Keep it real and avoid Google penalties

Google knows a great deal about your and your Web sites. As competition for eyeballs on the Web gets more intense, there’s a temptation be outrageous just to get links and exposure.

On the story Sphinn – The greatest example of linkbait…………ever?! Matt Cutts of Google comments:

“‘Where does Cutt’s and search engines stand on something like this?’

My quick take is that Google’s webmaster guidelines allow for cases such as this: ‘Google may respond negatively to other misleading practices not listed here (e.g. tricking users by registering misspellings of well-known websites). It’s not safe to assume that just because a specific deceptive technique isn’t included on this page, Google approves of it.’

There’s not much more deceptive or misleading than a fake story without any disclosure that the story is hoax.”

“Linkbait” may just turn into poison-bait if a site is banned in Google.

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Top ten rankings in Google – the awful truth

In the past year, search engine optimization (SEO) has become huge online, because as more businesses use Internet marketing, all want a top ten ranking, preferably in Google.

Aaron Wall’s written a great report on the topic, “What is a #1 Google Ranking Worth?”.

A top ranking in Google for the keyword of your choice is the holy grail of search marketing.

Achieving such a ranking for your favorite keyword is very difficult. However, all is not lost. You CAN achieve a ranking for less competitive keywords, and this requires both commitment, and creativity.

Aaron’s report will give a kickstart. The awful truth about achieving a top ten ranking for a competitive keyword is that it’s not easy. If anyone tells you that it is, recognize them for the fraud they are.

[tags]marketing, SEO, SEM, Google[/tags]

Cell phones a threat to Google?

If you’re marketing online, Google’s dilemmas will ultimately affect you.

Here’s a case in point.

This article The Real Threat to Google reports:

“As more people use cell phones and their tiny glass screens to gain access to the Internet, Google and its fellow online advertisers will have less space, or what’s called ad inventory, to place marketing messages for customers. Google makes money selling ad inventory. And its ad inventory is diminished on a cell phone.”

Why will this affect you?

The article points out that smaller ad spaces will speed the rise of personalization of marketing messages, and this means that you’ll need to rethink your current marketing strategies.