Is Your Content Marketing Campaign Working?

Content marketing

Great content may not be enough…

Just two years ago, you could run a content marketing campaign, and you were golden. Visibility was yours. You could pat yourself on the back. “Content marketing works”, you said, thinking about all those poor fools who were paying for traffic.

Sadly, those days are over. Great content isn’t enough. You can create a content marketing campaign, but see no real results for months. However, you shouldn’t give up.

It takes time. All the content you’re adding won’t shoot straight to the top of the rankings. Google’s constantly shuffling the rankings, and if your site’s new, you need to be patient.

Even if you have an established site, your content may not draw as much attention as you want immediately. As this article, Even Great Content Will Go Unnoticed, says about content writers:

Even if they create the most brilliant blog post ever written, it’s entirely possible that you won’t benefit from it. It’s a hard pill to swallow, but a lesson that every marketer and site owner must learn: even great content can go unnoticed.

Promote your content: creating it isn’t enough

They won’t come, just because you built it. You need to promote your content.

There are many ways you can do this.

Some ideas:

  • Run PPC advertising.

However, do make sure that you get your site visitors onto a mailing list. Otherwise they’ll consume your content, and will never return.

  • Ensure that there’s a call to action at the end (or in the beginning, or in the middle), of every piece of content you post to your website.

You’re creating content for someone, to do something. Make it obvious what you want them to do, but don’t be obnoxious about it. Be helpful.

  • Add press releases to your content marketing strategy.

Press releases, that old marketing standby, have gained new life on the Web. Your online press releases may still give a nod in the direction of the media, but they’re written for your customers. Think of them as “news releases”, rather than press releases.

  • Add value with your content.

It’s essential that you add value with the content you post.

This is tricky. You’re adding content because you want visitors, but visitors aren’t enough. You want your target market (or a part of your target market) to visit your site, and get value from your content.

You want them to save your content, or at least bookmark it, so that they can find it again.

Ask yourself, before you post content: Does this add value? To whom? Why?

I asked myself that question, before I wrote this article. The answer: The article’s for website owners who are getting cold feet in the middle of a content marketing campaign. It provides value because it reassures them and gives them ideas for promoting their content.

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Article Marketing Wisdom: How to Make the Most of Each Article You Write

Article marketing is a very powerful promotional tool. If you’ve been using this advertising method successfully, you know how effective it is. However, you may not be making the most of each article you write. Let’s look at four ways you can do this.

1. Use Your Articles to Build a Targeted and Profitable Email List

Email marketing isn’t as profitable as it once was, however having your own mailing list is vitally important no matter what business you’re in.

Use your articles to build your email list, so that you get the opportunity to promote your products and services each time you publish a new article.

You can use your already-published articles to attract subscribers to your list. Bundle up your best articles, save them as a PDF file, and offer them as a subscription bonus.

Alternatively, if you have lots of articles, use a Print on Demand service, and publish your articles as a book. This method of using your articles works particularly well if you’re operating a bricks and mortar business — give your book away to your customers. (Remember to include promotional messages.)

2. Use Your Articles on Your Own Blog

Many article marketers publish their articles to article directories, but they fail to use their articles themselves. This is an error — you should be profiting from your articles yourself for increased traffic to your website.

If you’re worried about the “duplicate content” penalty, don’t be. There is no penalty as such. You can certainly publish your articles on your own site for the search engine optimization benefits.

3. Revisit Your Articles and Update Them

Articles become stale over time. When you revisit your articles, and update them with fresh information, it has almost the same effect as writing a completely new article. You will draw more traffic to your site and you will make more sales.

4. Build Your Website’s Internal Linking Profile Through Your Articles

Articles are extremely valuable as a search engine optimization tool.

Link back from your articles to your primary site or blog. This gives the other pages on your site a rankings boost. Site visitors will stay longer too, because there’s more information.

Need copywriting help? Top copywriter Angela Booth can help you with all your advertising copy needs, including article marketing.

Angela specializes in Web copywriting, so visit her new site Hot Web Copy for information on how she can help you to increase your profits on the Web.

Web Marketing: 5 Easy Ways to Make More Sales

Your Web site is the hub of your Web marketing efforts. Get your site prepared to make more sales with these five easy tips to increase your traffic.

You’ve got a Web site, but you’re disappointed that you’re not making sales. How do you get traffic to your site, and convince people to buy once they arrive? The answer’s simple, and consists of two words.

Read on to discover what they are.

These days, with billions of Web pages online, and many millions of sites, it’s harder to get attention than it used to be. However, people look for information on the Web 24×7, and if you can give them what they want, you’ll get attention, and you’ll make sales.

Here are two words to remember: Be There. That is, be available, encourage interaction, and you’ll make sales.

Let’s look at five easy ways you can be there.

1. Create a Blog: Be Real, and Be Human

Many businesses believe that blogging won’t help their business, because ______ (fill in the blank with your reason.)

If you believe this, let me ask you two questions: “Do you want more traffic? Do you want more sales?”

Did you answered “Yes” to both questions, you need a blog. Your blog may not look like an online journal. Few business blogs do. It may just look like a part of your site which gets traffic which converts to sales.

The point of a blog on your site is that it engages your visitors and turns them into customers.

2. Answer Customer Questions on the Blog

A blog’s power is derived from Really Simple Syndication (RSS.) This syndication is built into blogs, and it means that blog postings can appear on sites which syndicate news (Google Blogs, Technorati, and many others), within minutes.

Contrast this instant syndication with getting a Web page indexed so that it appears in the search query results — it can take days, even if your site is well-established, and months, if your site is new.

This instant-publication feature of a blog make it an ideal solution to responding to customer and pre-sales questions.

3. Create a Twitter Account to Promote Special Offers

As well as a blog, your business needs a Twitter account. Many businesses use their blog in tandem with Twitter to respond to customer questions. However a very  common use for Twitter accounts is to use them for special promotions. For example, the site Adore Beauty asks customers to tweet their Wish List: customers can win items on the list.

4. Add More Content to Your Web Site

Content counts. Every page on your site is an opportunity to be found in the search engines, so build up the content on your site for more traffic and sales.

5. Keep Your Web Content Fresh

As your site grows, your content can become hard to manage if you don’t have a content plan for the site. Appoint an editor for the site to manage the content, ensuring that the content is up to date, and that all the links work. This is vital: broken links give a bad impression.

Get traffic to individual pages by building up the links to those pages, so that each page on your site works for you.

Need help with Web marketing? I (Angela Booth) have been marketing online for many years. Brief me on your site: I’m happy to help.

Sales Power: Grow Your Website With Great Web Content


You own a small business. You want more sales. If you have a website, you’re disappointed with the results; you expected your site to do more for your business. If you’re site is small: brochure size, you can’t expect much from it. To get more traffic and more sales, you need more content.

However, creating it can be a hassle. You’re busy, and so is your staff. Is it really worth the effort? Yes, it is. Dollar for dollar, every cent you invest in content will stand you in good stead for years to come.

1. Web Content Is a Cheap Promotional Strategy

Adding content to your website is one of the cheapest and most effective ways to promote your business. The more content your site contains, the more visitors you will get.

In addition to adding content you need to ensure that some of your content is so valuable that it attracts links effortlessly.

Each link you get is valuable. Consider that any backlink is worth at least $25 a month to you, and much more if the link comes from a high-ranking site. Placing a monetary value on links gives you way to evaluate the results you’re getting from your content development.

2. Which Keywords? Use Your Positioning Statement

Your positioning statement describes your audience. It also describes what your site is, and why your audience will find it valuable.

Write your positioning statement before you start researching keywords. Your keywords should be developed from your positioning statement — brainstorm keywords, and ask everyone in your company to do the same. You know your business better than anyone else, so you know the mindset of your audience and the words they’re likely to type into a search engine to find you.

Use keyword research tools only after you’ve developed your own in-house keyword list.

3. Create a Schedule for Web Content Development

The easiest way to grow your website with great content is to create a content-development schedule. (Hire writers if no one in your company has the time to write.)

Your website can be your most effective marketing tool, but its effectiveness depends on amount and type of content. The more your site grows, the more marketing power you’ll have.

, and on Twitter: @angee

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