Content Curation and Blogging: 4 Easy Strategies To Use Now

Content Curation and Blogging: 4 Easy Strategies To Use Now

Content curation is a simple way to develop fresh content for your blog and increase your though leadership in your industry. Useful as content curation is however, if you overdo it, it can overwhelm your blog, so that your blog loses its focus. Don’t let that stop you from curating – read our first strategy below for a way to get around this.

Let’s look at four easy strategies you can use to make curation a part of your blogging activities.

Strategy 1. Use content creation tools: share freely and often.

Curation’s hugely popular, and many marketers make it a primary online marketing strategy. There are many tools you can use. I like Scoop.it, and use it for several of my clients.

When you create a topic on Scoop.it, you can curate freely, because your link collections don’t live on your blog. Of course, comment on each link you add, and add some of your links to your topic, to give your blog a little more visibility.

Strategy 2. Quote from others’ content when you write your own.

This strategy takes a little more time, because you’re pulling quotes from others’ content when you create your own. The quotes may support an argument you’re making, offer an additional insight, or give the latest news on the topic you’re covering. I used this strategy in an article on guest blogging.

The Digital Reader does this well, posting a “Morning Coffee” blog post every day which is a collection of links.

You can create a Best Of link collection each day, or once a week, or even once a month. Consistency’s the key to using this form of curation, so that your readers know what to expect. They’ll visit your blog to see what’s new in your industry.

Strategy 4. Outline or excerpt important content: add your own point of view.

Many blogs use this form of curation. They outline a news story, or an article, and then add their own short commentary. Blogs like The Passive Voice excerpt extensively.

If you’ve created a blog to cover important news in an industry, this strategy will work for you.

When you’re excerpting, be aware of fair use. Popular blogs can excerpt extensively, because they’re driving traffic back to the source. If your blog is new and isn’t getting a huge amount of traffic, be courteous, and request permission before you excerpt more than a paragraph or so from someone else’s content.

Should you use social media for curation?

The challenge with curating content on social media is gaining sufficient benefits from it. Generally speaking, you’ll get better results when you curate on your own blog, and then promote the post on social media.

However, if you’re building your Google+ circles, and want to create a mix of content in your stream, definitely curate. Beware of posting naked links. Add your own commentary, or outline the content, so that readers get the gist.

In summary, content curation adds value to your blog. You can use these four easy strategies with confidence.
Blog management

, and on Twitter: @angee

Content Creator? Remember These Five Essentials

Ensure that your content answers the 5 Ws & H: Who, What, When, Where, Why and How.

From:

99 Zingers – Tips That Will Challenge Your Digital Marketing Beliefs

Are you a content creator? Who, What, When, Where, Why and How are essential for every piece of content you create, even if it’s a tweet. Read the other 99 zingers. Some of these digital marketing tips are gems.

Content Creator? Make Sense Of Google AuthorRank – New, Free Tool

Content Creator? Make Sense Of Author Rank – New, Free Tool

If you’re a content creator, you’re aware of Google’s AuthorRank. It’s a way to build your authority online. To assess your “authority,” do a Google search for a piece of content you’ve written. If your image pops up next to your content in the results, you’ve got authority, in Google’s eyes.

All you need to do to get the magic image is join Google+, then associate your name with your content.

There’s a lot of discussion about whether or not Google takes AuthorRank into account in its search algorithm. And if it doesn’t yet, will it take it into account in the future.

In a sense, it doesn’t matter. As Mark Traphagen says:

I’m convinced that if you’ve properly set up Google Authorship; and you’re creating memorable, well-targeted, authoritative content; and you’re building effective networks of fans and key influencer relationships to help spread it, you’re well in position for whenever “AuthorRank” comes calling.”

Got AuthorRank? Find out with this free tool.

Virante has created a free Author Rank tool, currently in beta. You can use the tool to discover how you, and your content, appear to Google. Here’s Virante’s Author Rank Tool FAQ to help if you have questions.

Just enter your Google+ account ID, and click GO. You’ll need to wait a couple of minutes to get the results. Be sure to save the page.

In a month or two, you can use the tool again, after you’ve created more content. As the tool’s page says: “The easiest way to increase one’s AuthorRank is to write better content on better sites.”

I tried it. I love the “themes” at the bottom of the stats.

Here are mine:

Themes

Computers/E-Books: 3

Business/Marketing_and_Advertising/Internet_Marketing: 2.53

Arts/Writers_Resources: 5.5

Arts/Literature/Horror: 4.45

That’s how Google sees me, according to the tool. To be seen as an authority on those topics, or on others, I’ll need to produce more good content in the areas in which I want to boost my authority.

Is the tool accurate? Who knows. It doesn’t really matter, because Google hasn’t said that it takes AuthorRank into account in its rankings. However, the tool does give you a sense of how you appear to Google, and that’s extremely valuable.

, and on Twitter: @angee

Blogger Confidential: 5 Secret Strategies for Creating Valuable Content

Strategies for Creating Valuable Content

You’re a blogger. You create content. Every day. Although you enjoy it, you feel as if your inspiration’s squeezing out of you, like the juice from an orange. What happens when there’s no juice left?

Let’s get juiced up, with inspiration infusions, so that you can keep blogging, and creating valuable content for your audience.

1. Mine your depths: stir your subconscious with free writing

When you’re writing, your subconscious mind is much more powerful than your conscious mind. “Ray Bradbury often said that conscious thought is poisonous to the creative process”: when you think too much, you’re juicing the orange down to the pith.

Over-thinking is dangerous. Take five minutes to free write. In free writing, you simply write, without taking your fingers from the keyboard until a timer sounds. Free writing gets rid of surface thoughts, and stirs your subconscious.

Bloggers give up on free writing because they expect publishable content from it. That’s unlikely. While free writing usually produces junk, it stirs your subconscious in the process. Then, inspiration bubbles up, and you’ll soon be creating valuable content.

2. Know your readers: get inspiration from demographics

Your blog’s audience knows what it wants, so it’s your best source of blog content. Create a poll. Ask your blog’s readers about their challenges. Then think about what their intentions are.

While this is useful, you can go beyond this. Demographics can help. What magazines does your audience read? You may have a self-help blog. Your audience reads Oprah.com. Go to Quantcast, and enter “oprah.com” into the search query field.

Check the Demographics in the right sidebar: the audience is 88% female. Then check Lifestyle at the bottom of the sidebar, and you’ll get an overview of what the audience also likes.

Are you inspired by what you just learned? I’ll bet you are – go and create some valuable content.

3. Know your industry: follow the news (and have an opinion)

You’re a blogger. You need to know what’s happening in the industry you’re covering, and beyond. If you’re a self-help blogger, you might check Google News for inspiration.

Today Google News linked to a Guardian article on Malala Yousafzai, who might win the Nobel Peace Prize:

When a Taliban gunman boarded a school bus in Pakistan’s Swat Valley last year, he shouted out one question. “Who is Malala?”

Google News can provide great hooks for valuable content.

4. Know your values: trust yourself

Sometime, somewhere someone will hate what you created on your blog, and that’s OK. You’re a blogger: a publisher. People will misunderstand what you write, and may even deliberately twist your words to suit an agenda.

Your values are your shield. Think about your values. Write them down.

Buffer has a wonderful slide deck on their culture. Slide 5 reveals 8 Buffer Values, which include: “always choose positivity and happiness” – great values for any blogger.

When you know your values, you can trust yourself to create valuable content for your audience no matter what.

5. Ensure that every day in every way you’re learning (and getting better)

What will you learn today? Blogs are voracious. You need to keep learning. Commit to learning something new.  I spent a couple of years learning PR. These days, I take online courses regularly. While some are directly helpful in blogging, many are not.

You can learn just for the joy of learning. That joy translates into inspiration… and that inspiration creates valuable content.

Inspiration’s essential for bloggers. Use these five secret strategies to get inspired, and your blog’s readers will benefit from your content.
, and on Twitter: @angee