Social Media Marketing With Images: Easy, Fun and FREE

Social Media Marketing With Images


Here we are: it’s a brand new year. You’ve decided to get up to speed on social media marketing, and you’ve wondered: WHERE do marketers get their images? Gorgeous photos, clever infographics, smart quote images… How do they do it?

Easy. They make images part of their social media strategies, because as the truism says, an image is worth a thousand words – and sometimes more. Images are evocative. They hint, and suggest.

You don’t need to be an ace photographer, or a designer, to use images in your social media marketing. You can create many images yourself. Train yourself to use your cell phone camera – every image you take yourself is free.

Then make the most of your images with some savvy image editing. No, you don’t need Photoshop. I listed some wonderful free image editing tools in this article.

Canva’s one of my favorite free image tools:

Canva is a new app, and it goes beyond simple image editing. Its claim is that it can “make design simple for anyone.” To that end, the app is stuffed with thousands of wonderful design elements, including stock photographs, layouts, and fonts.

Many of these elements are free. You’ll pay a minimal fee for others, but far less than you’d pay for an image from a stock photo website. Of course, you can use your own images, also. With the ease of Canva, you can create a birthday card, business card, or blog image in seconds.

It took me around two minutes to create the image at the top of this post. I created it at 600 x 900 pixels, which is an excellent size for Pinterest and Google+. Canva’s got a lot of presets for images, including images for Facebook and other social media sites. It’s just as easy to create your own custom sizes, just type them in.

I’ve been using Canva for several months, but haven’t even scratched the surface of this amazing program. Shush… don’t tell anyone, but I’ve even used Canva to create Kindle ebook covers in minutes. Over the holiday period, I used Canva to create fast and easy cards.

Grab attention with your images: some tips

In your marketing, you use images to grab attention.

Here are some tips…

  • Create your images in batches. If you’re in image editing and creation mode, don’t stop at one image. Create several. I like to create at least five.
  • Use call out images for your Calls to Action (CTAs). They’re an easy way to grab attention, directing your website’s visitors to the action you want them to take.
  • Use Skitch, or a similar app to build a swipe file of image ideas for your social media marketing. Watch how brands do it.
  • Use several image editors to get the effects you want – I often use two or three of the free Photoshop alternatives to create a set of images.

Social media marketing is essential for your business. If you’re just getting started, you’ll love the results you get from using lots of images in your campaigns.

write a book book coaching

, and on Twitter: @angee

Increase Web Traffic and Consumer Engagement With Pinterest: 3 Easy Ways

Increase Web Traffic and Consumer Engagement With Pinterest: 3 Easy Ways

Want to increase your Web traffic with Pinterest? Not only does Pinterest drive traffic, it also enhances consumer engagement. Make it easy for consumers to pin your images. When their followers see your images in their streams, they may repin, giving you more opportunities for traffic.

These tips are easy to implement, and at least one will give you a “duh!” moment because it’s so simple. By the way, if you’re in an unglamorous industry, and can’t easily source glitzy images, you can nevertheless use Pinterest as traffic source.

Denise Wakeman suggests:

In fact, you don’t need stunning photos or a sexy topic to attract followers on Pinterest. Joan goes through the steps she uses to create images of helpful how-to tips, even for the most boring topics, using nothing more than PowerPoint, and then cross-promotes each tip to her blog, website, or a social media site.

I often use Keynote on my Mac to create text-focused images for Pinterest. Several of my students use MS Word to create Pinterest images. Alternatively, download the free Open Office office suite, and use its Impress app to create your images.

If you want a Web-based image creator, I’ve become a fan of Canva. It’s a free app which creates gorgeous images suitable for pinning. You can create custom images sizes in Canva: for Pinterest, images of 600 x 900 work well – I created the image at the top of this post in Canva and PicMonkey.

Tip 1. Hand-craft descriptions for your pins.

Make it as easy as possible for people who are searching Pinterest to find you. I had a “duh!” moment a few weeks ago when I realized that I’d ignored my pins’ descriptions, even though I know that you need text and keywords to enhance search-ability.

Each pin has its own “page” on the Web, so in SEO terms, think of a pin’s description as a page description. You’re given 500 hundred characters for a description, which is around 100 words. Add a keyword as a hashtag, and describe your pin. In addition, consider adding a URL to your pin, and asking for repins.

Tip 2. Comment on others’ pins.

Engaging via commenting on pins gets traffic to your Pinterest boards. When you comment on others’ pins, anyone reading your comments can click on your name, which is a link to your Pinterest account.

If you spend just ten minutes a week commenting, it will give you an uptick in followers and traffic.

Tip 3. Add text to images when appropriate.

Text helps your images to stand out in people’s streams, and can encourage consumer engagement with your brand. Not every pin will need text. If you’re pinning products however, including text with a product’s primary benefit can drive a click. Adding your logo can help too.

An article in Mashable recently reported the Pinterest drives more traffic than Twitter and LinkedIn. If you’re not getting your share, implement these three easy tips today.