Content Marketing: Get Attention When You Freshen Up Your Aged Content


Got content? Content marketing is hotter this year than it’s ever been.

Although wise marketers have been using a content marketing strategy for several years, in the past year, everyone’s climbing onto the “more content!” bandwagon.

Companies which cheerfully scoffed at any form of Web marketing now flog their writers into generating ever more content.

This presents a challenge: how do you manage many hundreds, and often thousands of pages of content and keep them fresh and relevant?

In this article, Article Marketing: 5 Easy Ways to Use Articles to Sell | Angela Booth’s Creativity Factory I suggested:

Re-Purpose Your Articles: They’re Valuable. As we’ve said, the more articles you have the better. But don’t stop there. You can re-purpose your articles in many ways. For example, you can transform them into press releases, ebooks, reports, and white papers with minimal effort.”

So that’s one solution. Don’t get your aged content languish. Give it a new life by repurposing it.

You can also freshen up your content by:

Editing it

Review aged content regularly. Update it with new information, and new links to make it relevant for today. Get it working for you — relate it to your current marketing efforts.

Deleting it

If aged content is completely irrelevant, delete the content, and redirect the page. Create 301 redirects, sending visitors to fresher content. (Beware of using this tactic to fool your visitors, however.)

Link to aged content to offer more information to your visitors

Great content is great content. Link to it. Your site’s visitors will appreciate it, and they’ll stay longer.

Tip: create a content inventory. Yes, this task can take weeks if you have thousands of pages, but you have a priceless resource. Make the most of it.

Need content? Let me help you with your content marketing strategy.

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Content Marketing – Use Content to Sell

You’re running a business. You need to make sales. For many years, advertising helped you to make those sales. Unfortunately, conventional advertising is no longer as effective as it once was. You’re spending more, and making less income. It’s time you learned about content marketing.

What’s Content Marketing?

Many companies are shifting to content marketing. Traditional advertising, based on the interruption model, is no longer effective. Not only is the audience segmented widely, but the audience is no longer reacting in the way it used to.

Content marketing is simply marketing by using content. This content can be in the form on informational articles, entertaining videos, custom publishing of magazines, and blogs, or other forms of content.

How Can You Use It?

One of the major benefits of content marketing is that content, at least compared to traditional advertising, is very cheap to produce. This means that you can test content marketing in various ways, and select methods which produce the best results for you.

Start out by using content marketing to support traditional advertising you’re using. For example, if you’re running a radio or TV campaign, set up a website for it first. Create a blog, and build some social media marketing accounts. If you set up these forms of content before your campaign goes live, you’ll be able to test the results you’ve achieved.

Of course, you don’t have to wait until you’re launching a new campaign. If you don’t have a company blog, create one now. A blog is a form of content marketing, and it will allow you to test its effectiveness slowly, without investing a great deal of time and money.

What Results Can You Expect?

The results may surprise you. Of course it depends on the industry and you’re in, but some companies report that they’re achieving the results they want by spending only 20 per cent of what they’d usually expect to spend on traditional advertising.

Over the past ten years, the gradual shift to content marketing has begun. In the vanguard were companies which invested in blogging and other social media. Over the past couple of years, more and more companies are realizing the effectiveness of marketing using content. Perhaps it’s time you tested this new form of marketing too.

NEW – get quality articles from ContentBee

ContentBee offers you quality Web content from Angela Booth and her writing team. Angela has developed a team of writers to provide you with great Web content for your Web sites, ezines, newsletters, blogs, and also for article marketing (articles posted to directories as free advertising for your sites).

Order superb, well-written articles today. ContentBee provides articles for your sites and blogs, and promotional articles posted to article directories too.