Ebook Creation and Sales: 5 Easy Ways to Sell Your Ebooks

Write AND Sell Your Ebooks With Angela's No-Fail Ebook Sales Formula

You’ve written a book, or an ebook. Or perhaps you’ve written several. Either way, you want to sell them. You’ve got lots of options, and in this article, we’ll look at some of them.

Many people are making big money from ebooks. Some are making a few hundred dollars a month, others like Mike Geary make millions. Either way, you need to promote your ebooks. If you’re clever (see my ebook sales formula), you’ll do both at the same time.

Before we get started, a little hint. There’s no magic bullet when it comes to sales. I know some people advise hammering your social media connections with sales messages. Please don’t do this. The people who tell you that it works as a solo strategy are lying. You need an integrated marketing program.

Here are five easy ways to sell your ebooks.

1. Create a Website Page and a Mailing List

Basic, and boring, right? Yes, it is. However, it’s also the foundation of your ebook writing and selling success. It’s VERY difficult to get attention in the online world. Once a reader is interested in your ebooks, you need a way to communicate with them again; your list helps you to do that.

I’ve used aweber (affiliate link) to create my mailing lists for many years. I heartily recommend them.

2. Create a Blog: Use It to Feed Traffic

Next, create a blog, and feed the traffic from that blog to your website, using links.

You can blog about anything you like, however make sure it’s relevant to your ebooks, in some way.

For example, if you’ve written an ebook about dating and romance, blog about those topics.

If you’re writing fiction, then stick to blogging about your genre (mystery, romance, thrillers, whatever.) You can throw in the occasional off-topic post, but don’t make a habit of it, unless you’re JK Rowling.

3. Goodreads’ Author Program

Use this program. It’s excellent. Authors do very well with it; you can too.

4. Social Media: Broadcast, and Interact

Now we get to social media. The key word is “social.” Use social media to feed traffic to your blog and website. Don’t try to sell on social media, you’ll only annoy people.

Create pages for your ebooks on Facebook, and on Google+.

5. Press Releases: Get Attention

You can’t get more old-fashioned than press releases. However, these days, you’re writing online press releases, and you’re writing them for your readers, rather than for the media.

Of course, if the media pick up on your press releases, that’s great. It’s not essential however.

There you have it — five easy ways to sell your ebooks. Use them all. They work.

If you’d like personal coaching in your ebooks business, please get in touch. I’ve been writing and selling ebooks for more than a decade.

Ebook Promotion: Create AND Promote

I was chatting with a couple of coaching students yesterday. They’ve both transitioned from freelance writing — that is, writing for others, for money, to creating and selling information products.

I love the “create and sell information products” business model for writers. I’ve been using it myself for over 30 years; I started out writing romance novels. In those days, I considered that only writers who wrote BOOKS were legitimate writers. The rest were just hacks. I was young, what did I know? :-)

Kindle Publisher

I got over that prejudice pretty fast when I started my copywriting career. The money convinced me that authors were just hobbyists… yes, I know, another misconception.

Anyway, I digress. I’m helping the students to develop both arms of their info products business: creation and promotion.

Creation and promotion: you need both, neither is optional

As an ebook writer and publisher, you must create and promote, EVERY DAY. There’s no way around this. You’re a self-publisher. People need to find out about your books somehow, and of course, you need to keep writing books as well.

If you’re self-publishing on Amazon, the company does a lot of the heavy lifting for you. Amazon has a fantastic database publishing system, and getting it to work for you is simple.

Getting Amazon’s system to work for you starts with your blurb for your book, and your metadata, as I pointed out in this blog post, New Author: Five Easy Ways to Promote Your Book | Write a Book: Just Write A Book Blog:

“We’ve already talked about metadata. Even huge publishing companies don’t use the metadata on Amazon as effectively as they could. Beyond metadata, Amazon has other tools for you to use.

Your primary tool is your Amazon author page. Make sure that all your books are listed on your author page, and that you write an effective bio.”

Amazon is packed with buyers. Unlike the Web, where people search for information, and perhaps to buy something or other, people go to Amazon to buy. That’s the reason they’re on the site.

Please learn how Amazon works. Then put some time into writing a great blurb. I talk about all that stuff in my Write a Book Collection. I know it’s hard to understand in the beginning, and possibly a bit geeky. But once you know how it works, you KNOW, and then you can put the system to work for you. You’ll get buyers because people search for stuff to BUY on Amazon. When they find your books via search, you’re golden.

If you don’t get your books’ metadata right on Amazon, you’re crippling your books. You won’t make the sales you could be making.

So, that’s the first step in promotion: get your books’ pages on Amazon set up properly, and set your author page set up properly too. Then devote time every day to promotion — start with the easy promotional methods I talk about in the article.

Create, create, create!

I love promotions, and I’d spend all day on it, it’s huge fun for me. However, if you spend all day on Twitter and Facebook, guess what? You’re STILL shooting yourself in the foot, because you need to write every day, so that you’re writing fresh material for your readers.

Creation takes an entirely different mindset from promotion. I set up the 30-Day Novel-Writing Challenge because I was having problems with working on my novels consistently.

Although I know what I should be doing, writing books is just as hard for me as it is for everyone. Promotion — blogging, social media — is easy.

Creation is easy too, but let’s not kid around. It takes a lot of focus to create. It’s mentally exhausting, and if you push yourself too hard, there’s every chance that you’ll block. Your creativity is like a well, as Julia Cameron points out. Once you drain that well, it takes time to fill it again. So make sure you don’t drain the well.

Create, AND promote. You can do both. Aim for balance; neither to excess.

Info Product Maestro: Time-Limited Offering

Write an Amazon Bestseller

Creating and selling info products makes a wonderful home business which you can start with next to no capital.

I’ve been selling info products for over a decade, and of course Amazon just keeps growing the market.

I’m excited about all the opportunities. There’s never been a better time to be creator.

If you’re wondering to get started, I’ve created a time-limited offering on my Info Product Maestro package. It’s available for another four days.

You’ll love the videos. I’m working through the information; I know you’ll get a lot out of it too. Enjoy. :-)

Kindle Ebooks: Get Together with Other Authors

Rock It Reads
Rock It Reads

Publishing can be a lonely business. Self-publishing even more so. If you’re writing for the Kindle platform, going it alone is stressful. How do you promote your ebooks so that they’re found?

Consider getting together with other authors.

This article, Several authors form Rock*It Reads brand for self-pubbed romance, reports that several popular writers are striving to get heard above the self-pubbed noise:

By establishing Rock*It Reads, we’re giving readers an effective, streamlined way to find really great books. Our beautiful new website is a one-stop portal for finding our books and for keeping up to date on latest news and upcoming releases.

I’ve just visited Rock It Reads. The site looks good, and will be useful for fans.

Takeaway from this post

Love it or hate it, promotion is essential, whether you’re self-pubbed or not. You must help your readers to find you. Joining with other authors is one way.

Update September 26, 2013

I wrote this post well over a year ago; the website’s going strong. Kudos to them. :-)