Copywriter: How to Hire the Best Copywriter for You

Buying copywriting services can be expensive, more so if you don’t get the results you need. So how can you be sure that you’re hiring the best copywriter for you?

Here’s how.

1. Hire a Copywriter With Experience in Your Industry

Start by focusing on hiring a copywriter with experience in your industry. Copywriters write best when they write by drawing on their life and business experiences.

Theoretically, any copywriter can write about anything, and can sell anything. In practice, that’s rarely the case. Research can only go so far, and even the best writer in the world, if he has no experience in your industry, won’t do the best job for you without extensive research.

That said, expect to pay for your copywriter’s research time. Expect him to take the time to research, and expect him to talk to you, your staff and even your customers as part of that research.

Which brings us to our next point.

2. Expect to Pay for Your Copywriter’s Time: Even if He Writes Nothing for You

Before he writes a single word of copy for you, a copywriter will spend a lot of time looking at what you want to do, and figuring out the best way to do that.

This thinking time is not writing time, it’s pre-writing time. It’s essential for you to get value for money when he starts writing. Be extremely wary of a copywriter who plunges into the writing before he’s done the groundwork.

Copywriters have various ways of charging for projects. He may charge by the hour (which means that research, interviewing, and thinking time is chargeable), or more commonly, by the project.

Since your copywriter will be doing initial research and scoping a project before he creates a proposal, don’t be surprised when he expects you to pay for this time.

3. Communicate: How Passionate Is Your Copywriter About Your Industry?

Finally, the best copywriter for you will be interested in your industry. He’ll have a curiosity and interest about what you do, and how you do it, and about your products. You’ll sense your writer’s interest (or lack of it) in your discussions, and by the number of questions you’re asked.

Want to make it into Google News? Top copywriter Angela Booth offers a SEO news releases which are a great source of links and publicity for your site, product, or service at her Web copywriting site, Hot Web Copy.

Contact Angela today, and use the power of the Web to get your advertising message to your customers with online news releases.

[tags]copywriting, copywriter, copywriting services, marketing, promotion[/tags]

Copywriting: How to Work With a Professional Copywriter

A copywriter can boost your profits, but do you know how to work with a professional copywriter? Here’s how to develop a great relationship with your copywriter which will increase your business’s bottom line.

1. Know What You Want to Achieve

Every project has goals. The more clear you can make those goals to your copywriter, the more effective your copywriter will be. Therefore, if you haven’t yet created targets for your project do that before you approach your copywriter.

You don’t need to know all the details of your project before you hire a copywriter: the earlier you bring in your copywriter the more he will be able to contribute to the project. Experienced copywriters are marketers first and foremost.

2. Create a Brief, then Ask Your Copywriter to Restate the Brief in His Own Words, As He Understands It

A brief is a project description.

If you’re not comfortable writing your brief, he can help you. Talk to your copywriter over the phone and tell him exactly what you want him to do in the project. Once you and your copywriter have decided on the wording of a brief, ask your writer to restate the brief in his own words.

Why should you do this? Because your copywriter is not as familiar with your industry as you are. You may leave things out of the brief because they’re obvious to you. Asking your copywriter to restate the brief (even if he helped you to write it) means that you’re both on the same page.

3. Create Milestones

Every project should have milestones. Milestones keep your copywriter on track. If you’re new to working with creative professionals, ask your copywriter to create the milestones. For example, a milestone might be: the outline of a project, or the first draft of a project, or the revised draft of a project.

4. Respond Quickly to Drafts

Your copywriter will be working on several projects, and the easiest way to get him to place your project to the forefront of the project list is to respond to his communications.

Therefore when you receive a draft from him circulate the draft among the other members of your staff quickly and asked them to make comments, so he can get back to writing.

When your copywriter has to chase you to comment on drafts he’ll label you “hard to work with”. This means that he’ll stop responding to your communications as quickly as you’d like too.

Your copywriter can both save you money and make money for you. He can be your business’s biggest asset. The above four tips will ensure that you develop a profitable relationship with your copywriter.

Need copywriting help? Brief Angela Booth today.

[tags]copywriting,copywriter,copywriting services[/tags]

Copywriting – Eliminate Customer Doubt and Make Sales with Powerfully Real Copy

Ever had an uncomfortable feeling when you’re reading someone else’s copy? The copy wasn’t sincere, and you picked up on that immediately. Although copywriting is simple – it’s sales – you can’t fake your copy. Emotions shine through your words. Discover how you can eliminate customer doubt and make sales in this article.

I teach copywriting, and new writers sometimes say: “I don’t want to write cheesy copy – you know, like those long sales letters you read online.”

This is a great time for the newbie copywriter to learn about SINCERITY in writing copy. My response is always: “No one wants to write copy that sounds hyped and fake, let’s look at how to avoid that.”

So here’s how:

How to Handle and Overcome Doubts With Sincerity, You Can’t Fake It, That’s Why Some Online Copy Sounds “Cheesy”

It seems like magic, but intent shines through words. I’m sure you’ve read email messages where you just knew the writer was seething with rage, even though the words were very polite.

Equally when you’re writing copy, if you fake it, people will know. Your copy will sound cheesy, because you’re not being sincere. Sometimes untruthful copy is written deliberately, to mislead.

Often however, the copywriter doesn’t believe in the product, and he thinks that the way around that is to hype.

Please avoid hype. Tell the truth in your copy. Use the product or service before you write about it; or talk to people who do use it, and find out what their experiences are.

You can write about products you don’t understand – I’ve written about concrete rebar, pathology tests, and hematology, for example, so when you write copy you must research enough so that you feel comfortable that you’re telling the truth, and that the benefits you’re writing about are real.

When you tell the truth as you understand it, develop some enthusiasm for the product, and believe in the product, your copy will sell, because your own feelings will shine though the words.

There’s More to Benefits – Use Them to Get Into the Heart and Mind of Your Customer

Your copy also risks sounding cheesy if you write for “everyman.” There is no product which is for everyone. Each and every product has an audience. Yes, a product may have several audiences, and if it does, you need to write different copy for each audience.

When you understand the challenges of the people for whom you’re writing, your copy will sell, because it resonates.

Tell Stories

Copy sounds cheesy if you tell fake stories. You know, the “Cinderella” rags to riches tale you read in 80 per cent of Web sales pages:

“I was homeless, disowned by my family… and then, I discovered X. Now here’s a picture of my speedboat, my Mercedes and my architect-designed house.”

Yeah, right.

Certainly you can tell stories in your copy, and the best source for stories is customer testimonials.

Ask Your Customers for Testimonials

Testimonials are vital, because when you use real customers’ stories in your copy, they sound real because they are – they have verisimilitude.

Occasionally customers don’t want their names used, because of privacy concerns, and that’s fine, you just want to know what their experiences with the product are, so you can help others with the same challenges.

So let me leave you with this thought: if your copy is created to help people, and you believe in the product, your copy will shine with sincerity. Copywriting will be fun for you, and your copy will sell.

If you find writing easy, you become a copywriter and write for money…

Did you know that most business people struggle with their writing? It’s true. If you enjoy writing and find it easy, you can write for money, for business. In short, you can become a copywriter.

Copywriting is writing for business: promotional writing. Copywriters write material like advertisements and compared to most writers, they’re VERY highly paid.

The explosion of the influence of the Web means that copywriters are flooded with offers of work. Even new copywriters find it easy to get copywriting gigs and to build their copywriting services business.

If copywriting intrigues you, join me in my Copywriting Master Class. I’ll take you from copywriting novice to pro.

Copywriting Master Class – Ten Weeks to Copywriting Genius gives you a comprehensive copywriting course, as it helps you to set up your copywriting services business.


Copywriting – The Fast Way to Develop Copywriting Skills for your Business

copywritingshopping.pngCopywriting is selling. It’s a very practical, useful skill for any business person to have, and you can acquire copywriting skills, faster than you imagine. Reading this article will help.

There’s a lot of nonsense talked about copywriting, chiefly by copywriters who want to boost their fees. Here’s a secret: copywriting isn’t about the words – it’s about the actions of your perfect buyer.

As you may know, I’ve been a successful copywriter for almost 30 years. There’s nothing mysterious about copywriting. It’s a practical skill.

You can teach yourself copywriting if you stop thinking about words, and start thinking about actions.

Here’s how, in five simple steps.

1. Who’s your target audience?

Let’s imagine you want to write the advertising copy for your latest product – Widget X.

Your first step is to think about your buyers. Write a brief description of the people who buy your product. (Yes – write it down, please.) For example: “the buyers are teenagers, who want to look good in front of their friends.”

Notice that in the description we haven’t focused on the specifications of Widget X, we’ve focused on a WANT. Write down as many buyers’ wants as you can think of.

2. What does your perfect, ideal buyer want?

Now you’ve got a description of what your buyers want from your product, think about your perfect, ideal buyer. Yes, just one person. In copywriting, you’re writing for an individual, not for a crowd. You’ll sell Widget X one widget at a time.

3. Why does he want it?

Why does your perfect buyer want Widget X? What will it do for him?

Imagine what problems your perfect buyer has, and write them down. Write down all the problems you can think of.

4. Why is your product, Widget X, the perfect answer to what your perfect buyer wants?

You’ll notice that up to now, we’ve focused completely on your buyers. This is because every buyer is concentrating on What’s In It For Me, and the more you focus on that too, the more sales you’ll make.

As we said, copywriting is NOT about the words, it’s about the ACTIONS.

So now write a few sentences about why Widget X is the perfect answer/ solution to your buyer’s wants.

5. Use plain language in your advertising

Now you’re ready to write your advertising copy. Focus on what your buyer wants.

Here’s how to write the copy:

* Start with the problem your perfect buyer has

Start your copy by reminding your buyer of a problem he has. Make this problem very clear, using specifics.

* Explain (show) how your product helps him to solve that problem

Next, explain precisely how Widget X helps your perfect buyer to solve his problems. Again, don’t focus on the features of Widget X. Focus on Widget X as the solution, and show how Widget X will solve your buyer’s problem.

* What his life will be like when the problem is solved

Paint a picture in your perfect buyer’s mind of what his life will be like when Widget X has solved his problem.

* A call to action

Finally, remember your call to action: include your Web address, your phone number and address if your ad is a lead-generation tool. If you’re using your ad as direct response, include the price, payment method, and delivery information.

So there you have a fast way to develop copywriting skills in five simple steps. Try them. The more you use the above steps, the more effective your copywriting will become.

Angela Booth’s Copywriting Master Class – learn a valuable business skill and profit every day

Copywriting is writing for business: promotional writing. Copywriters write material like advertisements and they’re VERY highly paid.

Would you like to write your own copy, so you’re never at the whim of a copywriter?

Learn copywriting skills with top copywrter Angela Booth. Learning copywriting is easy, and you can use your skills in every phase of your business.

Copywriting Master Class – Ten Weeks to Copywriting Genius gives you a comprehensive copywriting course – learn powerful copywriting skills and use them for your business, and write copy for others too.