Ebook Publishing: Author To Publisher

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Considering ebook publishing? It’s taking off. Keep in mind that if you’re a self publishing author, you’re a publisher too.

I’ve long been a fan of mystery novelist Julie Smith. Her books are engaging, and enjoyable reads. These days, Julie Smith is also an ebook publisher at booksBnimble.

According to this article, she invested $50,000 in her publishing business, which is growing steadily:

At first, the sales trickled in. Four or five in one week. Four or five in a day. As she added more authors, she also acquired the rights to her backlist, renewing sales of her own novels.

Interest in the company’s roster swelled: 2,700 copies sold in 2011, 17,900 sold in 2012, and 98,800 sold last year, according to figures provided by Smith.

Which goes to show, in ebook publishing, as with any business, you need to be patient and wait for the business to grow.

By the way, if you write mystery novels, Julie is currently accepting submissions.

I love this book guarantee on their About page: “We’ll give you your money back if you find as many as five errors. (That’s five verified errors–punctuation or spelling that leaves no room for judgment calls or alternatives.)”

Ebook publishing: if you’re an ebook author, you’re a publisher too

Self publishing authors can learn a lot from Julie Smith’s commitment to quality. All books need editors, and that includes self published books. Can’t afford professional editing? You can always trade editing tasks with a fellow author, if money’s tight.

You can also take to heart that you’re running a business, and as you can see from booksBnimble, businesses take time to grow. That doesn’t mean you need to rush and self publish your ebooks before they’re ready. However, the more ebooks you have available, the more you will sell.

Some readers will buy everything you write. I’m very much like that — if I enjoy an author, I’ll buy every book on Amazon.

It makes me laugh when I read that “too many books” are being published. As a voracious reader, who reads around ten books a week, I know that’s nonsense. Readers know what they enjoy, and are always looking for new authors they can glom onto.

Julie Smith is an inspiration. However, no matter how much success she achieves as  a publisher, I hope she continues to write her mystery novels.
, and on Twitter: @angee.

You can find Angela on Pinterest, and on YouTube, too.

Ebooks: Don’t Panic, More Ebooks Means More Readers

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If you’ve just gotten into ebooks, you may be wondering whether you’ve missed the window of opportunity.

Mark Coker’s published an article, Mark Coker: 21 Book Publishing Predictions for 2013: Indie Ebook Authors Take Charge, which is causing consternation on some writers’ discussion groups:

“Some industry participants – some authors included – fear this glut, because they think it’ll either increase competition or decrease discoverability. Yes and no. More high-quality titles than ever will be released, because the barriers to publication have been eliminated. Readers will discover the best books and propel them forward through word of mouth. More poor-quality books than ever will also be released, and these books will be summarily ignored by readers, reviewed poorly, and will fail to spark word of mouth. Yes, competition will increase, but so will author opportunity, because more readers than ever will be reading ebooks.”

Writers currently publishing ebooks, and those writers working on their first ebook, are panicking. Don’t. Believe in yourself.

Yes, books long out of print will appear as ebooks. More ebook originals will be published. That means millions of new ebooks.

However, the global market for ebooks is growing too.

Reality check: if you truly fear this brave new world, consider that the last thing the world needs is another book. If you don’t have a business or writing plan, and look on writing and publishing ebooks as some sort of “get rich quick” scheme, don’t waste your time. Writing any book is hard work. If you’re not wholeheartedly part of this business, find something else to do.

If you’re publishing ebooks, keep creating good books. That’s all that’s necessary. Put your heart into your books. Don’t fear “competition” — competition always means that there’s a market.

Way back in 2000, ebooks seemed to be the big new thing. It took the Amazon Kindle — and print book prices — to develop a real ebook market.

Another thing. People who read are a tiny portion of the population. I read somewhere that we make up just 1% of the population. My hope is that tablets will grow the number of readers. Ebooks are now so easy to download and read, that could happen.

Encourage reading. Read to your children. Kids who get the reading habit have a big advantage in life.

And don’t panic. I’m excited (thrilled) about the growth and development of ebooks. It’s a dream come true for me, and there’s room for everyone.

Want help writing your book? Contact me to discuss my book marketing and promotion services.

 

Ebook Promotion: Create AND Promote

I was chatting with a couple of coaching students yesterday. They’ve both transitioned from freelance writing — that is, writing for others, for money, to creating and selling information products.

I love the “create and sell information products” business model for writers. I’ve been using it myself for over 30 years; I started out writing romance novels. In those days, I considered that only writers who wrote BOOKS were legitimate writers. The rest were just hacks. I was young, what did I know? :-)

Kindle Publisher

I got over that prejudice pretty fast when I started my copywriting career. The money convinced me that authors were just hobbyists… yes, I know, another misconception.

Anyway, I digress. I’m helping the students to develop both arms of their info products business: creation and promotion.

Creation and promotion: you need both, neither is optional

As an ebook writer and publisher, you must create and promote, EVERY DAY. There’s no way around this. You’re a self-publisher. People need to find out about your books somehow, and of course, you need to keep writing books as well.

If you’re self-publishing on Amazon, the company does a lot of the heavy lifting for you. Amazon has a fantastic database publishing system, and getting it to work for you is simple.

Getting Amazon’s system to work for you starts with your blurb for your book, and your metadata, as I pointed out in this blog post, New Author: Five Easy Ways to Promote Your Book | Write a Book: Just Write A Book Blog:

“We’ve already talked about metadata. Even huge publishing companies don’t use the metadata on Amazon as effectively as they could. Beyond metadata, Amazon has other tools for you to use.

Your primary tool is your Amazon author page. Make sure that all your books are listed on your author page, and that you write an effective bio.”

Amazon is packed with buyers. Unlike the Web, where people search for information, and perhaps to buy something or other, people go to Amazon to buy. That’s the reason they’re on the site.

Please learn how Amazon works. Then put some time into writing a great blurb. I talk about all that stuff in my Write a Book Collection. I know it’s hard to understand in the beginning, and possibly a bit geeky. But once you know how it works, you KNOW, and then you can put the system to work for you. You’ll get buyers because people search for stuff to BUY on Amazon. When they find your books via search, you’re golden.

If you don’t get your books’ metadata right on Amazon, you’re crippling your books. You won’t make the sales you could be making.

So, that’s the first step in promotion: get your books’ pages on Amazon set up properly, and set your author page set up properly too. Then devote time every day to promotion — start with the easy promotional methods I talk about in the article.

Create, create, create!

I love promotions, and I’d spend all day on it, it’s huge fun for me. However, if you spend all day on Twitter and Facebook, guess what? You’re STILL shooting yourself in the foot, because you need to write every day, so that you’re writing fresh material for your readers.

Creation takes an entirely different mindset from promotion. I set up the 30-Day Novel-Writing Challenge because I was having problems with working on my novels consistently.

Although I know what I should be doing, writing books is just as hard for me as it is for everyone. Promotion — blogging, social media — is easy.

Creation is easy too, but let’s not kid around. It takes a lot of focus to create. It’s mentally exhausting, and if you push yourself too hard, there’s every chance that you’ll block. Your creativity is like a well, as Julia Cameron points out. Once you drain that well, it takes time to fill it again. So make sure you don’t drain the well.

Create, AND promote. You can do both. Aim for balance; neither to excess.

Info Product Maestro: Time-Limited Offering

Write an Amazon Bestseller

Creating and selling info products makes a wonderful home business which you can start with next to no capital.

I’ve been selling info products for over a decade, and of course Amazon just keeps growing the market.

I’m excited about all the opportunities. There’s never been a better time to be creator.

If you’re wondering to get started, I’ve created a time-limited offering on my Info Product Maestro package. It’s available for another four days.

You’ll love the videos. I’m working through the information; I know you’ll get a lot out of it too. Enjoy. :-)