Image Marketing: The Big News of 2012

Above: brands on Pinterest

“Image marketing” took over in 2012. Brands appeared on Pinterest; Instagram made friends and then lost them again. (I’m sure however that 100 times as many people signed up for Instagram as deleted their accounts, because of the amazing publicity when their EULA changed.)

Images are now big news for marketers.

As Heidi Cohen said, we saw:

(the) Overwhelming power of the photo in 2012. With expanded smartphone and tablet usage everyone has a relatively good camera within arm’s reach to document the details of their lives. Further, there’s no worry about poor spelling or grammar. With Instagram, Facebook, Pinterest and Flickr, the stage is set for expanded salience of images.

If you’ve been ignoring images it’s time to think about how you’ll use them in 2013, and more to the point, who’ll provide the images.

How will you use images in 2013?

Start by using images on your blog, or create a blog specifically for images. I suggest Tumblr. Not only is the platform free, it’s also incredibly easy to use. I created a Tumblr blog recently; it’s amazingly easy to use. You can post from your iPad, or by sending your post to your Tumblr email address.

Another benefit to using Tumblr: it’s very social.

Who will provide your images?

Anyone you can talk into it. Ask your staff to take photos via their phones. Most cell-phone images these days look great on the Web. Ask customers to contribute images too — run a contest.

If you haven’t yet come on board with images, slot image marketing into your promotional plans for 2013.

Jazz Up Twitter: How to Add a Header Image

New twitter header

Did you know that Twitter now lets you add a header image on your Profile page on

Twitter says:

While the header photo keeps your profile simple and consistent on iPhone, iPad and Android, you will also still have an additional photo – a background photo – on Upload a background image to complement your header and profile photos.

When you upload a header image, Twitter takes the information from your Twitter bio, and adds it to the image. If you haven’t set up your Profile, go to Settings to edit your Profile, as in the image below.

Edit Twitter Profile

Now let’s look at how you create and upload a Twitter header.

Create a new Twitter header

Start by creating a new header, or have someone create it for you. The recommended dimensions are 1200 x 600 px, with a maximum size of 4 MB.

Once it’s created, and available on your desktop, you can upload it to Twitter. By the way, you can even upload it from your phone if you wish — very handy if you’ve just shot a photo and want to use it as a header. You can change your image as often as you like, of course.

To upload the image, go to your Profile, then click on the Design link on the left of the page, as in the image below.

Design Twitter Header

Then press the Change Header button. Upload your header. Once it’s uploaded, remember to click the Save button at the bottom of the page.

And you’re done. :-)