5 Easy Ways to Create Content Like a Pro


Business blogging
Create Content Like a Pro

Although business blogging is a wonderful marketing tool, it’s also a real hassle. Blogs are voracious. You can feel like a hamster on a wheel, running desperately fast and wearing yourself out.

Luckily, there are tricks you can use to create content without struggle. Over the years, while blogging for my own and others’ blogs, I’ve learned some tricks. Let’s look at five of them.

1. Always Be Noting: Write Notes (Thinking Becomes Enthusiasm)

Everything you do in your business, and every customer interaction can become blog fodder, but only if you get into a “noting” mindset. Start by creating a list of situations which could be helpful for blog content research. For example, talking to customers, reviewing customer and other emails, attending trade shows, and checking out your competitors.

Get into the habit of asking questions. Write down the responses, as soon as a conversation’s over.

Writing things down generates enthusiasm. Not only does this make your content livelier, it makes it entertaining.

2. Set Goals for Your Content, and Content Creation Goals for Yourself

What do you want your blog’s content to do for you? Create a list of goals for your content. You may want your content to generate leads, show thought leadership in your industry, or cut down on customer service requests. Write your list, and review it at least once a week.

Also, create a couple of blogging goals for content creation. You might set a goal to blog once a week, for example.

3. Big, Little and Fast Content: Test Content Formats

Blogging needn’t mean writing. You can post photos, conversations, and short (or long) videos. Alternative forms of content like this can be effective.

You’ve always got your cell phone camera: use it. You can snap images of your products, your customers, your physical store if you have one, staff members, your office, the view out of your office window… Anything you like. It’s all content, and it all helps.

Google+’s Hangouts are popular with marketers, because it’s a no-hassle way to create content, and promote.

Test responses to various forms of content.

4. Love Your Archives: All Content Is Inventory

Blogging has a major challenge: that wonderful content you created last week and last month, not to mention last year, hides away in your archives. With luck, it will attract Web searchers. However, algorithm changes can affect your search results, so that a flood of visits slows to a trickle.

Your blog’s content is an asset: it’s all inventory. Commit to making the most of it. You can repurpose content in various ways – present it in other formats: in a newsletter, for example, or by snipping it up for social media posts.

5. Think Like a Magazine Publisher: Create an Editorial Calendar, Get Advertisers

Your blog is a publication, just like a magazine. Take a leaf (pun intended) from magazine publishers, and think of ways you can enhance your content.

A monthly magazine has big cover-worthy articles, which sell the magazine. To emulate this, consider creating a big piece of content once a month, and pushing it as much as you can. You never know, it may go viral.

A magazine also has various sections. You can do this on your blog too. Create an editorial calendar, then add your monthly content ideas to it.

You might blog responses to customer questions once a month, create a tutorial on using one of your products once a month – choose the “standard” content you’ll create once a month and add it to your calendar.

Magazines have advertisers which support the publication. Once you’re blogging with an editorial calendar, you can pitch sponsored content to advertisers.

Try some of these tricks. You’ll soon be creating more blog content, and enjoying blogging.

, and on Twitter: @angee

Last Week On the Blog: Content, Online Selling, Easy Websites and More

Adobe Muse Templates
Adobe Muse Templates

Here’s what we talked about last week. We discussed blogging, creating content easy websites for small business, and much more.

Stop the Excuses, and BLOG! (Even if you think you have no time)

You’re not blogging? Why not? You don’t have time? Consider making time. Blogging may just be the most important thing you can do for your business, going forward. There are endless reasons you need a blog.

Read the article.

Content Merry-Go-Round: 5 Easy Ways to Create Content For Your Blog

In this article, we talking about resistance, and five easy ways to create content for your blog.

Creativity: How to Get More Ideas

Want to goose your creativity muscle? Make it a habit to create ten ideas a day. The results will amaze you. Most of your ideas will be worthless, but some will be truly valuable. A great idea can change your life.

Read the article.

Content, Content! Top Ten Tips For Creating Content Your Readers Will Love

You need to create content, and you’re all out of inspiration. Here are ten tips which will help you to create fresh, exciting content for your readers. With this slide deck, you’ll never run out of content ideas again.

Selz: Online Selling Made Easy, Even for Digital Downloads

Want a simple way to sell online? No matter whether you want to sell just a couple of items, or whether you want a complete online store, you can now sell online without hassles.

Read the article.

Easy Websites For Small Business: Get Online Fast With Adobe Muse

Muse is an HTML editor which helps you to create wonderful websites, without writing any code. Adobe has lots of videos to get you started creating with Muse. If you can use a word processor, you can use Muse.

Read the article.

Gingko: This Clever Word Processor May Help If You Hate Writing

Hate writing? If you do, that’s fine. I HATED writing with a passion for years. Odd for a writer, but in those days, I didn’t have a writing process.

This new word processing app may help if writing is a hassle for you.

Get More Done: Use Your Brain’s Brilliant Operating System

Want to get more done? Here’s a simple method which works. Use your brain’s brilliant operating system. You’re using that operating system constantly, but unfortunately, we use it to block ourselves, rather than using it to get more stuff done.

Read the article.

, and on Twitter: @angee