All-New YouTube One Channel: Shades of Google+

Youtube One Channel

Are you posting your videos to YouTube? Log in, and you’ll get a surprise. You can try out One Channel:

You are more than the sum of your uploads. On your new channel, branding works across devices, you can reach out to non-subscribed viewers, and you can show off more of your content so fans will go deeper.

I haven’t played with it, I just uploaded some cover art, as you can see in the image above.

The new design reminds me of Google+, with its new larger image feature.

This has come at a good time for me. This morning I spent an hour outlining some new videos I want to upload. (I was inspired after I did some video scripts for a client.)

YouTube offers some examples of what you can do with One Channel.

Here’s VICE:


I love the idea that you can create a video introduction, for new subscribers. YouTube says:

All your viewers can become subscribers. You just need to win them over. With the new design you can feature a trailer that plays only when non-subscribed viewers land on your channel. This is your chance to let them know what your channel is all about and encourage them to subscribe.

Are you using video marketing? It might be time to take a look, if you aren’t. Your YouTube channel will now display well across devices, and you can curate content, as well as creating your own. It’s time to break out of your marketing rut. :-)

Here’s a video intro to One Channel.