Want Free Advertising? Here You Go

Vintage ad - Lucky
Ah, the halcyon days of advertising. Smoking’s been outlawed, advertising’s painfully expensive… and often just don’t work.

If you’re tired of spending too much on advertising, there’s an alternative. As I said in this article, 5-Minute Blogger: 300 Seconds to Success | Angela Booth’s Fab Freelance Writing Blog:

Why blog? Two words: free advertising.

As Hubspot points out, the blog post is the new advertising unit.

If you want to get paid to write, you need to advertise. Unfortunately, not only does advertising cost money, it’s also ephemeral. You pay, your message gets out, and when you stop paying, your message is GONE.”

I nag people to blog. My clients, my writing students… nag, nag, nag… BLOG!

These days, advertising just doesn’t work as well as it used to. Your audience is everywhere, and nowhere.

This means that you need to try different things. Will blogging work for your business? I have no idea. However, it couldn’t hurt, could it?

You can blog in five minutes a day

Blogging may be a wonderful idea, however, it takes time. It’s much easier to run the same advertising you’ve been running for years, even if it no longer works as well as it should.

Read the article I quoted above. You CAN blog in five minutes a day. Others do it, why not you?

If you need help with your blogging, you can contact me. I’m happy to work with you to set up your blogging program — even to blog for you, if you like.

Just blog. Seriously — you’re missing out if you don’t.

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Want More Traffic? Give Flipboard a Try, It’s Free

Flipboard

I’ve spoken a lot about Flipboard’s new Magazines, mainly because I’ve been creating a Flipboard guide for marketers.

I was excited when the new feature was announced, Flipboard 2.0 WOW: Create Your Own Magazines:

You can create your own ‘magazines’ on the all-new Flipboard

Flipboard’s coming out with version 2, and judging by the video below, it’s nothing short of amazing. You can compile everything you want to read, or just assemble, into glitzy collections, called Magazines.”

Magazines have certainly lived up to my expectations, as over-heated as they were.

Want to use Flipboard for marketing, and not sure how? Here you go. You’ll find them as exciting as I do. Enjoy. :-)

Automatic Ebooks With The Anthologize WordPress Plugin — Free

Anthologize

You’ve got a blog. This means you have content. You can repurpose that content in many different ways, and one of the easiest ways is to create an ebook from selected posts. However, this is a chore.

Here’s how to get the task off your To Do list, and done, automatically — IF you have a WordPress self-hosted blog. (The plugin doesn’t work on WordPress.com.)

Search for Anthologize from your WordPress Dashboard, and install it.

You can see a screenshot of the plugin here.

Jennifer Herndon’s created an excellent tutorial video too…

Anthologize is the perfect tool for you to turn some of your posts into ebooks. Once you’ve ordered the content the way you want it, you can export your new ebook to several formats, including ePUB and PDF.

Writing and Selling Ebooks

“Free” Can Hurt You: Always Have a Reason to Give Stuff Away

Create Instant Products

Many businesses use “free stuff” as a marketing strategy.

Content marketing is based on free stuff. There’s nothing wrong with it. It works, as long as you’re making money.

Ten times as many online publications are charging for their content this year, as were charging last year. They know that you can’t keep giving stuff away if you want to stay in business.

However, as Chris Garrett points out, too many bloggers get stuck in the free model and never make money. In How to Get Paid for Free he says:

“A lot of bloggers don’t even get that far – we get into the free rut. You do have to break out of it eventually. It’s a comfort zone. Blogging is hard work, and only ever giving stuff away can lead your audience to assume you are not in business at all. When you finally do start to suggest they pay money you can get a lot of push back. “

Know your business strategy BEFORE you use the “free” model

As I said on my Just Write a Book Blog:

Loss-leading products are a favorite way for supermarkets to make sales. Loss leaders work for book sales too.

Chances are you won’t have Amazon helping you out, but you can certainly use this strategy. The key is to have sufficient books in the marketplace. You offer one or two books at a lower price, hoping that readers will give you a try. Not every reader will love your style. However, you will develop a loyal readership — a platform. Those loyal readers are the key to your success.

I’ve seen many authors on Amazon giving their one and only ebook away for free, using KDP Select. I always wonder WHY they would do that. What’s the point? Wait until you’re selling several ebooks before you start giving them away.

Know how you’ll make money before you use the “free” strategy

If you want to start an online business and use the content marketing strategy, know how you’ll make money, and when you’ll start charging. Once it’s time to charge money, start charging.