Creativity Rules: Copywriting and Content Tips to Build Your Audience TODAY

Creativity Rules: Copywriting and Content Tips to Build Your Audience TODAY

We’re living in a new world; a world in which information is marketing. Creativity rules. Copywriting and content work together to build your business.

If you’re new to marketing via content, you may be wondering how it works. Or indeed, if it works at all.

Content marketing works for many businesses, in the form of “native advertising” (also known as “sponsored content”.) Companies are relying on content:

It is usually labeled advertising (sometimes clearly, sometimes not), but if the content is appealing, marketers can gain attention and engagement beyond what they might get for say, oh, a banner ad.

It’s rumored that for some content, click through rates are as high as 20 per cent, compared with the click through rate for banner advertising: 0.1 per cent.

Marketing by using information can build your business

Will content marketing work for you? It worked for “Sales Lion” Marcus Sheridan, who famously used content marketing to build his swimming pools business. From the New York Times article on Marcus Sheridan’s content strategy:

Q. Once you wrote a blog post, how much time did you spend promoting it on Twitter and Facebook?

I didn’t. Dude, that one article on price has never been tweeted. It’s never been Facebooked. I’m not saying social media doesn’t help, but it’s nowhere near what people think. The only metric that really matters is total pages viewed. Here’s a statistic for you: If somebody reads 30 pages of my River Pools Web site, and we go on a sales appointment, they buy 80 percent of the time. The industry average for sales appointments is 10 percent. So, our whole marketing campaign revolves around getting people to stick around and read our stuff, because the longer they stay on our site, the greater the chance they’re going to fall in love with our company.

Tips you can use to build your audience (and business) today

I’ve compiled some articles into a free report, Creativity Rules: Copywriting and Content Tips to Build Your Audience TODAY. Add your email address to the form in the sidebar. You’ll receive the report in your email Inbox.

Alternatively, you can view it here.

 

, and on Twitter: @angee

Copywriting Tips for Information Marketers

Are you an information marketer?

You know that the sales of your products depend on your professional copywriting skills. Let’s look at four tips which will help you.

1. Focus on Your Target Market

If your prospective buyer doesn’t feel that your sales page is speaking directly to him, you’ve lost a sale. This means that every sales page needs to be tightly focused on one particular market.

You may feel that your product meets the needs of more than one market, if so there’s a simple answer — write specific sales pages, one for each market.

2. What’s Your Product’s Strongest Selling Point?

What makes your product different?

What makes your product a must-have for its market?

You need to answer these questions before you start writing your copy.

Write down these points, and get into the habit of writing down every point you want to make before you start writing your copy. The more information you have to draw on, the better. Professional copywriters spend ten times as long researching a product as they do writing the copy.

All that work pays off: you’ll find that your copy flows, is logical, and makes sales.

3. Honesty Pays: Your Bullet Points Must Describe Your Product

Always be honest in all your copy. It’s common sense, because not only does it cut down on refunds, it also ensures that your customers are happy.

I’ve read many sales pages where the bullet points were a complete fiction, they bore no relation to the product at all.

4. Include an Excerpt if Possible

You’re selling information, so excerpts of that information help you to sell. Offer a chapter of your product so that people can gauge whether the product fits their needs. Large companies like Amazon do this, and you should too.

DIY Copywriting – the Secret to Big Sales Every Day

Copywriting has been called the secret of business success, and it’s no exaggeration. Expert copywriting can double and triple your profits within a year.

However, top copywriters are expensive. Worse, they’re always booked well in advance.

What if you could do your own copywriting? You can become an expert copywriter with Angela Booth’s “Copywriting Master Class – Ten Weeks to Copywriting Genius” – the class takes you from beginner to copywriting pro.

Do your own copywriting: sell more. Discover the communications’ secrets of the top copywriters. At the end of the class, not only can you do your own copywriting, you can also sell your copywriting services to others.

Enroll in “Copywriting Master Class – Ten Weeks to Copywriting Genius” now.