Got content? Content marketing is hotter this year than it’s ever been.
Although wise marketers have been using a content marketing strategy for several years, in the past year, everyone’s climbing onto the “more content!” bandwagon.
Companies which cheerfully scoffed at any form of Web marketing now flog their writers into generating ever more content.
This presents a challenge: how do you manage many hundreds, and often thousands of pages of content and keep them fresh and relevant?
In this article, Article Marketing: 5 Easy Ways to Use Articles to Sell | Angela Booth’s Creativity Factory I suggested:
“Re-Purpose Your Articles: They’re Valuable. As we’ve said, the more articles you have the better. But don’t stop there. You can re-purpose your articles in many ways. For example, you can transform them into press releases, ebooks, reports, and white papers with minimal effort.”
So that’s one solution. Don’t get your aged content languish. Give it a new life by repurposing it.
You can also freshen up your content by:
Review aged content regularly. Update it with new information, and new links to make it relevant for today. Get it working for you — relate it to your current marketing efforts.
If aged content is completely irrelevant, delete the content, and redirect the page. Create 301 redirects, sending visitors to fresher content. (Beware of using this tactic to fool your visitors, however.)
Link to aged content to offer more information to your visitors
Great content is great content. Link to it. Your site’s visitors will appreciate it, and they’ll stay longer.
Tip: create a content inventory. Yes, this task can take weeks if you have thousands of pages, but you have a priceless resource. Make the most of it.
Need content? Let me help you with your content marketing strategy.