LinkedIn Strategy: 5 Steps to Get Started

LinkedIn Strategy: 5 Steps to Get Started

Should you be using LinkedIn? That depends on what you want to achieve. I’ve been helping a couple of clients to develop a LinkedIn strategy, and in the process, have been creating my own. To date, I’ve spent less time on LinkedIn to focus on Twitter, Pinterest, and Google+. LinkedIn is perfect for professional networking, so I’ll be more active there going forward.

LinkedIn shines in that it’s a network for business connections, rather than a purely social networking site; you won’t find the animated GIFs and cat videos that you find on the other sites.

Let’s look at how you could develop your own LinkedIn strategy.

1. Set Up Your Personal Profile

If you’re new to LinkedIn, here’s a good way to get started if you’re active on Twitter. Larry Kim suggests treating LinkedIn more like Twitter:

“… there was a huge opportunity there to network in more meaningful ways with a far larger group of people than those I’ve already met and connected with.”

Here’s an excellent video on setting up your profile page.

2. Set Up Your Company Page

Once you’ve established your profile, and have made some connections, it’s time to set up your company page. To set up a page, choose Companies from the Interests menu. On the left, you’ll see recent updates to company pages, and on the right, a button to create your own.

LinkedIn has a useful best practices page for company pages.

3. Join Relevant LinkedIn Groups

LinkedIn has thousands of groups you can join, and allows you to join up to 50. If you don’t have time for even one group, let alone 50, consider that:

  • You can contact people directly in groups even if you’re not one of their connections; and
  • Groups help you to be found — if they’re open, you can be found on the Web too, so you might get a search rankings boost.

Groups can be members-only, or open. On an open group, you can share your updates to Twitter and Facebook. “Open” truly means open, because discussions can be viewed by anyone on the Web. This can benefit your search engine rankings.

4. Integrate LinkedIn With Your Marketing Activities

On LinkedIn, your options for marketing include:

  • Your profile page;
  • Your company page;
  • A blog (yes, you can blog on LinkedIn);
  • Groups.

Blogging on LinkedIn is simple. Go to your home feed, and click the pencil icon in the Share an Update field. You can add an image, and format your text as you can in any blog editor.

Tip: your LinkedIn blog is ideal for sharing and repurposing material you’ve posted on your own blog, or elsewhere.

Monitor LinkedIn Regularly

You can stay up to date with LinkedIn via the Pulse app, and can like and share content,  with your connections via LinkedIn Connected.

As with all social media networking you get out of it what you put into it.

So, is LinkedIn for you? If you’re a writer, certainly. the more contacts you have the better, and if you’re an author, ditto. LinkedIn offers many groups for self-publishers, so you can stay up to date with the latest news, and find connections for cover design, editing, and marketing your books.

Get started on LinkedIn, and check it out; you can form connections with past clients, and new ones.

Let’s connect on LinkedIn.

, on Twitter: @angee, and find Angela on Pinterest, too.

Get coaching, and build your skills at Angela’s online store.

Improve Your Writing: 4 Instant Fixes

Improve Your Writing: 4 Instant Fixes

Want to improve your writing? Let’s look at four fixes which will improve your writing whenever you use them.

1. Write ABOUT Your Topic Before You Start Your Writing Task. Pre-writing loosens you up.

Most people who want to complete a writing task just start writing. Then they stop. They get distracted. An hour later, they give up the task because they “hate” writing.

Others who want to complete a writing task remember English lessons at school, and create an outline for their projected piece of writing. They soon get distracted, and give up too.

Here’s why they give up. Researchers claim that we can’t hold more than seven discrete thoughts in our brain at once. This makes writing and thinking a challenge, because our brains associate thoughts.

For example, let’s say you start writing an email message to your boss on customer service challenges. You know what you want to say, but the words aren’t coming out right. After five minutes, you find yourself thinking about a movie, because you thought about your boss, and the time you and your partner had her and her husband to dinner. You chatted about movies at dinner, and you realize it’s been a while since you went to see a movie. Before you know it, you’re texting your partner asking what movie he’d like to see later in the week.

You can end these struggles with distraction.

Write about your writing task first. Get a timer, and set it for five minutes. Free write about the writing task.

In this article on writing well online, I discussed a writing process. Follow that process, and whenever you get distracted, free write.

Writing’s a muscle. Free writing helps you to build a writing habit because it trains you to produce words, no matter how crappy those words might be, initially.

2. Write Short Sentences. It’s easier to keep track.

Hemingway had several rules for writing, one of which was to write short sentences. Here’s the benefit of writing short sentences: you achieve clarity. You say what you want to say, and people understand what you’re saying.

Collect your sentences into paragraphs. Ideally you’ll link your paragraphs seamlessly, so that your readers can follow your arguments.

3. Stick to One Idea Per Paragraph.

Sticking to one thought/ idea per paragraph is a basic writing rule.

Combine this rule with #2, and you’ll say what you want to say quickly and simply. Your readers will love you. :-)

4. Begin at the End (Action!)

I’m a copywriter, so I love AIDA, the copywriter’s formula. (Attract attention, inspire interest, create desire, develop action.)

You want your readers to take action on what you write, so decide what you want them do first, before you start writing. Make a note of the action you want your readers to take.

Since you now know the end result, your writing will flow more easily… AND you’ll be effective.


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, and on Twitter: @angee.

You can find Angela on Pinterest, too.

Jazz Up Twitter: How to Add a Header Image

New twitter header

Did you know that Twitter now lets you add a header image on your Profile page on twitter.com?

Twitter says:

While the header photo keeps your profile simple and consistent on iPhone, iPad and Android, you will also still have an additional photo – a background photo – on twitter.com. Upload a background image to complement your header and profile photos.

When you upload a header image, Twitter takes the information from your Twitter bio, and adds it to the image. If you haven’t set up your Profile, go to Settings to edit your Profile, as in the image below.

Edit Twitter Profile

Now let’s look at how you create and upload a Twitter header.

Create a new Twitter header

Start by creating a new header, or have someone create it for you. The recommended dimensions are 1200 x 600 px, with a maximum size of 4 MB.

Once it’s created, and available on your desktop, you can upload it to Twitter. By the way, you can even upload it from your phone if you wish — very handy if you’ve just shot a photo and want to use it as a header. You can change your image as often as you like, of course.

To upload the image, go to your Profile, then click on the Design link on the left of the page, as in the image below.

Design Twitter Header

Then press the Change Header button. Upload your header. Once it’s uploaded, remember to click the Save button at the bottom of the page.

And you’re done. :-)

Your Website: How to Get Free Traffic

get_traffic.jpg

You’ve got a website. Whew — the hard work is over, right?

Sorry, but no. The work hasn’t even started. Now you need to get traffic.

The easiest way is to buy it. Buy traffic, and you get eyeballs, instantly. Of course there’s a catch, and it’s this: once you stop paying, the traffic stops.

I prefer to get free traffic to my sites and blogs. I’m cheap that way. :-) Of course, you and I know that there’s no such thing as a free lunch: you pay for everything, one way or another.

Nevertheless, “free” traffic has a huge benefit over paid traffic. It’s this: most free traffic keeps sending you traffic for years after you’ve paid for it with your time and energy.

“Free” may not be totally free, but it beats most paid traffic simply because of the longterm benefits.

Over the next few days, we’ll discuss getting free traffic by getting links from high-traffic sites, and the noble art of blogging.

We’ll discuss:

* Articles

* Blogging

* Document sharing

* Videos

* Blog commenting

Nothing new there?

Right, there isn’t.

But you’re reading this post for a reason: you want more traffic. Handle the above sources in the right way, and you’ll get that traffic.

So pay attention over the next few days. :-)

Here’s a tip: subscribe, so you get the articles delivered to your Inbox.

If you look at the top right hand corner of the page, you’ll see this link:

delivery.jpg

Click the link, and you’ll receive updates in your Inbox.

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