Blog Marketing – Drive Traffic to Your Site Today

Want to drive traffic to your website, simply and easily and essentially for free? Consider how amazing it would be to make an impact on your customers in a way which would inspire trust… You could get direct feedback from them, find new customers, and make sales, just by communicating what you do in your business, day by day. A blog is a marketing tool which helps you to do that, and more.

Although blogs have been around for over a decade, they hit the mainstream in 2004, when “blog” became the Merriam-Webster Dictionary’s word of the year. Unfortunately, although many businesses are using blogging as a marketing strategy, most business owners are still uncomfortable with the idea of an “online journal”.

I encourage you never to think of your company’s blog as an online journal. Instead, think of it an online marketing machine. You’re marketing your business and products via instant publishing, to millions of people all over the world.

In short: blogging equals traffic to your website, and sales — if you do it correctly.

Here are a couple of tips which will help you to get up to speed.

1. Integrate Your Blog Directly Into Your Website

Your first step should be to decide on a publishing platform (WordPress is popular and is suitable as a Content Management System for many businesses.)

Once your blog’s up and running, use it to publish company news, and to answer reader questions.

As you continue to publish entries, each page is a new gateway to your site, on which your customers can find you. Ensure that you link to your primary site’s pages and products from your blog pages.

2. Share Your Company’s News

The instant publishing function of your company’s blog means that it’s ideal for sharing insights, news, tips and hints, and much more. You can share material like customer stories, and staff news.

Remember that each page is yet another gateway to your site, and will build your website’s traffic.

Blog marketing is a simple but powerful way to build traffic to your site, and help you accomplish your business’s goals. If you haven’t already created your blog, I encourage you to do it today.

Want to drive more traffic to your site? Let’s discuss ways in which you can use blog marketing for your business.

Blog Your Small Business: 3 Tips for Blogging Success

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Does your small business need a blog? Perhaps you heard the hype around blogging, and you thought it was just that, hype. Then your competitors created blogs, and you realized that they’re attracting new customers and cementing relationships with current customers, and you’re not.

Relax: you haven’t been left behind, not yet. You can start a blog and can get all the benefits, but the time to do it is now.

Here are three simple tips to you help you success.

1. Why Blog? Set Goals and Create a Plan

Start by setting some goals. You should be reading your competitors’ blogs, as well as small business blogs, so you can see how others do it. (But don’t feel you need to copy them: get creative.)

Now decide what goals you want to achieve. Perhaps you want to alert customers to savings by giving RSS subscribers daily deals, or you’re launching a new product soon and want to get free publicity, or perhaps you just want to answer customer questions.

Write down your goals, and create a plan for creating content for your blog. Who will write it? Discuss your plan with employees — you may find a keen blogger among them.

2. Keep It Simple: Create a List of Keywords

Next, create a list of target keywords you’ll use in your postings, as well as in your new blog’s title and description.

The Web works on links, and links work on keywords. If you’ve never researched keywords before, ask your customers which words they would use to find you on the Web.

3. Be Friendly: You’re Talking to Your Customers

Here’s all you need to know about blog content: be friendly, informal and chatty. Imagine you’re talking directly to one special customer, because you are. The Web is made up of individuals, so chat just as you would when speaking with someone face to face.

One final tip: remember you can use video on your blog, and the more “home made” your videos look, the better. Your customers don’t want to be sold to, they want you to talk to them: blogging is all about conversations.

 

Blog – Get Fresh Ideas and Inspiration

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It’s hard to keep coming up with ideas for your blog in the rush and bustle of daily life...

Running out of ideas for blog posts? I’ve just been scanning my feed reader, and some of my favorite blogs haven’t been updated in months, so getting content ideas is obviously a challenge.

That’s always a danger when you’re writing a blog; you lose interest in the blog because you run out of ideas.

Here’s how to get fresh ideas and inspiration: learn something new.

What would YOU like to learn?

On one of my writing blogs I’ve started to offer podcasts and videos. This opens up whole new blog topic areas for me as I learn new applications, and put my learning into practice. Learning new things helps me to see old topics in a new way; it’s also rekindled my enthusiasm for that blog, and for blogging in general.

Almost any topic you’re blogging about will lend itself to the “learn something new” strategy.

Let’s see how you could put this strategy to work for you:

* If your blog was about cooking, for example, why not take a cooking class? You could also interview cooks, write restaurant interviews, or add “wine” to your blog’s categories and start writing about wine.

* If your blog is about a business topic, think about other business areas you could cover. Business is a huge topic. It involves finance, customer service, managing staff, time management – the list of topics you could potentially cover is endless.

* If you’re blogging for a specific business (your own or someone else’s), the “learn something new” strategy applies here, too. Take your video camera to a convention, or talk to members of your staff and ask them to explain their areas of expertise to you.

So learn something new today. Blogging will be fun again and you’ll create fresh new content and will get new readers too.

 

Web Content Creator: Dominate the Web

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Content beyond SEO: write it, and turn your words into cash… While Search Engine Optimization (SEO) is important — the search engines are indexing scripts after all — companies and publications are looking to social media, and rich content, to get traffic.

They need writers who are up to speed on these topics. So savvy Web writers are becoming content creators. They’re creating Facebook and Google+ pages, Twitter campaigns, writing video scripts, writing local content, and much more.

Check it out now.

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