Got a Google+ business page? Me too. However, a Google+ business page has been a hard sell to my clients: “I’ve got a Facebook page, why do I need a Google+ page too?”
The short answer: Google. Google’s been promoting Google My Business:
Google My Business connects you directly with customers, whether they’re looking for you on Search, Maps or Google+.
Here’s the FAQ to Google My Business. Basically, Google’s tying everything together — search, maps, and social media via Google+, and it all starts when you set up your Google+ business page and verify your address. (Google will send you a postcard.)
Look on your Google+ business page as an asset: one you need to promote your business effectively.
What about SEO?
Search engine optimization (SEO) will always be important. The “search engines” are just software scripts. Your website and blog pages need meta data to tell the scripts what each page is about. Your pages still need to be “optimized”, in a sense. And you still need links to your pages. Nothing has changed; Web content is what it always was.
However, social media is becoming ever more important, and search engines are getting smarter. Google wants to tie all your business information together to help your customers to find you, and to do a better job of indexing the Web.
So, a Google+ business page as gone from “meh, who needs it? I’ve got Facebook”, to becoming the foundation of your online marketing. Don’t fight it. Click the big blue “Get on Google” button on the top right of Google My Business, and get started. :-) As Google is at pains to point out, it’s free, so it won’t cost you anything.
You’ve got a Google+ business page, now what?
Start posting to your page, and getting followers to your page. Social Media Examiner gives you 11 ways to get followers to your Google+ business page:
One of the first tips I give people is to use your Google+ personal profile to interact with your Google+ business page content.
Since Google’s using your information for Web search, it’s vital that you show willing, and get some content on your Google+ business page, and some engagement going too.
Keep your customers in the know by posting updates, news and special offers on your Google+ page. Your customers can +1 and comment on the content you post, giving you a direct connection to their feedback.
Treat your page as you’d treat your other social media pages. Promote your page on your website, and ask customers to respond. As Google suggests, make it worth their while to visit your page and interact by posting special offers for them.
So there you have it. Like it or not, your Google+ business page is important. It’s a vital asset for your business. You need one. Google has spoken. :-)