conquer the Web: it’s never been easier, or cheaper

It’s a great time to be in business.

If you’re rolling your eyes, you can stop that right now. :-)

Through the good times, many businesses either ignored the Web, or just dabbled. The dabblers whined: “We paid $15,000 for our Web site, and we’re not getting any traffic…” (And there are plenty of reasons they didn’t get traffic, too — and most were easily fixed.)

Nowadays, when times are a little rocky, there are nevertheless HUGE opportunities you need to be aware of, and take advantage of. Now’s the time to take advantage of all the opportunities and boost your business to a new level. The Web’s the key.

As Guy Kawasaki says in The new economics of entrepreneurship:

“Tools are free or cheap. With open source stuff like MySQL, Drupal, PHP, Rails, and WordPress, can tools get any cheaper? You’d really have to work at it to spend a lot of money for the tools to build something these days.”

Are you taking advantage of everything you can get for free or cheaply right now?

Blogging is something you should be taking advantage of to boost your business, and I can help. Get a blog set up and operational on your site — for cheap. I’m offering a great deal on content for your new blog too.

[tags]marketing, blogging, small business, Internet marketing[/tags]

Web Marketing: Two Super Secrets You Must Know

New to Web marketing? Compared to offline marketing, promoting your products and services online has great advantages: your promotions stay online more or less forever, and tracking your results is easy. Here are two super secrets you must know.

1. Content Counts: the Organic Search Results Are Free Marketing

The old saying “content is king” is more true than ever, but here’s a tip: the saying should really be: “RELEVANT content is king”.

In the online world, the more content you have on your site, and on other online venues, the better, but before you splash out on hundreds of articles and videos, think about the needs of your audience.

Who are they? What are their buying triggers? Who is your competition? Once you’ve answered these questions, you can start creating content — or having it created for you.

You can use content in many ways online to achieve your marketing objectives, but be aware that in general, more traffic to your site is not the answer, unless that traffic is targeted, and responds to your offerings.

Therefore, do some research, and create a marketing plan to get you started, but don’t spend too long over it. You should be able to rough out a plan in half an hour or less.

Then, once you start marketing, track your results.

2. Use What’s Available: Rich Media Helps to Spread Your Message

In addition to advertising, there are many ways to spread your message online. Consider: videos, online news releases, free blogs, social networking and forum marketing, in addition to Pay Per Click advertising, and organic search engine marketing.

Before deciding on which form of rich media marketing and social networking to use, work out where your audience hangs out. Video marketing won’t work for you if your audience isn’t interested, for example.

Test your results in each form of marketing, and persist with those which give you the best results.

Are you making all the sales you need? Get persuasive copy written by a top copywriter. I (Angela Booth) have been online for a couple of decades, and I’ve been writing copy for longer than that. Persuasion isn’t optional: it’s the difference between a business goldmine and survival. Get persuasive Web copywriting that works.

[tags]marketing, internet marketing, web content, web marketing, website marketing, web site marketing[/tags]

Article Marketing: 5 Easy Ways to Use Articles to Sell

Want to get more value from your article marketing? Articles can boost your profits. Here’s how to super-charge your sales by making the most of your articles.

Marketing using articles is a brilliant way to advertise. Unlike other forms of advertising, your articles will continue to sell for you for years to come. I’m still making sales from articles I created in 2001 — if I knew then what I know now, I would have devoted more effort, and created more of them over the years.

1. Create a Marketing Plan

Start by creating a marketing plan. Decide what you’re marketing, who your audience is, what your audience wants to know, and how you’ll get a response from them.

How much will you spend? Decide that, too.

You should also have a tracking method in place before you start writing, or hire someone to write for you.

2. The More Articles the Better: Quantity Counts

You’ll get the best results by spreading out your campaign over several months.

This is because the material takes time to be indexed by the search engines. Additionally, once you see which articles get the most views, you can write more articles targeting those keywords.

3. Support Your Articles With Your Email List

Got an email list? If you don’t have one yet, create one today. When you publish an article, let your list know. You should also announce your new article on the social media sites — create accounts at Twitter, Facebook, and similar sites.

4. Re-Purpose Your Articles: They’re Valuable

As we’ve said, the more articles you have the better. But don’t stop there. You can re-purpose your articles in many ways. For example, you can transform them into press releases, ebooks, reports, and white papers with minimal effort.

5. Turn Articles Into Videos to Reach a New Audience

Video sites like YouTube get millions of visitors, and you can tap into that audience by turning articles into videos. These videos don’t need to be extravaganzas. Keep them short, and to the point.

Want to use article marketing to boost your business?

Get article marketing help from a top copywriter.

[tags]article marketing, web marketing, internet marketing, articles[/tags]

Email Marketing with Ezines Still Works: Kick Start your Sales Machine Today

Is email marketing dead? It’s alive and thriving, when done the right way. Your prospects and customers need you to connect with them, and to be there when they’re ready to buy.

Discover why your business should have an ezine.

1. Connect With an Ezine

An ezine is the ideal way to connect with your customers.

How much traffic do you get your website every day? Chances are that most of that traffic will be wasted. They arrive at your site, then vanish, never to be heard from again.

If you’ve paid for that traffic, you’re wasting money. You need a way to capture e-mail addresses so you can reconnect with that traffic.

Once someone is on your ezine’s subscriber list, you can connect with them each week or each month. Since you need to have several interactions (some authorities say up to seven times) with a customer before they buy, an ezine gives you the ideal way to build the customer relationship.

2. Build Customer Loyalty

Many businesses ignore their customers once they’ve made a purchase. Since it’s very much easier to sell to somebody who’s a ready bought from you than to capture a new customer this is a huge waste of opportunity. Once someone has purchased from you they trust you. You can sell to them again.

When you have an ezine you maintain the relationship. You will sell to your customers again and again: they become loyal customers.

3. Longevity Counts: Be There when They’re Ready to Buy

When someone visits your website they may be ready to buy or they may not. If they’re not ready to buy you have no way of contacting them again if you don’t have an ezine.

Once they’re a subscriber, they can become a customer and a repeat customer. A customer who buys a $20 widget may be a $2000 customer over his lifetime with you.

An ezine can be the lifeblood of your business. Do you have an ezine? If you don’t, create one today and build your profits.