Publish Content: How to Boost Your Business and Sell More When You Give Away Information


Over the past several years, content marketing’s popularity has soared, but there are doubters. Can you really sell more when you give away information? The answer is yes. Newspapers and magazines have been doing it for years. The content in these publications depends on the advertisers. If the advertisers didn’t exist, neither would the publications.

Publishing content works for businesses small and large. I’ve been using content marketing myself for years, and have promoted this inexpensive form of advertising to my copywriting clients. They’ve all been pleased with the results, because unlike advertising, which stops when you stop paying, your content will keep selling for you for years.

Let’s look at how you can boost your business and sell more when you give away information.

1. Think About Your Market: Educate Your Prospects

What do you wish your customers and prospects knew about your products? Content marketing gives you a chance to inform them.

Everyone needs information to make decisions. Unfortunately information is often difficult to come by, despite the global use of the Internet. The more information you can give your prospects and the more knowledgeable they are, the more products you will sell.

2. Integrate Your Content Marketing With All Your Marketing Efforts, and with Your Website

I see many sites hiding their articles away in an “articles” directory. This is a missed opportunity, from a search engine optimization (SEO) standpoint.

Integrate your content with your site. Big tip: don’t isolate your articles in your blog — link back to your primary site, always.

3. Promote Your Content on Your Website and Elsewhere: Create and Use a Mailing List

Very few businesses have a mailing list. Those businesses which do collect customer information, rarely contact their customers.

It’s amazing to me that these businesses would rather spend many thousands of dollars attracting new customers, when they have customers who’ve already purchased from them, and no doubt would purchase again, if they were given the opportunity.

In these tough economic times, no one wants to throw money away. Therefore consider using your content to build and maintain a mailing list. These days such a database costs very little, but it can be powerfully effective — if you use it.

Whenever you write a new article, send your article to your list of subscribers. You’re building a relationship based on trust and credibility, and you’ll be amazed at the difference it makes to your bottom line.

Information sells. Use content as advertising. We’ve spoken of “native advertising”… let your content SELL.

Web Content Made Easy: Discover Four Basic Types of Content

Content marketing

New to Web marketing? Your first task is to create a Website. This may seem a complex task, but it’s not. In this article we’ll discuss four basic types of Web content, so this information is useful even if you already have a site.

1. Structural Web Content: What Your Site Visitors Expect to See

A site’s basic content (your home page, About page, Contact and Privacy pages) is structural Web content. This is content which every site needs; it’s uninspiring, but necessary.

You can of course, get creative with these pages and make them truly useful, but stick with the basic page names so that your new and current customers can discover who you are, and why they should trust you.

2. Promotional and Sales Web Content: Your Bread and Butter

If you’re making money online, you need many marketing pages, including pages which are informational and promotional, as well as sales pages, from which customers can buy.

Don’t skimp on these pages. They’re the easiest kinds of pages to add to make a big impact. I’ve seem clients triple traffic and sales within a couple of months, just from adding these kinds of pages.

3. “Yoo Hoo” Web Content: Gaining Presence, Traffic and Sales

In addition to your functional marketing pages, consider creating Web pages which I call “Yoo Hoo” Web content, that is, content which has the possibility of generating lots of inbound links, and discussion. This content will be authoritative in its niche, and although it takes time and energy to create, the rewards will be great.

If you already have ebooks and reports which you’re using to win subscribers to one of your mailing lists, consider repurposing these as Web content. It’s relatively easy to do, and gives you a greater presence in the search engines.

4. Interactivity: Let Your Customers Create Content

Does your site need a forum? If you’re selling online, adding a forum can be useful. It adds content to your site, and allows your customers to interact with you, as well as with each other.

If you do decide to add a forum, seed it with some posts. You need to kick start the interaction.

Big tip: while a forum can be a great addition to your site, do keep an eye on it, even when it’s well established. A forum which is a haven for spammers damages your brand.

There you have it: four basic types of Web content you can add to your site. Get started today.

Contact Angela today, and use the power of the Web to build your business. Consultations are free.


Write Articles – How to Write More Articles and Write Fast

Write articles and write fast

Whatever your business, articles are a great promotional tool online. Many businesses use article marketing to attract new clients, and to maintain their relationships with current clients.

Many huge companies are using “native advertising” to overcome banner blindness. Articles are seen as editorial content, rather than advertising.

As you use article marketing, you’ll become aware that the more articles you write, the more powerful a promotional tool article marketing is – you get more clients and more sales.

So it’s important that you become skilled at writing articles, because of the boost article marketing gives your business.

Here are three tips which will help you to write more articles, and to write them faster.

1. Decide what you want your articles to promote

Before you start writing, decide what you want your article to promote. Do you want to promote a product or a service? A business? An affiliate product?

Whatever you’re promotional objective is, write the article to attract the readers who will be interested in what you’re promoting.

2. Write three to four points you’ll make in an article – this is your outline

Next, write down three to four points you want to make in the article. This is your outline. The outline will help you to stick to the point, and to write your article quickly.

Your mini-outline will also ensure that you don’t disappoint your readers: an article which fulfills the promise of the headline generates good will. If you fail to deliver, you disappoint readers, and lose sales.

After you’ve written your points, write a working headline. This headline may change later, once you’ve written your article.

3. Write articles in pairs

I often write three to four articles in one session. This is because it’s just as easy to write several articles as it is to write one, once you begin and get into an “article writing” mind state.

The ability to write several articles at once comes with practice. Start by aiming to write two articles at once. Depending on how much time you have to write, you may not complete the articles in once session. However, writing articles in batches will ensure that you write more.

So there you have three tips which will help you to produce a constant stream of articles to improve your business.

If you find writing easy, you can write for money…

Did you know that most business people struggle with their writing? It’s true. If you enjoy writing and find it easy, you can write for money, for business. In short, you can become a copywriter.

Copywriting is writing for business: promotional writing. Copywriters write material like advertisements and compared to most writers, they’re VERY highly paid.

The explosion of the influence of the Web means that copywriters are flooded with offers of work. Even new copywriters find it easy to get copywriting gigs and to build their copywriting services business.

If copywriting intrigues you, join me in my Copywriting Master Class. I’ll take you from copywriting novice to pro.

“Copywriting Master Class – Ten Weeks to Copywriting Genius” gives you a comprehensive copywriting course, as it helps you to set up your copywriting services business.

[tags]article marketing,articles,writing,article,marketing,ezine articles,internet marketing,web marketing,online marketing[/tags]