I’ve had several queries this week about whether or not you should post your rates/ fees/ pricing on your website.
The answer? It depends on what you’re selling, what the demand for your product/ service is, what market you’re in, whether that market is B2B, or B2C, the length of the sales cycle, and much more.
As a general rule of thumb, if you’re getting too many tyre-kicker queries, you may want to post your rates on your site. You’re letting your prospects disqualify themselves, if they can’t afford you. Of course, you’ll be missing out on those who will buy, once they see the value that you provide.
Unfortunately, there’s no blanket, one-answer-fits-all solution to this one.
If you’re paying for traffic, you can do split tests, and you should. Send half your traffic to a page with your rates listed prominently, and half to a page which doesn’t mention your rates.
If you’re undecided, create a mailing list, so that prospects need to sign up to receive more information on what you provide, as well as your price list.
Mailing lists are always useful.
Beyond the obvious, which is promoting your offers, you can use mailing lists to:
* Survey your customers and prospects — create your own focus groups;
* Educate your customers and prospects on your industry;
* Create a buzz around new offerings;
* Increase sales with special offers, and subscriber-only offers;