Whether you’re creating ebook covers yourself, or hire them done, you need to know what you’re trying to achieve, and why you’re trying to achieve it. As Derek Murphy points out in his article, make your cover clever (nonfiction) or emotional (fiction.)
Self publishers don’t need to do it all, but we function as ringmasters in our own little publishing circus. Cover images attract attention to our books, and with any luck at all, readers too.
You can find Angela on Pinterest, too.